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The Week That Was #95…5 peeks behind the week at Working Word

From City of Culture bids and a full page in the Observer, to putting our property developer client at the heart of an industry conversation on public art. All topped off by a Christmas PR-ty to get us feeling festive, we’ve had a busy one! Here’s our five favourite moments from this week...


1. Showcasing Swansea in The Guardian (who needs to be City of Culture 2021 anyway?)

After months of planning, pitching and doing their upmost to prove why their city is worthy of the 2021 City of Culture crown, the teams behind the five shortlisted cities were finally relieved of their agonising wait as the winner was announced last night and awarded to Coventry. Our client Visit Swansea Bay and associated partners from the region fought a hard battle alongside Stoke-on-Trent, Paisley, Sunderland and the eventual winner.

We’ve been working with the Observer on a feature about Swansea’s City of Culture bid, involving a trip which we helped to coordinate for the paper and on to the Guardian’s website on Sunday as momentum built leading into decision week. Despite the outcome, the efforts of the team behind Swansea’s bid have put the city on national stage and demonstrated just how culturally rich and diverse this ‘ugly, lovely town’ really is.

2. Glitz, glam and good causes

We love being involved in fundraising projects here at Working Word, so when we learned that our client Coleg y Cymoedd was doing its bit for World Aids Day, we just had to spread the word. To mark the day, the college’s costume-making students got busy creating extravagant sparkling outfits for professional drag queens to model at their very own RuPaul’s inspired Drag Queen Fashion show at Mary’s bar in Cardiff. Think an extravaganza of glitter, sequins and skyscraper heels!

The show was organised in support of the Terrence Higgins Trust which campaigns to eradicate HIV and the stigma around it. To showcase the students’ amazing creations, we landed full page coverage across key regional titles including the Rhondda Leader, Cynon Valley Leader and the Pontypridd & Llantrisant Observer.

3. Manufacturing the construction agenda

The world of modern manufacturing is always changing, and our client Asset International is renowned for being one step ahead of trends and industry practices. To highlight this expertise, we secured a feature from Asset’s managing director, Simon Thomas on ‘lean thinking’ - the latest concept flooding the industry - with leading trade title UK Construction.

Including a case study on one of Asset’s latest projects, you can see the piece here, and make sure you keep your eyes peeled for the magazine’s January print edition for a second chance to catch the story.

4. Putting appointments at the heart of Welsh business news

This week our client Better Jobs, Better Futures was in the news for continuing its growth by making another seven appointments. These new employees will be helping Better Jobs, Better Futures in its aim to improve employability in Swansea. The story was covered in Business News Wales, BQ Daily, and the South Wales Evening Post.

5. Dispelling the myths around public art

It’s safe to say that ‘public art’ is a bit of a controversial subject in the property developer industry, often drawing up unwelcome thoughts of expensive, unsightly and unwanted sculptures that are dumped on a community’s doorstep. But, that doesn’t need to be the case.  To explore the subject, and show just how public art can genuinely benefit communities, we secured a thought leadership feature drafted for our client Andrea Gardner, Sales & Marketing Director at Waterstone Homes, with leading property title Professional Housebuilder and Property Developer. The feature ran as a full-page story in the magazine’s December issue.

And finally…

Thanks to all our lovely clients and friends of Working Word who came along to our Christmas PR-ty last night. A festive drink (or two) may have been drunk and many a cheers was had. Here’s to a prosperous 2018!