The Week That Was #145… 5 peeks behind the week at Working Word
From rugby stars to gorgeous Gower, via summer reading and employment law expertise, it’s been another busy week at Working Word HQ. Here’s five peeks behind our week.
1. Capturing a Wales star’s most memorable interview yet
We took a trip to Tenby with Principality Building Society to film a particularly memorable interview with Wales prop, Rob Evans, ahead of their final autumn international clash against South Africa. Ollie Price, an 8-year-old from Tenby, won the chance to interview Evans through a Principality social media competition which asked for parents across Wales to share the one question their child would love to ask a Wales star. Take a look at the video where Ollie finds out who has the smelliest feet in the Wales team and what Rob Evans loves to do when he’s not playing rugby, or read the full story here.
2. Weekend breaks in Swansea
Our client Visit Swansea Bay has been hitting the magazine shelves in Ireland this week with coverage in Irish lifestyle magazine Stellar, following a press trip we secured with influencer and columnist Nadia El Ferdoussi, organised by the team in Swansea. Nadia experienced the beauty of the Gower coast and the freshness of the water as she spent two days exploring and taking part in watersports like coaststeering. Her column featured both in print and on Stellar’s website, which you can read here.
3. Showcasing alternative routes to university
It’s easy to think of A-levels as the necessary next step for students wanting to go to university following their GCSEs, however, thanks to the growing popularity and recognition of more vocational opportunities, they aren’t the only option to secure a place on a degree. We arranged for Judith Evans, Principal of one of Wales’ largest colleges, Coleg y Cymoedd, to share her thoughts on the subject and explore the vocational routes to uni, securing a double page spread in this week's Western Mail education pages.
4. Sharing how Welsh children enjoyed reading during the summer holidays
After the initial excitement of the summer holidays, much of the time off school can leave parents and children looking for activities to keep them occupied for six weeks. This year in Wales however, thousands of children - 40,213 to be exact – picked up a book and took part in the Mischief Makers 2018 Summer Reading Challenge at their local library. This was supported by our client Welsh Books Council.
The Summer Reading Challenge encouraged children to read six or more books of their choice from the library during the school summer holidays.
To share the success of the Summer Reading Challenge in Wales, we crafted a story for media sharing the best statistics from across Wales which we spoke to media about this week. Read about the Summer Reading Challenge in coverage we received here.
5. Help for Welsh businesses to stay on the right side of the law
We’ve been working with client Capital Law to promote its new professional development programme which aims to help Welsh businesses avoid costly tribunal skills. The law firm will be imparting its employment law expertise on HR professionals across Wales to support HR teams with all things recruitment, job advertising and staff absences. Read more about the new launch here.