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The Week That Was #128... 5 peeks behind the week at Working Word

From keeping our lips sealed around Cardiff’s big secret, securing big coverage in the tech sector, launching a festival for literary lovers and cooking up a vegan storm, it’s been a busy week at Working Word HQ.  Here’s 5 peeks behind our week.


1. SHWSH! Can you keep a secret? Wyt ti’n gallu cadw cyfrinach?

Bandiau byw. Lleoliadau cudd. Profiadau egsgliwsif am ddim. We’ve been very busy keeping this one quiet, but we can reveal a morsel of info: SHWSH is a series of free, exclusive gigs in secret locations across Cardiff, from the team behind Dydd Miwsig Cymru. The launch took place last night, but SHWSH is still bringing the hottest bands to a number of hidden spots across the city for the next few days. If you’re not involved yet, text SHWSH to 60777* for some clues. That’s all we’re giving away – see you at the next gig.

*standard network rate

2. Getting CSA Catapult on the tech world’s radar

Image Credit: Intel

Smart folks looking to buy a new piece of expensive tech check reviews from experts like TechRadar before pulling the pin on that pricey purchase. But, who do the TechRadar experts talk to when they need advice?

Well, this week it was our client, the Compound Semiconductor Applications Catapult. When we spotted that the gurus of all things digital were looking to discover what will replace the silicon chip, we knew they needed to learn about Compound Semiconductors.  Yep, you might not know them (yet), but they’re the tech that will enable the megatrends of the future such as 5G, IoT, autonomous transport and more. They needed to speak with CSA Catapult CEO, Stephen Doran. You can read his insights here. 

3. Sharing Principality’s six month success

We worked with Principality to share their half year results far and wide, securing coverage in the Western Mail, Insider and more. To mark the occasion, we also created a highlights video showcasing some of Principality’s achievements so far this year, covering the Society’s work with communities across Wales, the awards it’s won and all the commercial success stories it’s had.  You can read the full story on Principality’s year so far, here.

4. Transforming Welsh schools for the 21st Century

School may be out for summer, but school buildings across Wales are being given a new lease of life as part of a Welsh Government funded programme representing the largest investment in our schools and colleges since the 1960s. The 21st Century Schools and Education Programme commits to raising standards and delivering an education system that is a source of national pride and confidence for Wales. You can read more about the work underway to transform rural schooling in Denbighshire, and the £14.7m investment in Fishguard’s Ysgol Bro Gwaun in this week’s County Echo and online here.

5. Bookworms take note- Cardiff Book Festival is coming

The literary spectacular is back – three days of debate, discussion in the heart of the city.  Cardiff Book Festival, happening from Friday 7 September to Sunday 9 September, is set to bring big names and local talent from the worlds of fiction, non-fiction, prose and poetry to Jurys Inn on Park Place – a setting with its own fascinating history of literary festivals. We helped curate the festival’s agenda, design the programme, and create a media buzz around the event – Insta and YouTube chef sensation Avant Garde Vegan was on Behnaz Akhgar’s BBC Radio Wales Show last week, while author Will Millard caught up with Wynne Evans this morning. Grab your tickets here before they go.

And finally... Cooking Vegan Glamorgan Sausages with the Avant Garde Vegan and Visit Wales


And the Avant Garde Vegan, author of the best-selling cookbook Vegan 100, took part in another of our projects this week.  We filmed with him in his al fresco kitchen for Visit Wales, getting his vegan take on the traditional veggie Welsh culinary classic, the Glamorgan Sausage. Nom and nom!