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The Week That Was #147… 5 peeks behind the week at Working Word

From food and drink for the festival season to rugby kits for the 2019 season with a pitstop in the subcontinent along the way, Father Christmas isn’t the only busy person this time of year. Here’s five peeks behind our week.


1. From Swansea to the Subcontinent

Our client Authentic India Tours are specialists in bespoke tours of the Indian subcontinent, and this month they are enjoying a three-page splash in the latest issue of Swansea Bay Business Life magazine. The feature discusses the origins of the travel company’s parent firm, their move into the travel sector and what visitors can expect to enjoy when they book one of Authentic India Tours’ incredible adventures. Check it out here from page 58.


2. Praising Wales’ flourishing food and drink industry

If there’s one thing Wales knows how to do well, it’s food. And drink. From trusty staples like Halen Môn Sea Salt to new and bold producers like our client Radnor Preserves, the industry is growing every day.  This week we worked with the Food and Drink Wales Industry Board to highlight this growth in an article we drafted for the newly launched Welsh food and drink magazine, Taste.Blas.

We also created a feature looking at some of the tastiest Welsh food and drink products that should be on the dinner table this Christmas. Pick up a copy at independent eateries and food shops across Wales and check out this lovely new magazine.  Just try not to lick the pages.


3. Volunteering at Christmas really is the greatest gift 

Christmas is a time when we think of others less fortunate than ourselves.  This gives us real scope to hook stories about our client Community Transport Association. We got in touch with Woman’s Weekly back in the summer to let them know about Lorraine King, an amazing volunteer that goes above and beyond all year round to support people in her local community.

The article was published in the latest Woman’s Weekly and Lorraine was featured in a Christmas Heroine round-up piece referencing all of her volunteer work including the community transport support she provides. Pick up a copy this week to read the full piece!


4. Local coverage where it matters for the Scarlets

Last week the Scarlets hosted their first Three Counties Festival for schools, consisting of five Ceredigion secondary schools year seven pupils, playing round robin touch rugby matches at Parc y Scarlets.

The festival is part of its Three Counties, Three Years strategy, where the Scarlets are supporting local schools, young talent and charitable events across the Ceredigion county to make a difference across a wider range of demographics within its communities. The Three Counties campaign was kick started this summer with the launch of the Scarlets away kit, which this season is based on the Ceredigion coat of arms. Schools taking part in the festival and photographed above were Penweddig, Aberaeron, Ysgol Bro Pedr, Ysgol Henry Richard, Ysgol Bro Teifi and Newcastle Emlyn - you can read about the festival and the Scarlets commitment to Ceredigion here.


5.Launching Principality’s kit donation campaign with a little help from Welsh rugby stars

We’ve been busy working with Principality to launch its latest charitable initiative working with the School of Hard Knocks to call for sports kit donations from people across Wales. The kits will be donated to children and adults who work with SOHK, using sport to help build confidence and get people on the road to employment or education. We created a video for Principality’s social channels which featured Welsh rugby internationals Jonathan Davies, Hallam Amos and Gareth Davies discussing how special it was to receive their first kits for club and country, and created a story for media calling for donations from across Wales. Watch the video here and read the story here – and if you want to donate a previously loved but unwanted sports kit this Christmas, drop it off at any Principality branch across Wales.