The Week That Was #149… 5 peeks behind the week at Working Word
From trending on Twitter to vegan marmalade, criminal records to export excellence, it has been a busy start to 2019 for the Working Word team. Here's five peeks behind our week.
#1. Press conferences and Twitter trends for Scarlets
We love a bit of face to face coordination with the press and media, and when it results in trending Twitter moments and national sport headlines we’re onto a winner. Last week when most of the world was still in a Christmas overindulgence haze we were up and at ‘em and running a press call for the 2017 Guinness Pro12 champions, Scarlets, headed by coach (and soon to be Wales coach) Wayne Pivac. We were also responsible for getting the story out there that Scarlets captain and Wales and Lions hooker Ken Owens would make the unusual move from hooker to number 8, which resulted in him trending on Twitter across the UK. It turns out that the move wasn’t such a bad idea after all, as they beat their Dragons rivals 22-13. Read all about it here.
#2. Marmalade for Veganuary?
We’ve been telling the story of marmalade queen Joanna Morgan, owner of Radnor Preserves, and recently named the ‘alchemist of preserves’ by the Head Buyer at Selfridges. In December, we coordinated an interview with Joanna and Kim Willis, writer for Vegan Living magazine, which resulted in a double page spread in the latest issue of the magazine, detailing the humble beginnings of the artisan marmalade business in an off-grid cottage with no electricity. Several years later the brand is stocked by the likes of Ocado and M&S, with over fifty awards under its belt.
#3. First The One Show, now the nationals for Britain’s BFFs
Regular readers might remember back last year when we shared the story of Welsh Water work buddies Mike and Neil with The One Show. The pair have shared a 41 year career at each other’s sides, unblocking sewers in Carmarthenshire and we felt there was still life in their tale. As such, we spoke to national papers and managed to bag a story with Daily Express, Mail Online and Mail on Sunday. Read about their heart-warming bromance here.
#4. Export Excellence
We have been working with the Welsh Government’s export team to shout about the many benefits that exporting can bring to businesses, large and small, all over Wales. Much of this work has been focusing on some of the brilliant businesses in Wales who are already successfully exporting, including Cardiff based Object Matrix, who have positioned themselves as a global market leader in digital hybrid cloud storage, after landing a six-figure contract in America - the latest in a string of international wins for the firm. This most recent signing is the latest in a line of big-name international clients for Object Matrix, including BBC, Fox Sports, NBC Universal, France Televisions and Deutsche Bank. The story featured as a full page spread in the Western Mail, as well as in online business titles including Wales 247.
#5. Barking up the right tree for Burns
It’s been a big week for our client Burns Pet Nutrition, with a flurry of national coverage. Before the holidays we commissioned research into dog owners’ behavioural habits over Christmas, finding out just how they treat their precious pets during the festive season. From one in six dogs receiving a full Christmas dinner with all the trimmings to the shocking findings that one in 20 owners feed their dogs chocolate despite it being toxic to dogs, the results made for interesting reading. We secured coverage of the survey in the iNewspaper and the iOnline. And if that wasn’t enough, we also bagged coverage in the Daily Star about the fantastic perks that Burns offers its employees.
In other news...
UK wide coverage for Five Rivers Child Care
The Working Word team has been busy prepping activity for a big campaign for fostering client Five Rivers Child Care since returning to work in 2019. The respite carer campaign aims to encourage those with the relevant transferable social care skills to lend their professional acumen to the work of respite care, to alleviate pressure on the UK’s foster carers. So far the campaign has secured more than 30 pieces of regional coverage in outlets including the Northampton Chronicle , the London Post and the Salisbury Journal.
Employers urged to stop asking about criminal records
Last week a story hit the news about how firms are being urged to stop asking for criminal record details on job application forms because they give employers a false sense of security. Research also found Jobseekers are put off applying for work if they have to declare any convictions upfront. When we read the headlines we knew we had two clients that would be perfect to input on the story. Knife & Fork Food, which has locations across Cardiff and the Vale, including The Conway and Twenty Nine Park Place, has been successfully employing staff with criminal convictions for several years now in a collaboration with The Clink restaurant at HMP Cardiff. We arranged for Knife & Fork Food MD, Sharon Noakes to talk to Walesonline and discuss her positive experiences. Secondly, our client Capital Law contributed their legal viewpoint on the matter, with David Lewis, a senior associate in the employment and immigration team, providing a lengthy comment, which appeared both online and in the Western Mail.