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The Week That Was #122... 5 peeks behind the week at Working Word

From hitting national headlines with one of Wales’ most striking views, via artisan fodder for foodies, an ambassador led crusade and impressing the Enterprise Troopers. It’s been a busy week at Working Word HQ.


1. Bagging national coverage and a place for Rhossili in Britain’s best picnic spots

With three miles of epic Welsh coastline surrounding the sandy shores of Rhossili Bay, and arguably one of Wales’ most striking views, it’s no surprise that Rhossili Bay has been included in the i newspaper’s round up of best picnic spots in Britain. We pitched the beach to the national newspaper when we heard they were putting the round-up together, on behalf of our client Visit Swansea Bay. Read the full round up here – it may inspire you on the beautiful sunshine filled weekend ahead.


2. Sharing the World’s Best Marmalade

We’ve been working with artisan food producer, Radnor Preserves, to spread the word that marmalade is #notjustfortoast. The mid-Wales business, which began in a tiny cottage without electricity, has just been named by Olive Magazine as one of the Top 10 Artisan Food Producers in Britain, the only Welsh producer to make the list. With flavours including Pink Gin (great in a Martini), Smoky Campfire Marmalade (summer BBQs) and Lime and Laver, created with a hint of seaweed straight from the shores of Freshwater West, the business has attracted a new breed of marmalade fans and will be stocked by upmarket online grocer Ocado from July. We arranged for Wales’ own ‘Lady Marmalade’, founder Joanna Morgan, to share her story and some tasters with Wynne Evans on his BBC Radio Wales show, as well as on Wales Online and in the latest Cardiff Life magazine.



3. Urging Wales to Stop the Road


Campaigners including actors, writers, musicians, environmentalists, political activists and resident groups are urging the public to put pressure on Welsh Government to halt plans for a new M4 motorway in South Wales; set to cost an estimated £1.5bn which will slice straight through the Gwent Levels, devastating one of the UK’s most ancient and environmentally diverse landscapes.  We’ve been working with our client RSPB Cymru and Newport-born filmmaker Darragh Mortell on a bilingual film which launched this week, urging Wales to support a cheaper, more sustainable alternative. Follow the hashtags #NoNewM4/#DimM4Newydd on Twitter to keep up with the campaign.


 4. Counting to ten with one of Wales’ top accountancy firms

When a client is one of the leading accountancy firms in South Wales, you expect that they’ll be hiring the best talent available. That said, it was an interesting call when UHY Hacker Young told us they’d hired ten new recruits. Ten! It’s safe to say that our photographer had a job to get everyone in frame together. Thankfully he managed it, and we were able to introduce the newest members of UHY Hacker Young. We can’t list them all now, so you’ll have to read the full story here.   


5. The Enterprise Troopers have landed!

Over the course of the past week we’ve been busy selling in stories to local media across Wales following the Enterprise Troopers regional finals and celebrating the successes of the primary schools involved.

Enterprise Troopers is an annual competition run by Big Ideas Wales - part of the Welsh Government’s Youth Entrepreneurship Service – which brings together 5 to 11 year olds from across the country, joining in teams to run their own enterprises, selling commodities and services of their choosing in their schools and across local communities.

Regional finals took place at venues in Llandudno, Pembrokeshire, Torfaen and Powys, with the national final in Cardiff next month. You can read more in the Free Press.


And finally…

For many children across the UK, Father’s Day can be a stark reminder that they are not part of a traditional family, whether due to separation, bereavement or perhaps being in foster care. We secured coverage for our client Five Rivers Childcare urging readers across England to celebrate fathers in non-traditional parenting roles, praising those who go above and beyond to care for young children.

Our story encouraged people who could potentially make great foster carers to consider making the life-changing decision to foster, and was included in key media in important regions for Five Rivers including the Nottingham Post, the Southern Daily Echo, Swanage & Wareham Advertiser, Gloucestershire Live and more.