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The Week That Was #87…5 peeks behind the week at Working Word

We’ve been busy questioning chefs, launching apps, and running the red carpet. Here's five of our faves from this week... 



1. Launching ‘Doze’ with Dafydd (and a bit of help from Stephen Fry and Sadiq Khan)

Imagine being 17, launching your own app at Covent Garden’s Transport Museum and receiving a supportive tweet from none other than Stephen Fry. Well, it’s all in a day’s work for Dafydd Jones, creator of Doze, the London underground app preventing commuters from missing their stop when travelling. Dafydd received mentoring support from our client Big Ideas Wales to help get his business idea off the ground. Representatives from TfL and Sadiq Khan’s office were in attendance at Dafydd’s launch event, and we’ve been speaking to media to spread the word about the app being up and running. We secured coverage across a wide range of media. You can download Doze now on iOS 8.


2.Red carpet interviews with shining stars at the BAFTA Cymru Awards

We hit the red carpet on Sunday as we coordinated media relations at the British Academy Cymru Awards. We arranged dozens of interviews with a stream of celebrities, including Doctor Who and Thick of It star Peter Capaldi, Line of Duty’s Vicky McClure, Kimberley Nixon and Owen Sheers, the writer of a powerful BBC Aberfan drama, to name but a few. One of the highlights of the evening was John Rhys Davies’ speech (he’s Gimli the dwarf in the Lord of the Rings triology) as he accepted the Outstanding Contribution Award, which made BBC Wales, ITV Wales as well as S4C’s news. See link for more awards photography and footage from the night.


3. It’s ‘Gay Oscars’ time ladies and gentlemen 

Last week we told you all about our new partnership with VisitWales, and our role as the leads of a new content generating collective that spans the length and breadth of this fine country of ours. And so over the last few weeks we’ve been busy beavering away generating loads of fresh content for the Visit Wales website and social channels. Last Friday we shared 10 of the best independent coffee shops in the country and this week we’ve been writing about the wonderful Iris Prize, the acclaimed LGBT+ film festival which is taking place in Cardiff this week. Check out the article on the Visit Wales website.


4. Kitchen Conversation with Knife & Fork 


As well as crafting PR stories and getting our clients’ voices heard in the headlines, we’re often putting our social media skills to the test thinking of new ways to maximise our clients’ social presence and potential. We headed out to each Knife & Fork Food venue (including Michelin Guide rated pubs like The Conway and the Pilot- tough life, huh?) to film quick fire questions with every head chef, giving followers a behind the scenes insight into what makes them tick, their favourite ingredients to work with and the best meal they’ve ever eaten…plus much more! We filmed and edited the video in-house.  We can’t guarantee you’ll get to the end without licking your lips.


5. Talking house prices with Principality

For house-hunters, today’s market can leave you feeling like there is no good time to move, with prices going up and down every month. But, to cut out the noise surrounding buying a house in Wales, our client Principality Building Society released its House Price Index for the last quarter, Q3, this week. This gives first time buyers and current homeowners in Wales the opportunity to break down which local authority has the cheapest house on average, and determine where house prices are rising or falling most rapidly in Wales. We shared the HPI with media, securing coverage in the Daily Post and South Wales Argus, as well as online outlets including Heart and ITV Wales.


And finally... 

Will you be joining us in saying Shwmae Su’mae? This Sunday will see events held across Wales to celebrate Shwmae Su’mae day, which is a fun day to share and use the Welsh language wherever you can. For those of you that don’t know what Shwmae Su’mae means, it’s the friendly way of saying hello and asking how someone is in South Walian and North Walian Welsh respectively. Phonetical spelling here to help you along: Shwmae is pronounced ‘Shoe-my’ and Su’mae is pronounced ‘See-my’.   Give it a go! (That’s ‘Rhowch dro arni!’) And to top it off, when you say goodbye, why not say ‘Hwyl’? (That one’s pronounced ‘Who-wheel’).