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The Week That Was #126... 5 peeks behind the week at Working Word

From thighs to theme parks, fluffy friends to foster care, it’s been a very busy week at Working Word HQ. Here’s five peeks at what we’ve been up to…


1. Thighs the limit for swimwear entrepreneur

We’ve been telling the story of a swimwear entrepreneur from Cardiff, who has solved the problem of ill-fitting trunks for men with large thighs but regular sized waists.  Rugby players rejoice! Jordan Bishop, 23, came up with the concept behind his business Stridez after countless shopping trips searching for swimming shorts for a holiday but ending up with badly fitted shorts that went over his legs but were too big around the waist.

Jordan received business advice and support from Big Ideas Wales in launching his business, and as a result of our PR work sharing his story Jordan saw a spike in sales this week and a huge increase in traffic to his website, as well as several thousand shares of his story on WalesOnline’s Facebook page.


2. Finding a ‘Director of Fun’ for Wales’ most famous theme park

Wales’ biggest theme park, Oakwood, has launched a Wales-wide campaign to find three young theme-park-lovers to become its very own ‘Directors of Fun.’

The Pembrokeshire-based attraction, which first opened its doors thirty years ago, is looking to appoint three young people under the age of 16 to take on the role and help park owners ensure the attraction is working hard to offer the best possible experience to young visitors

We crafted a press release for the announcement and let all the local and Welsh titles know about it, getting coverage in Tenby Observer, Western Telegraph, Business News Wales, and more. If you know someone who’d be a great Director of Fun, click HERE to find out more.


3. Taking the lead on a heartwarming pet policy story with Coastal

When we heard some of the incredible measures our client Coastal Housing Group was taking to allow their rental tenants the chance to keep a pet in their property, we knew we had to get the word out to key media to share this heartwarming story. Unlike many other housing associations, Coastal allows their tenants to keep pets in their home on a case by case basis, knowing how important pets can be to help battle loneliness, and encouraging healthy living and overall happiness.

We pitched a feature idea to 24Housing, a trade title for the sector who loved the story just as much as us and interviewed Serena Jones, Coastal’s Director of Homes, Communities and Services, and a tenant Chris whose Pomeranian Arthur is happily living in his rented property. The story resulted in a three page feature in the magazine and an online story.


4. Festival Fever for Five Rivers

On Saturday, Five Rivers Child Care will be hosting an information stall at Winwick Carnival and festival in Cheshire, helping those interested in fostering find out more about the profession.  Five Rivers has recently expanded its fostering service into Cheshire and Merseyside, and is aiming to increase the number of carers in the area following an increase of young people entering the care system. We helped boost awareness around the information event, securing media coverage in the Warrington Guardian and other local titles.  


 5. Showcasing the high flyers of Welsh aerospace

The summer holiday season is here, but you may not realise that the plane that will jet you around the globe will likely have been, in part, made or serviced here in Wales.

From wings made by Airbus in North Wales to engines maintained in Caerphilly by GE Aviation, not even the sky is the limit for businesses based in Wales. No surprise really for a country with a dragon on its flag!

If you’re interested in learning more about the strength of our aviation industry check out the video above, which is currently being played on the Welsh Government stand at the UK’s flagship aerospace event, the Farnborough International Airshow.    


And finally… Tom graduates!

Tom joined us last year after finishing his Master’s degree at Cardiff University.  He studied International PR and Global Communications Management, where he specialised in brand communications, using the story of Barry Town United AFC as a case study for his dissertation. 

On Monday, he graduated with distinction, celebrating his achievement with a (soft – it was Monday, after all) drink at his favourite local in the city centre.