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The Week That Was #80... 5 peeks behind the week at Working Word

From building a #BuddyUp network for CALM to Bank Holiday beer fests, here's five peeks behind our week. 


1. #GBBO is back but are the BBC taking the biscuit with its Bake Off rival show?

Unless you’ve been under a rock, you might not realise that one of nation’s favourite shows, The Great British Bake Off, is set for a serious makeover. In essence it’s the same show; same Paul Hollywood, same tent, and another double-team presenting duo, but its perfect recipe format has significantly changed following the BBC losing the rights to the show to Channel 4.  Enter the Beeb’s new cooking show, Britain’s Best Cook, with none other than Mary Berry at the helm. Sound like a Bake Off copy-cake that could land them in legal hot waters?

We worked with Capital Law lawyer and intellectual property specialist, Wayne Beynon, to shine some light on the potential copyright infringements undertaken by the BBC when it launches Britain’s Best Cook later this year. Our comments caused a stir (pun intended) across WalesOnline and in Wednesday’s Western Mail. 


2. Not a jumping student in sight…

Congratulations to everyone who did well in their GCSEs this year and we're particularly pleased for the wonderful students at Wales' fastest growing independent school, Kings Monkton in Cardiff. We were on the ground while their students opened their envelopes and were lucky enough to witness some really moving moments. In particular some spectacular results from students sitting their GCSEs two years early! Naturally we coordinated some nifty photographs, coupled with on the spot press release copy writing to ensure it hit the media in time for today’s paper.


3. Helping construction firm build support for suicide prevention charity

When Jehu Group asked us to help get people talking about their Wales Property Triathlon, we clicked our sparkly red running shoes together and came up with #BuddyUp.  We understood that taking on running, swimming and cycling alone can be daunting and joining forces with two other like-minded people to take on one discipline each is a smart way to split up the challenge- and raise money for charity to boot.

The charity in question is CALM (Campaign Against Living Miserably) the suicide prevention charity, which is close to both Jehu Group’s heart and one of our own Account Director Lydia Jones as they’ve both sadly recently lost individuals to suicide. So donning her swimsuit and goggles Lydia has put herself forward for the challenge and has buddied up with both Jehu and Trivallis for the triathlon on the 22nd of September. We’ve also got a lot of people talking about it on social media as well as securing some cracking coverage in construction, triathlon and local press for the event and charity.



4. Making your website Welsh for less than the cost of a cup of coffee

We’ve been working with our friends at Nominet, the people behind the .Cymru .Wales web domains, securing a lovely bunch of coverage for their most recent promotion, where you can buy a .Cymru or .Wales for as little as a cup of coffee. If Football Association of Wales and Penderyn Whiskey are doing it, it must be good.  And Brown’s Hotel in Laugharne- Dylan Thomas’ old haunt- has seen increased visits and bookings since taking the domain. Check out the offer on Wales Online, Business News Wales, Daily Post, and most of Wales’ regionals too.


5. Sharing life changing scholarships  

Young people across the UK who make a real difference to their local community are being urged to apply for a scholarship to study at the internationally renowned UWC Atlantic College.

Regular readers of this blog will know the College has the mission of making “education a force for peace in the world”, and has provided a transformative education to young people from across the world for over fifty years.

Now, there’s a big opportunity for pupils starting Year 11 in the UK in September to study alongside 350 students from 90 countries on a fully-paid scholarship. The first ever Lord Mountbatten Award will be given to a young person from an underprivileged background in the UK who makes an outstanding contribution to their community.  Examples could include volunteering time to local sustainability projects, working with disadvantaged members of the community, or helping to raise awareness of global issues and acting to address them within their own community.

So if you know someone who is due to be collecting their GCSE results next year, and wants to change the world, you know where to send them.  


And finally…

Bank holiday beer and cheer with Knife & Fork

The three day weekend is almost here! All the woops and cheers. Our client Knife & Fork Food really know how to do the bank holiday weekend right. Which is why the teams from The Old Swan Inn in Llantwit Major, The Pilot in Penarth and The Discovery in Cyncoed are hosting a four day beer festival extravaganza this Bank Hols. With the best brewers from South Wales and beyond to try, live music, plus some delicious beer festival menus, it is set to be a corker of a weekend for Knife & Fork. Head to each site from midday Friday, until Monday evening, to enjoy the bank holiday beer and cheer.