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The Week That Was #94…5 peeks behind the week at Working Word

We’ve been busy making rugby legends feel at home, talking Kit-Kats and Universal Credit and seeing a prime-time doc we’ve worked on for 18 months hit the big screen. Here's five of our faves from this week... 


1. Telling the insider story of the ‘Man of Steel’ with a prime-time BBC documentary

For the last 18 months we’ve been busy working with Green Bay Media and BBC business correspondent Brian Meechan on a documentary following the life of global business tycoon Sanjeev Gupta - the man responsible for rescuing the UK’s steel industry after shooting to fame as the mystery bidder in the Tata Port Talbot sale.

After lots of hard work, months of organising and countless filming locations from Wales to Dubai, the documentary ‘Man of Steel’ aired this week on BBC 1. Missed it? You can catch it on iPlayer here.


2. Look who turned up to watch the big game at a home in Aberdare thanks to Principality’s Home Advantage

As over 74,000 people took their seats in Principality Stadium to watch Wales take on the All Blacks last weekend, millions more got the snacks out and sunk into their sofas to watch the game at home. 

We’ve been helping Principality think up innovative ways to bring the Stadium’s atmosphere to front rooms across the country, and worked with our client to launch the Home Advantage competition on social as part of the Under Armour campaign – the grand prize being a visit from rugby stars Gareth Thomas, Rachel Taylor, and Rupert Moon to watch the game in the home of a lucky winner.

The competition had some amazing engagement on social, and saw Llwydcoed-based Brogan Evans and family over the moon (p-unintentional) to win with a great picture of their Welsh flag decorated home.  We were on hand to look after the event and capture the whole thing on camera (even sharing some of the lovely grub, too).  We filmed, edited, and published videos on social throughout the game live from the studio in Brogan’s front room, and secured coverage with ITV and the front page of the Cynon Valley Leader.


3. Budding businesspeople test entrepreneurial flare at Bootcamp

When others may have been putting their feet up over the weekend, our client Big Ideas Wales hosted its bi-annual Bootcamp to Business event in Margam Discovery Centre. Fifty budding entrepreneurs aged 18-25 were given three days of intensive workshops, mentoring advice from some of Wales’ most successful business people and the opportunity to practice their pitching techniques to a panel of experts. We shared news of the event with Welsh media, picking up page leads with South Wales Evening Post and the Western Mail, as well as online coverage with BQ Live.


4. Talking Universal Credit with Coastal and the BBC

The introduction of Universal Credit has split opinions across the country. With new procedures to follow and a roll out of a refreshed benefits system just weeks before Christmas, it’s fair to say a day doesn’t pass at the moment without news of claimants struggling to work the new system or experiencing further delays. As an expert voice on the subject, our client Coastal Housing Group spoke with the BBC to share advice for claimants, including its own tenants, and an outlook on Universal Credit generally. Watch Coastal’s interview here.


5. Making a meal of food trademarks

We’ve been speaking with the intellectual property team at client Capital Law this week about some of the most contentious food trademark disputes of all time. From KitKat failing to protect is classic four finger shape to a football club trying to trademark its stadium famous pie. You can read up on these and other meaty disputes here on Lawyer Monthly’s website.


And finally...

The WW team spent Black Friday celebrating our triple win at the annual Pride Cymru Awards!

The event’s first category saw our work for Liberty steel the show and scoop gold for the Corporate and Business Communications Campaign. Another gold win was hatched for our ‘Dino on the Loose’ campaign on behalf of Amgueddfa Cymru – National Museum Wales for the Best Use of Social Media award. The evening’s final award saw Working Word taking the silver in the Outstanding Public Relations Consultancy. Way to go team!