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The Week That Was #93…5 peeks behind the week at Working Word

We’ve been busy telling the story of the real people behind Tiger Bay and championing foreign languages in the national press. Here's five of our faves from this week... 


1. Big Ideas Wales young entrepreneur becomes ‘Business of the Week’

On Thursday, young entrepreneur Jessica Blackler hit the airwaves on Radio Wales’ Wales at Work programme. You may have seen Jessica’s story within local media – she is the 21 year old from Cardiff who has set up her own makeup line, Jecca, for transgender woman, with the help of youth entrepreneurship programme and our client Big Ideas Wales. Jessica’s makeup line is due to launch next month, so we set up a broadcast interview on key programme Wales at Work as its ‘Business of the Week’, listened to by movers and shakers of the business world. She discussed the thinking behind her business and the support she’s had from entrepreneurship programmes. Listen to the interview here.


2. Bringing ‘relaxation’ drinks to the UK market

This autumn we’ve been working with innovative new relaxation drinks brand Tranquini, which is shaking up the beverage sector following its recent launch into the UK market. Promising to de-stress and reduce anxiety without causing drowsiness, the one-of-a-kind product sounded right up our street and we were excited to get the word out.

We’ve been hard at work raising awareness of the brand and its forward thinking founder Ahmed Elafifi (self-billed as the brand’s ‘Chief Relaxation Officer’), securing coverage in a number of trade titles including Talking Retail, Just Drinks and Independent Retail News. Not to mention an impressive FIVE-page spread this week in leading trade title Fruit Juice Focus.


3. A lesson we all understand from UWC Atlantic College

Languages and dialects from all over the world can be heard on campus at UWC Atlantic College – 69 different examples, to be exact. 

This week, an exclusive secured with The Daily Telegraph allowed the College’s principal, Peter T. Howe, to challenge the misconception that students in the UK are hindered if English is not their mother tongue. 

In the article, Peter argues that education is about learning from classmates as much as it is teachers, and explains the vital role multiculturalism plays at the founding college of the United World Colleges movement.  You can read the full piece here.


4. Fancy a brand new ‘upside-down’ home with stunning sea views?

If you go down to Ogmore-by-Sea today, you might just find what you’re looking for. Waterstone Homes is pleased as punch because they’ve only got two properties left available to sell on their small development of twelve homes in the Vale of Glamorgan seaside town. The show home has only been open a week and- helped by a cracking bit of coverage exactly where they wanted it on Wales Online- it’s already sold. The show home can also be seen in a five page spread in the South Wales Echo's Property & Living pages The luxe show home is open 10-5 daily, or contact them for a private view. Find out more here.


5. Telling the story of the people behind the production


Tiger Bay The Musical has been packing them in at the Wales Millennium Centre over the past week.  Working with Visit Wales, we wanted to tell the story of the multi-cultural community that inspired the production.  Working with historian Neil Sinclair, we created this film for Visit Wales’ social and the response has been incredible. In this tumultuous world we live in, we dare you to watch this and not feel warm and fuzzy.


And finally...

With Thanksgiving being one of the biggest holidays in the United States, we saw this as the perfect opportunity to encourage engagement from our brothers and sisters across the pond for our social media campaign for @CroesoCymru - Visit Wales’ Welsh language twitter account. We created this nifty little sharable graphic for both English and Welsh accounts and it worked, because we secured some lovely responses from our best Welsh exports, Matthew Rhys, Ioan Gruffudd and Iwan Rheon and both accounts saw 60 RTs and 134 likes. Click here to follow @CroesoCymru