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The Week That Was #155... 5 peeks behind the week at Working Word


From breaking down LGBTQ fostering stereotypes to reducing stress with pet therapy, creating a Six Nations survival guide to a man that snacks on dog food (yep), it's been another busy week here at Working Word. Here's 5 peeks behind our week. 


1. Focusing on export success



Wednesday’s Western Mail and South Wales Evening Post featured supplements on Welsh exporters packed full of content we have been working on as part of Business Wales’ current campaign to promote exporting within the Welsh SME community.

The supplements featured numerous articles from us, including a thought piece from Eluned Morgan AM - ‘A golden opportunity to export, evolve and excel’; an advice piece titled ‘8 things exporters should be aware of in global markets’, as well as an excellent showcase of Welsh exporters in ‘The 30 export champions flying the flag for Wales’.

And earlier in the week the ‘hero’ video for the campaign that we shot in Dubai premiered on Walesonline. The accompanying article ‘How Welsh exports helped build the desert city’ explained more about the concept behind the video and showcased the Welsh exporters involved in the shoot (you can watch the video by hitting play above!).


2. Introducing pet therapy at Coleg y Cymoedd

Who doesn’t love a cuddle with a dog? Afterall, everyone knows that petting a pooch helps to reduce stress and anxiety levels, helping you feel better.  Knowing these benefits, one of Wales’ largest colleges, Coleg y Cymoedd, has introduced a pet therapy scheme to help students at risk of leaving education, such as those struggling with attendance or suffering from anxiety.

The sessions will see Time to Change Wales volunteer, Alexandra Osborne, visit the college’s Nantgarw, Aberdare, Rhondda and Ystrad Mynach campuses on a monthly basis with her doggy therapist, Dora. You can read more about the story here.


3. Dismantling myths around fostering across the LGBTQ community

As part of LGBT History Month we have been breaking down stereotypes around same sex couples fostering as new research found over 60% of people across the UK are unaware that same sex couples can foster.

We’ve been working with client Five Rivers Child Care to call on the LGBTQ community to explore career opportunities in fostering as 6,800 children and young people are in need of foster homes across England. The story was picked up by radio stations including Magic Leeds, Rock FM and Radio Aire and can be read online on Gloucester Live and TheGayUK.


4. Meet the man who eats Burns dog treats

This week we heard the unusual story about one of Burns Pet Nutrition’s customers who has admitted to snacking on the company’s dog treats. Derbyshire man Nick Pearson revealed he’s eaten the treats on a number of occasions to fight off hunger pangs during walks with his pups. The revelation is testament to the all natural human-grade ingredients found in Burns’ products. Find out more on the Derbyshire Telegraph, Belper News, Buxton Advertiser and Derbyshire Times.


5. Creating a survival guide for the Six Nations

With arguably the most anticipated rugby match of the year happening this weekend, we created a video for our client Cymraeg targeted at non-Welsh speakers and Welsh learners ahead of Wales v England in the Six Nations. The video aims to teach the audience, and the international students in the video, some useful Wales phrases so they’re all set for match day in Cardiff.