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The Week That Was #125... 5 peeks behind the week at Working Word

From acquiring film company Ernest Studio, via hitting national headlines with Waterstone Homes, sea sand art, love for Brigend and how data science could decide this weekend’s World Cup Final- just another busy week at Working Word HQ.


1. Welcoming film company Ernest Studio into Working Word

Video has become one of the main ways we find out information and insight about the world around us.  Moving images have become a key part of the campaigns we design and deliver at Working Word. We’ve worked with Ernest Studio over the past couple of years to make films that have been engaged with millions of times, helping to nudge audiences to take action that makes a real difference to what our clients are trying to achieve. We’ve made little movies explaining everything from complex compound semiconductors to Visit Wales’ most viewed social media video EVER. So the news we released this week made perfect sense. We’ve acquired Ernest Studio and their managing director James Nee has joined Working Word as our new head of creative.  Bringing Ernest into Working Word means we can offer a fully integrated approach to communications campaigns, truly fulfilling our purpose of strategic storytelling to changes clients’ worlds for the better.  You can read more about the deal and our plans in Insider and BQ. And the next time your campaign needs moving images, give us a call.


2. Giving Welsh businesses a boost 

We always love reporting the success of Welsh businesses here at Working Word, so when our client Waterstone Homes received £3.35m of funding from Wales’ leading building society, Principality (also a client) to support the business with its growth plans, we had to get the story out. Principality’s investment will go towards funding Waterstone Homes’ latest luxury property development in Llanishen, with the building society having also agreed to fund a brand new coastal scheme in Pembrokeshire. Having already boosted its profits from £15m to £19m in the last twelve months, the future is looking even brighter for the house developer with this latest cash injection.

We shared the story across regional and trade titles, securing a range of coverage including the Western Mail, Business Insider and Welsh Business News.


3. Sand art stuns in Ceredigion

We worked with our client Discover Ceredigion to publicise the gorgeous sand art they’d commissioned to celebrate Year of the Sea. Sand artist Marc Treanor recreated the famous stained glass window of Saint Caranog on Llangrannog beach, in a 120ft creation that took over two hours to craft.

The sand art lasted for mere hours before being swept away by the high tide, but luckily we managed to snap some photos that were then printed in the Western Mail.


4. Talking house and home for Principality’s House Price Index

We’ve been talking house prices this week with our client Principality Building Society as it released its Welsh House Price Index for the second quarter of 2018. The index shows the change in house prices across the 22 local authorities and highlights what market factors are impacting house prices. You may have caught coverage on ITV Wales’ news bulletins on Wednesday, where CFO Tom Denman gave the story behind the stats.

To celebrate one of the regions where house prices have been performing well over the last year, we headed down to Bridgend to speak to local people and ask what they love about living there, creating a short video for social. We spoke to the owner of Porthcawl Surf School and well known chef Tommy Heaney among other locals, with our in-house team creating the film which went live on Wednesday. 


5. If it’s good enough for FIFA, it’s good enough for Wales

This year’s FIFA World Cup could be the first decided by data science, as a new ruling allows data scientists with hand-held technology to sit on the bench and feed real time analysis to coaches – and now a new programme harnessing this trend is offering graduates the chance to build a career in a sector set to shape tomorrow’s economy. This week the new Welsh Data Science Graduate Programme launched to  offer graduates paid placements with global employers, a fully funded MSc and expert learning from the Office for National Statistics.

If you’re interested in learning more about the Programme that already has already attracted some of Wales’ biggest companies, you can read it here.