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The Week That Was #89…5 peeks behind the week at Working Word


We’ve been busy cooking up stories, capturing Hungarian-Welsh legends, and talking theatre on the airwaves.  Here's five of our faves from this week... 


#1. Cooking up stories with Kings Monkton School

This month’s edition of Independent Education Today is a catering special, and we worked with Kings Monkton School’s newest assistant head, Marie Sidoli, to produce a feature for the magazine. The feature explores the pressing urgency for education around food, and how the school is working to build new relationships between young people, cookery, and healthy eating.  Marie is a food technology specialist, and has worked with the school to create a brand-new kitchen facility and introduce a food-focussed curriculum for pupils aged five to 18.  In summer, Marie will take her sixth formers on a crash-course in cookery to make sure they’re ready for university living, and her younger pupils have already brought their baking enthusiasm to after school clubs.  You can read the full article here.



#2. A broadcast bonanza for Theatr na nÓg

The theatre company that took Tom Jones the Musical on a UK wide tour in 2016 has been dominating our airwaves this week talking about Eye of the Storm. Their latest offering is a country musical play with a spectacular soundtrack written by Grammy award-winning singer songwriter Amy Wadge (Thinking out Loud with Ed Sheeran). You might have caught Artistic Director Geinor Styles chatting with BBC Radio Wales’ Lucy Owen on her new Sunday morning programme, or on S4C on Heno’s famous yellow sofa, or on BBC Radio Wales’ Art Show, with a nifty little phone in from Amy Wadge while she’s recording and writing new tracks in the States. If science is your thing, tune in to BBC Radio Wales’ Science Café on Halloween for a stormy special that will include Canadian inventor Louis Michaud, whose Atmospheric Vortex Machine inspired the play’s producers to simulate an on-stage tornado.  Listen and watch again on the links above.


#3. Promoting Better Jobs and Better Futures for Swansea 

We’ve been working closely with Gower College Swansea to promote their brand new employability initiative Better Jobs, Better Futures. This innovative scheme utilises the college’s existing upskilling programmes to help both people looking for employment and people looking for better employment, as well as advising businesses based in and around Swansea on how to recruit and retain talented workers. This week we secured coverage in the South Wales Evening Post, Business News Wales and BQ Daily for Better Jobs, Better Futures, and we’re looking forward to working with them to publicise more of the wonderful opportunities they offer the people of Swansea.


#4. Young Swansea entrepreneur tastes success with Big Ideas Wales

Ever find yourself reaching for an energy drink to give you that extra boost, then immediately regretting it after the sugar high ends? Enter OxyOse, the healthy alternative to an energy drink that combines fruit juice with pure oxygen giving you a completely natural high! The business brain behind this quirky beverage is 21 year old Jackson, a student at Swansea University. We’ve been telling Jackson’s story to local media this week, picking up coverage with WalesOnline, the Evening Post and BQ Live, detailing his business journey with the support of our client Big Ideas Wales. Welsh Government’s Youth Entrepreneurship Service supports young people aged between five and 25 in developing entrepreneurial skills. Read Jackson’s story here.


#5. Capturing The Bards of Wales

If you were in Cardiff city centre last Saturday night, you might have been taken aback by the sight of a 40 metre high knight in shining armour.  A spectacular light show took over St. John the Baptist Church telling the legend inspired by the horrific murder of 500 Welsh bards by Edward I.  The story became a symbol of resistance against oppression in 19th century Hungary and was captured in the poem The Bards of Wales by János Arany which has been taught to school children for over 160 years.  The 200th anniversary of the birth of the poet was celebrated with the light show by Hungarian visual artists, Glowing Bulbs.  We were there to capture the footage and tell the story on Visit Wales social channels. View it here on their Twitter.

In other news..

On Wednesday, the Working Word team responsible for sharing the story of Visit Swansea Bay hopped in the car and headed to the stunning and newly restored Glynn Vivian gallery in Swansea.  An event brought together Visit Swansea Bay’s stakeholder partners to discuss how the region can continue to be positioned as the perfect place for a short break or holiday.  Our managing director Dan spoke about the importance of PR and social media for raising the profile of a destination, along with how the role of influencers and bloggers are changing the media landscape and the work we do day to day for Visit Swansea Bay. We heard lots about the city’s bid for UK City of Culture.  Come on judges, make the smart choice #Swansea2021.


And finally... 


Congratulations to one of our clients National Museum Cardiff for being shortlisted at the International Design Communication Awards 2017 for its ‘Dinosaurs on the Loose’ campaign. We supported the Museum with social media for the campaign back in the summer, creating an imagined world through the Daily Draco newspaper and film reports. We loved being part of this exciting campaign and wish the Museum the best of luck for the awards in November in Los Angeles.