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The Week That Was #138... 5 peeks behind the week at Working Word

From setting the screen industry an important challenge, via the cutest Welsh Corgis and hitting national headlines with a great cake debate, it’s been a busy week at Working Word HQ. Here’s five peeks behind our week.


1. Setting the screen industry a challenge: A neurodivergent actor to win an Oscar by 2030

On Monday, we helped theatre company Hijinx hit the headlines with an announcement of seven new guidelines on the casting of actors with learning and developmental disabilities for film and TV productions worldwide. The guidelines were discussed at a seminar chaired by Phil George, Chair of Arts Council of Wales, which was attended by big hitters from the screen industry. The Casting Neurodivergent Actors in Film & TV Seminar resulted in the backing of the recommendations by senior screen industry representatives, while Hijinx actors performed and presented the seven recommendations to an audience including media, and we made sure the story secured much press and media coverage as possible. The story hit TV screens with features on ITV and BBC Wales news, as well as bagging national coverage with BBC online and the industry bible The Stage. To read what the seven guidelines are, click here for English, and here for Welsh.


2. Weighing in on national cake dispute with Capital Law 

You may have seen in the news this week the conclusion of the legal case between the Christian bakers Ashers Bakery and Gay Rights activist Gareth Lee. Mr Lee had taken the Irish bakers to court for discrimination after they refused to make a cake promoting gay marriage. This week the Supreme Court ruled in favour of the bakers and we secured coverage on Mail Online for client Capital Law looking at the legal crux of the case. You can read the full story here.


3. Let's dance: unveiling the top wedding songs for 2018

Music HQ, a company which specialises in booking live music for weddings and corporate events, told us that Ed Sheeran topped the charts for first dance song requests across the UK during peak wedding season this year.  we knew there was a story to be told. We worked with the Music HQ team to turn their findings into a news story, pitching it to lifestyle and wedding titles across the UK.  We secured coverage over the airwaves with Heart Radio and Your South Wales Wedding Magazine, with more to follow in print editions later this month. 
Getting married?  Check out the Music HQ’s acts here.

4. Praise for Liverpool foster carers in a column that celebrates the city

The Liverpool Echo’s daily column ‘My City’ aims to celebrate the metropolis, whether that’s shouting about upcoming events or shining a light on the good work organisations do to make Liverpool great. A perfect fit for our client, social enterprise Five Rivers Child Care.

Fostering service manager for Liverpool, Colette Abbiss, was featured praising those who go above and beyond to care for Liverpool’s young children, while calling for city residents to consider making the life-changing decision to foster, in light of an urgent shortfall of 1,240 carers across the North West.


5. Visit Wales joins the Welsh Corgi Club

There are few things cuter in life than a puppy. Fact. This week we headed to Builth Wells Welsh Corgi Club show on behalf of client Visit Wales, on a mission to reclaim the Pembrokeshire Welsh Corgi. For decades the Corgi has been most visible sitting proudly on the lap of the queen of England, but in actual fact the Corgi originated in Pembrokeshire, Wales. That’s right corgis are Welsh (and obviously super cute!). We spent the day creating some amazing Instagram Stories for Visit Wales, capturing all the highlights, including 10 month old Bobby making his human Becky proud as he scoops ‘best puppy’ among other *Aaaw!* inducing moments.

And finally...

Welcome baby Branwen! 

It’s been an exciting week that brought with it a tiny new addition to the Working Word family. Managing Director Dan and wife Bec welcomed a little girl into the world and we couldn’t be more thrilled. She was passed around the team and given plenty of cuddles, we’ll have her writing press releases in no time!