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The Week That Was #82... 5 peeks behind the week at Working Word

From exciting announcements around this year’s BAFTA nominees, to getting the Cardiff 10K trending, here’s five peeks behind our week. 


1. Sharing the shortlist for the British Academy Cymru Awards 2017

Pics credit: Aberfan the Fight for Justice, Sherlock,  Mark Lewis Jones, Kimberley Nixon and Murray as Red Beard

It’s that time of year again when we get to announce the nominee line up for the British Academy Cymru Awards 2017. Aberfan: The Green Hollow lead with seven nominations, Thriller The Lighthouse received five nominations, as did Sherlock (although our very own Anthea’s dog Murray, who performs as Sherlock’s dog, Red Beard, sadly didn’t get the nod).  Us mere mortals can attend the glittering October event and walk the red carpet, sip champagne and mingle with the stars, details here:


2. Cardiff10K trends with record numbers running

Runners and supporters didn’t let a bit of rain put them off on Sunday as record numbers descended on the capital’s city centre for the annual Cardiff 10K and 2K family race.

Organised by charity, Kidney Wales, the Cardiff 10K is one of the top 10 road races in the UK, and this year marked the charity’s 50th anniversary with more than 8,000 entries.

After completing 2017’s new race route runners took to social media to proudly flaunt their medal selfies. If you were one of them, take a look if you made it onto Wales Online.

We made sure ITV Wales were there to capture runners embark on the course and interview transplant patient Kate Lawless about her experience of kidney disease and her hopes to raise awareness and funds to support Kidney Wales in continuing their incredible work.


3. Kicking off the rugby season with #ScrumHome



The rugby season has well and truly kicked off and our client Principality Building Society is extending its sponsorship for 2017-18 to the national youth league teams (as well as the Principality Premiership), to be known as the Principality Youth League. To raise awareness of the sponsorship, we came up with a social media creative that will engage the youth teams across Wales and link back to Principality’s brand purpose, helping people prosper in their home.  #ScrumHome is a short video getting to the heart of the youth league teams, delving into the characters in the squad and eyeing up the rising stars who could be pulling on that red jersey in a few years.

To kick off the season of #ScrumHome, we filmed with Bridgend Athletic RFC, winners of last year’s league. The video’s picked up great organic engagement as soon as Principality posted in on its social channels, with players, supporters and rugby fans alike sharing the video far and wide. Have a watch above!


4. Grabbing Guardian coverage for an angel of a place in Devil’s Bridge

Over the last year we’ve secured a total of three features for Mid Wales Tourism and its partners in The Guardian, and this print and online British boltholes feature on The Hafod, Devil’s Bridge, Ceredigion is definitely worth a read and visit. Have you ever wondered how Devil’s Bridge got its name? With 2017 being Croeso Cymru/Visit Wales’ Year of the Legend, here’s two legendary tales on how it got its name: according to one folklore tale the devil himself built the bridge and a more commonly told tale is that of a little old woman who was being threatened by the devil, but she was quick off the mark and cunningly played the devil at his own game, thus forcing him to leave Wales! There’s plenty more legendary tales here.


5. Telling tales of education in the Telegraph for two clients

We love our education clients, and we were over the moon to secure coverage of stories from UWC Atlantic College and Kings Monkton School in The Daily Telegraph this week.  The paper ran a story on the top independent schools in the UK for extra-curricular activities and after-school clubs, and included our piece on the beach sports at Atlantic College alongside Kings Monkton’s innovative co-curriculum.  


And finally…

We’re celebrating the arrival of a new client and friend this week, Nikki Giant, founder and director of Full Circle Education. A role model for young people (and us TBH) who is looking to help young girls achieve their full potential. We’ll be working with Nikki and the Full Circle team on an exciting new project! Keep your eyes peeled on our future blogs to stay up to date with the latest Full Circle news.