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The Week That Was #111... 5 peeks behind the week at Working Word

We’ve been weighing in on the gender pay gap, building up budding entrepreneurs and transforming Cardiff into a little bookworms’ haven. Here's five peeks behind our week. 


1. Gender Pay Gap deadline dominates the mid-week media

This week saw the deadline for companies with over 250 employees to submit their gender pay gap data. As expected, the media reported on some of the country’s biggest pay gaps and pointed the finger at the sectors and individual companies that need to make significant improvements to rectify the imbalance. We worked with client Capital Law to highlight the real picture behind the data and while acknowledging the fact that the UK clearly suffers from a sizeable gender pay gap imbalance, we helped to explain why the top line statistics don’t always tell the full picture. Alex Christen, a member of the Capital Law employment team, penned an article for the Western Mail on the topic and was interviewed on Good Morning Wales (listen here at 09:00) and BBC Wales Today to discuss the gender pay gap data and what it means for Welsh businesses.


2. Designing a successful future for young entrepreneur Jenny

Managing studies on a full-time university course and setting up a business simultaneously might seem like pretty big challenge, but not for Jenny Evans, our latest media case study who has benefitted from the help and support of our client Big Ideas Wales. While head down in her third year studying textiles at Cardiff Metropolitan, Jenny also established her own homeware brand Jenny Kate, picking up a prestigious Santander Universities Entrepreneurship Award at the same time. We crafted Jenny’s story for media, shining a light on the support offered to young entrepreneurs in Wales by Big Ideas Wales, and shared with relevant titles both locally and further afield in the design industry. Read Jenny’s story here.


3. A festival for budding bookworms to hit Cardiff


In just over two weeks the capital is set to be transformed into a haven for little book lovers as the Cardiff Children’s Literature Festival gets underway in venues across the city.

With more than 40 events on sale, we’ve helped any baffled bookworms, or their parents, pick out just some of the festival highlights with this video for social media in Welsh and in English.

There’s also a chance to win VIP tickets to this year’s festival by hopping over to the Cardiff Mummy Says Facebook page. Pob Lwc!


4. Join the queue as Brewhouse and Kitchen rolls out Unite Exotic Beer

You might remember a few weeks ago we went along to the International Women’s day brewing event at Cardiff’s brand new Brewhouse and Kitchen. The great news is that the beer we brewed on the day is now being served in the pub – you’ll have to get behind us in the queue for a pint of Unite Exotic!


5. How Ferris Bueller taught Dan everything he knows about social media

Our clever client Innovation Point organises the monthly Digital Tuesday, a meet up for techie types to get together and get the lowdown on the latest.  Our MD Dan joined a line-up alongside Hiut Denim and Do Lectures guru David Hieatt to share his story of how the film Ferris Bueller taught him everything he needs to know about social media engagement.  In the immortal words of Ferris ‘Life moves pretty fast. If you don't stop and look around once in awhile, you could miss it.’  Very apt for this ten million tweet a second social media world.


In other news…

The latest in the series of Scrum Home videos with our client Principality went live yesterday, where we headed to Burry Port RFC to find out how its Youth team are getting on this season, who’s the biggest character in the team, and what it would be like to play in the final of the league at Principality Stadium. Watch the video below.