Latest Stories

TheThe Week That Was #113... 5 peeks behind the week at Working Word

From adventure trails in North Wales to interviews with BAFTA winners, via literature festivals and luxury buses, here’s five peeks behind our week.

1. Showcasing the North Wales Way with Mini Travellers


It’s a really hard day in the PR world when you have to enjoy a scenic road trip across stunning north Wales filming for Visit Wales. But that’s exactly what we did a few weeks ago, alongside beautiful blogger family Mini Travellers, as we shot scenes for one of Visit Wales’ newly launched road routes – the North Wales Way.

The North Wales Way follows an old trading route for 75 miles (120km) along Wales’ northern coast into Anglesey, featuring the castles of Beaumaris, Caernarfon and the walled citadel of Conwy, among other gems along the way. After a long day of filming and some pretty tired kiddos, we finished the day in serious style at the top of South Stack Lighthouse. We’ve had worse days at the office. Check out the results of our day in the film published this week above.

2. Gearing up for Sn-ap’s launch of luxury on-demand intercity travel

This week we’ve been busy working with a new client, on-demand travel start-up Sn-ap, which is about to launch in Cardiff. Sn-ap is a luxury coach company which matches travelers with the same destination, putting them on a coach service based on demand. Its first route from Cardiff-London begins on Saturday 28th May, and we’ve been organising a promotional stunt with Sn-ap, taking place next Monday in the city centre. Sn-ap uses superior coaches which are usually designated for luxury tours or elite sport teams. Nice, eh?

If you fancy a tour of one of Sn-ap’s coaches and a free return journey voucher to London, head over to Working Street (opposite the Queens Arcade entrance) from 10.30am on Monday and see what it’s all about!

3. Getting to the heart of Ynys Môn with Principality

It’s that time of year when we’re used to seeing a surge in houses heading to market, as many homeowners decide to take the jump during spring and summer and sell up. To coincide with these seasonal trends, our client Principality Building Society released its Welsh House Price Index this week, showing the changes in house prices over the 22 local authorities and highlighting what market factors are having an impact on house prices across the country.

To show off one of the interesting stories from an individual local authority, we worked with Principality to create a short film about why people love living on Anglesey. The area has a new peak house price for the last three months, so the film dug a little deeper to find out what makes the island so special. Renowned Anglesey businesses Halen Môn and Anglesey Sea Zoo were featured in the film, along with Anglesey native and actress Mari Wyn Roberts, and branch manager for Principality agencies in Holyhead and Llangefni, Melfyn Williams. Have a watch…

4. Little literature lovers get ready for Cardiff festival

Fancy getting a paw print from the latest literary fox on the block, learning to sew a teddy bear with the charming creator of the modern-day Wombles, or producing your own comic? Or maybe you’d prefer a dystopian sci-fi tour of the National Museum of Wales or story time with a Gruffalo?

This weekend marks the start of the Cardiff Children’s Literature Festival and the Working Word team have been busy placing coverage for the event in today’s Western Mail and South Wales Echo, Cardiff Life Magazine, the Western Mail Weekend Magazine, as well as nationally in the Metro and Waitrose magazine, who have all previewed the festival this week. Organisers of the bilingual festival were interviewed on the Dewi Show and Bore Cothi on Radio Cymru and madcap illustrator Huw Aaron was given 30 seconds of uninterrupted airtime on the Radio Wales Wynne Evans Show to talk about everything he loves about the festival.

5. Emmy and BAFTA winner Abi Morgan talks to the Western Mail

Working in an abattoir and cold calling helped inspire writer Abi Morgan to put pen to paper, according to an interview she had with the new look Weekend supplement for the Western Mail last week. The magazine dedicated a double page spread to her writing prowess and impending visit to Cardiff next week. She also gave praise to the strong female role models in her life, who helped inspire her and put her on the road to success. A week tomorrow, at BAFTA Cymru’s Guru Live, Abi will share her insight and expert knowledge, when she will become the role model of the future for many budding young writers when she opens BAFTA Cymru’s first Guru Live. If you are a budding writer, check out how you can get in on the action here:

And finally...

Our ops director Caroline was at Cardiff Uni this week as part of a careers panel for students looking to break into the creative industries. She shared her own experiences, from her initial ambition as a naive 17-year-old to present the BBC Radio 1 breakfast show, to the realities of running an award-winning comms agency.