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The Week That Was #136... 5 peeks behind the week at Working Word

From calling on ‘empty nesters’ to consider fostering, bagging national coverage for Visit Swansea Bay, looking at what’s next for tech in business to recognising Swansea as a vibrant economy and the most Instagrammable places along the Coastal Way, it’s been a busy week at Working Word HQ. Here’s five peeks behind our week.


1. Calling for ‘empty nesters’ to take up foster care

A research study conducted by our client Five Rivers Child Care has found that 37 per cent of the British public would consider fostering a child if they had a spare room.  With more than half a million students expected to head to university this month, many parents across the country will find themselves with a spare room in the house, and Five Rivers is calling for those ‘empty nesters’ to offer respite or long-term foster care to young people in need.  We shared the story with the national press, hitting the airwaves with BBC Radio Solent and the headlines with the Yorkshire Evening Post, Southern Daily Echo and other regional news titles.


2. Bagging national coverage for autumnal days out

We’ve been spreading the word about Swansea International Festival to our national media contacts on behalf of our client Visit Swansea Bay, bagging coverage in the i newspaper’s Best Autumn Days Out round up. The feature also went online here, where you can read about the Swansea International Festival and many other jaunts for autumn.


3. Talking tech transformations with Capital Law

This week we secured an opp for client Capital Law’s head of insurance and InsurTech, Nick Pester, to look at the impact of transforming tech on businesses. From blockchain and big data to bots and bitcoin, the legal tech specialist’s column in the Western Mail looked at whether the changing tech landscape will see Welsh businesses sink or swim.


4. Swansea has been recognised as Wales’ most vibrant hotspots

Grant Thornton has released its latest Vibrant Economy Index and found that Swansea has been recognised in Wales’ top ten most vibrant economies. Swansea scored above the national average, highlighting the city’s entrepreneurial potential. Read more about the feature here.


5. Most Instagrammable Spots along the Coastal Way

We like to think we know a thing or two about tourism PR here at Working Word. So when our client Visit Wales got in touch with the objective of raising awareness about the Coastal Way, we were up for the task. We worked with photographer and vlogger, Cai Morgan, who told us his favourite spots along the road route, the best places to get the perfect picturesque Instagram, and a few hidden gems that are hidden off the beaten track. Read the video supplement and article here.