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The Week That Was #117... 5 peeks behind the week at Working Word

From joining the national conversation about foster carer shortages, day-dreaming of coastal Welsh staycations, to celebrating another successful season of Welsh premiership rugby, it’s been a busy one at WW HQ this week. Read our five highlights…


1. Highlighting the misconceptions hindering foster carer recruitment across the UK

This week marked the start of Foster Care Fortnight, a national campaign that aims to raise awareness of the incredible work conducted by foster carers every day while encouraging more people to explore foster care as a potential career option to stem the ongoing shortfall affecting the UK.

We’ve been hitting the phones all week on behalf of our client Five Rivers Child Care, interviewing case studies of former foster children and coordinating press as we released new survey data which revealed that 60% of the British public don’t know that foster carers are paid. Our client, Five Rivers Child Care, is hoping that if more people are aware of these misconceptions, more people will explore foster care as a viable and financially benefiting career option.

To read more about Five Rivers’ latest research, check out our article in the Bradford Telegraph and Argus.


2. Showcasing Amazing Anglesey for Trade & Invest


Ahead of a series of events this week showcasing the many benefits of basing your business on Anglesey, we worked with the Welsh Government’s Trade & Invest team (the Foreign Direct Investment marketing initiative for Wales) on a social animation demonstrating why Anglesey is such a good place to live and do business. Check out the results for yourself…


3. Putting Welsh staycations on the map

With summer well and truly on the way, we’ve been daydreaming of coastal towns and days spent on the beach thanks to the latest destination review for our client Visit Swansea Bay from the Express & Star in the West Midlands and Staffordshire. We helped to secure a press trip opportunity with one of the UK’s highest read regional newspapers, with the resulting coverage syndicated across several titles and online. If you fancy a Welsh staycation in the UK’s first ever area of outstanding natural beauty…you need to read this!

4. Crossing the try line, one last time

Tears were shed as we waved goodbye to our final piece of social content for the Principality Premiership 2017/18 season.  Each week, we have been working with Principality to select six of the best for its TRY OF THE WEEK competition.  We then create the video, publish it on social and watch the comments and votes pour in from rugby fans across the country.  This week, the competition reached its dramatic conclusion with TRY OF THE SEASON.  We spent Wednesday evening at the Principality Premiership End of Season Awards, live tweeting from the event and celebrating the players’ success. You can catch up with all the action on Twitter #PrincipalityPrem and watch the winning try over on Facebook.


5. Sparkle like Markle in some of Wales’ most unique wedding venues

Ahead of the big #RoyalWedding weekend we worked on an article for Visit Wales rounding up unusual wedding venues around the country. From bohemian to opulent, medieval to modern – read more about six wonderful alternative Welsh wedding venues in which to say ‘I do’ here.


And finally...

We’ve spent the week liaising with media and getting busy on social in the run-up to this year’s Digital Festival taking place on Monday and Tuesday next week. We worked with David Warrender, CEO of Innovation Point, to create a series of features breaking down the latest buzzwords in tech and cherry-picking the relevant applications for UK companies. One of those is virtual reality, where users can immerse themselves in an environment that looks and feels like the real world via a pair of chunky tech-spectacles. Read this feature here and keep your eyes peeled for more content from us on Digital Festival next week.