Latest Stories

The Week That Was #139… 5 peeks behind the week at Working Word

From rugby to red carpets, via false eyelashes, house prices and hops, it’s been nothing if not a varied week of hitting the headlines at Working Word HQ. Here’s five peeks behind our week.


1. Securing a story on the Scarlets’ coach search in the Telegraph

When Wayne Pivac leaves Parc y Scarlets to replace Warren Gatland as Wales coach next year, the team’s recent success in the Pro 12, Pro 14 and Champions Cup means he’ll be leaving a pair of big shoes to fill at the west Wales rugby region. But, his successor will be inheriting a team that plays a fast-paced, expansive game in a rugby-mad region supported by a management team led by general manager Jon Daniels that creates an environment for success. We’ve been working with Scarlets to raise their profile and tell their story, and this week an interview with Pivac and Daniels we co-ordinated splashed in that bastion of rugby writing, the Daily Telegraph. Read about the revolution taking place in Llanelli here.


2. And the winners were…

It was glitz and glam galore at the 27th British Academy Cymru Awards on Sunday evening and our calm and collected creative team were on hand to ensure that both celebs and media were given equal attention on the super luxe red carpet. We coordinated interviews with the great and good of Welsh talent, including Hollywood actor Ioan Gruffudd, Casualty's Amanda Mealing and comedian and presenter Rhod Gilbert. The red carpet interviews and backstage winners interviews ran like clockwork and we managed to have a little fun along the way too. Llongyfarchiadau mawr i bawb, a big congratulations to all nominees and winners.

And the winners were: Keeping Faith / Un Bore Mercher scooped three awards – for Actress (Eve Myles), Original Music (Amy Wadge and Laurence Love Greed) and Writer (Matthew Hall). Jack Rowan won his first BAFTA for Actor for his role in Born to Kill, while Gareth ‘Alfie’ Thomas won the Presenter award for Alfie v Homophobia: Hate in the Beautiful Game. And two industry veterans were celebrated with special awards. Costume Designer, Lindy Hemming, famous for her work on Wonder Woman and the Paddington films, became the 14th recipient of the Siân Phillips Award.  Meanwhile, the BAFTA Cymru Special Award for Outstanding Contribution to Television was presented to acclaimed broadcaster Mavis Nicholson, known to many as the UK’s first female chat show host. Read about the awards on the Mail Online and BBC online here.


3. Putting Principality at the heart of the house price debate in Wales

We’ve been working our media relations skills this week sharing the latest Principality house price index report for Wales, letting media both in Wales and nationally know about the rise and fall of house prices in the 22 local authorities in Wales. We picked up coverage in the four corners of Wales and you can read some of it here.


4. Mollie’s great lengths to set up her business

We’ve been telling the story of Mollie Watkins, a 22 year old entrepreneur from Bridgend who has launched her own cosmetics brand with a range of six false eyelash products. She’s the latest of our case studies for our client Big Ideas Wales, the support service for young people who want to make their business dreams a reality. We crafted a story for media about Mollie’s business aspirations which we issued to our contacts both locally and nationally. Read Mollie’s story here.


5. Double page spreads on gastronomic delights

Since its launch in July, Twenty Nine Park Place – part of the Knife & Fork Food group – has been carving a name for itself as the new go-to city centre pub. We set up a review with Cardiff Life, a key title for Twenty Nine, for the editor Emma to enjoy a three course meal and experience the new menu for herself. This resulted in a double page spread in the latest edition of the magazine dedicated to Twenty Nine and a glowing review of the food – go and grab a copy now to read about the mouthwatering delights or read it online here.


In other news… our campaigns grabbed some gold

We celebrated a few additions to our trophy collection at the CIPR PRide Awards 2018, taking home two golds and a silver for campaigns we’ve worked on this year.  First up, a gold in the Travel, Tourism of Leisure category for our campaign taking Wales to the world with Visit Wales.  Next up was a silver for Best Use of Media Relations with Principality’s House Price Index, before polishing off the night with a gold for the best Integrated Campaign, Dydd Miwsig Cymru, which saw us secure a spot on the BBC Breakfast sofa for Huw Stephens.

We’ve loved creating these campaigns, telling their stories and enjoying their continued success over the year.  Signing them off with popped corks and shiny awards made for the perfect ending.


And finally…

This week our very own Matt Parr got hitched to his beautiful now-wife Kate. We were thrilled we were able to be part of their special day. Congratulations to the two of you!