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The Week That Was #142… 5 peeks behind the week at Working Word

Promoting dog friendly staycations. Landing rugby coverage in the New Zealand Herald. Announcing new Principals and luxury homes. Calling on foster carers in the North and Midlands. Yep, it’s been another busy five days at Working Word HQ. Here’s five peeks behind our week.


1. Promoting Pembrokeshire as a dog friendly destination

UK staycations are on the up, particularly for dog owners, who are increasingly ditching holidays abroad to avoid the distress of leaving their beloved pets behind. Dog friendly accommodation and attractions are on the rise and West Wales is quickly making a name for itself as a prime location for holidaymakers and their pets.  

To celebrate this, our client, natural pet food maker Burns Pet Nutrition, has teamed up with Pembrokeshire tourism to host the Pembrokeshire Dog Friendly Tourism awards 2018. With a range of categories, including best dog friendly hotel, beach and pub, the awards recognise the businesses that are going the extra mile to welcome dogs to the area. We shared the story with our media contacts across local, trade, travel and business, securing coverage across regional and trade titles including The Western Telegraph, Milford Mercury, Dogs Monthly, Business News Wales and Camping in Britain.


2. International coverage for Scarlets

Rugby fans in New Zealand got to read about Scarlets’ search for a head coach over their vegemite on toast this week, thanks to a story we secured in the country’s main daily newspaper. With their current Kiwi coach Wayne Pivac’s move into the Wales hotseat on the horizon, we arranged interviews for both Wayne and Scarlets director and general manager of rugby Jon Daniels with the New Zealand Herald. The interview was covered online and in print, with a potential audience of 21.6 million. Read the full story here.


3. Location, Location, Location

Luxury house builder Waterstone Homes is very picky when it comes to choosing where it builds its exclusive family homes. That’s why they’ve chosen to return to Swansea following the resounding success of its Howell’s Reach development in Derwen Fawr in 2016. It has secured another sought after site in the region in the affluent and cosmopolitan suburb of Killay. Here they’ll build just nine four and five bedroom family homes featuring open plan living, Amtico flooring and NEFF kitchen appliances. Our team has been busy securing some great coverage for the new development in Welsh Business News, Wales 247 and Estate Agent News.


4. Coleg y Cymoedd announces new Principal

One of Wales’ largest FE colleges, Coleg y Cymoedd, has announced it will be appointing a brand new Principal, Karen Phillips. Ms. Phillips has been Coleg y Cymoedd’s Deputy Principal since 2008 (then known as Coleg Morgannwg) and will take over from current Principal, Judith Evans, who will be retiring after more than a decade in the role. We put together a press release on the exciting news which was covered in the Western Mail and this week’s Cynon Valley Leader.


5. Calling on people across the Midlands and North of England to foster the region’s most vulnerable children

This week we’ve been working with client Five Rivers Child Care to encourage people across the Midlands and the North of England to consider a career in fostering in order to support the growing number of young people across the region currently requiring foster carers. There is a particular need for foster carers to look after teenage children from the ages of 13 and up. We shared the story with the regional press, hitting headlines with the Rotherham Gazette and the Doncaster Gazette.