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The Week That Was #144… 5 peeks behind the week at Working Word

From boozy jams to business bootcamps, via glitzy awards soirées and Wales’ growing tech scene, it’s been another busy week at Working Word HQ. Here’s five peeks behind our week.


1. Marmalade Moment in The Sun

Fancy spicing up your morning toast or adding a little je ne sais quoi to your Christmas breakfast table? Then check out The Sun’s new article on booze infused jams and spreads, which we made sure included the delicious and multi-award winning Pink Gin Marmalade by client Radnor Preserves.


2. Are we over-feeding our pets?

It’s safe to say that the UK is a nation of dog lovers…but are we guilty of spoiling our four-legged friends a little too much? Our client, John Burns, founder of natural pet food company, Burns Pet Nutrition, believes that many owners may be at risk from over-feeding their pets. With decades of experience as a veterinary surgeon, John has found that many owners think that their dogs are fussy eaters as they go off their food, when in reality they are simply feeding them too much and their pets just aren’t hungry enough to eat it all. To address this, owners commonly opt for new food to stimulate their dog’s appetite, which they’ll snap up at first until they tire of the new food for the same reason, kickstarting a vicious cycle.

It’s not just a case of overfeeding our beloved pets - this type of behaviour can have serious health implications including obesity and digestive issues. To raise awareness of this issue, we launched a letter to editor campaign, securing coverage in titles all over the country including the Daily Post, Western Mail, Carmarthen Journal, Birmingham Mail and Carluke Gazette.


3. Sharing how Wales’ brightest young entrepreneurs develop ‘big ideas’

More than fifty aspiring young entrepreneurs from across South Wales spent the weekend at a three-day Bootcamp event organised by our client Big Ideas Wales, designed to equip them with essential skills to make their business dreams a reality.

The ‘Bootcamp to Business’ event at Rock UK Summit Centre, Treharris, was open to business minded young people aged between 18-25, all of whom were awarded a position at the sought-after weekend Bootcamp after a rigorous interview process. 

To share the work done by Big Ideas Wales in supporting aspiring young business people across Wales, we wrote a story for media about the event and shared it with our contacts, picking up coverage in Wales 24/7 so far.


4. Spreading the word on Wales’ booming tech sector

The Welsh tech scene is heading for big things. This week we secured the opportunity for David Warrender, CEO of Wales’ digital growth agency, Innovation Point, to share his insight on the sector and its future potential with the Western Mail.  David’s comments featured on a single page spread in Wednesday's tech supplement.


5. Celebrating Wales’ HR heroes at CIPD Awards

We were at the CIPD Wales Awards for a glittering ceremony at National Museum Cardiff to recognise those at the forefront of HR in Wales. Thousands of people are working tirelessly to improve the people profession across Wales, with HR and leadership development spanning every industry. The evening’s top accolades were awarded to Doncasters UK Forgings, Conduit Global, National Assembly for Wales and Dŵr Cymru Welsh Water. Congratulations all! Read the full story online at Wales 247.