The Week That Was #151... 5 peeks behind the week at Working Word
From Welsh exports to award-winning marmalade, via the housing market in Wales, celebrating St Dwynwen's Day and recognising student photographers at Coleg y Cymoedd, it's been a busy week at Working Word HQ. Here's 5 peeks behind our week.
1. Taking Wales to the World
This week our digital advertising campaign went live on Walesonline in order to promote the vital role exporting has to play in strengthening the Welsh economy. We have taken over the Walesonline business pages for the next two weeks as part of our campaign on behalf of the Welsh Government’s export team, who are looking to encourage SMEs across Wales to discover the many benefits of exporting.
2. Meet the Maker – Joanna Morgan at Radnor Preserves
Over the past few months we have been telling the story of award-winning marmalade queen, Joanna Morgan, founder of Radnor Preserves. This Veganuary, Joanna and her vegan-friendly marmalades and preserves were featured in a ‘Meet the Maker’ article in Vegetarian Living. The article details the company’s humble beginnings in an off-grid cottage with no electricity, to just a few years later being stocked in Ocado and Marks & Spencer and securing a recent contract to supply preserves for Kew Gardens and the Historic Palaces.
3. Talking house and home with Principality
With the UK’s departure from Europe dominating headlines of late, this week we added to the conversation sharing news of how Brexit is impacting the housing market in Wales with the latest House Price Index Q4 report for Wales from our client Principality Building Society. We shared the story across Welsh media, trade and national press, picking up broadcast coverage with Heart FM, ITV Wales, Radio Wales and Radio Cymru, which all included interviews with Principality spokespeople. The index also received over 30 pieces of print and online coverage too.
To coincide with the release of the House Price Index, we created the next in the series of ‘We Love…’ videos for Principality’s social channels – a short film highlighting one of the areas in Wales where house prices are performing well. We headed to Monmouthshire, where house prices have been on the rise, and spoke to local people about what they love about their county.
4. Sharing St Dwynwen's Day on social media
The 25th of January is St Dwynwen's Day, the Welsh patron saint of love. To help celebrate we have created a fun bilingual content for our client Cymraeg. We created content sharing loving Welsh phrases, the story of Dwynwen, why St Dwynwen's Day is better than Valentine’s Day and created a video containing people across the World wishing a happy St Dwynwen's Day. Dydd Santes Dwynwen hapus i chi!
5. A picture of success
These days Instagram filters and iPhones let us all take and share pictures we can be proud of, but one Coleg y Cymoedd photography student has raised the game for us all, when tech giant Apple picked her images to be part of their iPhone campaign. That was just the start for Tracey Dobbs, who has gone on to win a series of national awards from the National Photography Society and the Society of Wedding and Portrait Photographers. Tracey’s focus has already allowed her to build a successful studio and the Foundation Degree in Photography she’s working towards at college is set to enhance her skills needed to develop the business knowledge and skills that would take her to the next level. You can read the full story, here.