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The Week That Was #78... 5 peeks behind the week at Working Word

From the voice of the Shipping Forecast to wise tips on the next step for students anxiously awaiting exam results via talking about flexible working in Grazia, here's five peeks behind our week. 


1. The Voice of Radio 4’s Shipping Forecast (and Gaspard the Fox!) gets a book deal

We’ve been working with our publisher pals, Graffeg, to shout about their new series of children’s books about Gaspard the Fox.

For those unfamiliar with Gaspard, she is an urban fox who lives in Islington. Gaspard befriended BBC broadcaster and voice of Radio 4’s Shipping Forecast Zeb Soanes, after appearing at his door with an injured leg. Zeb fed the fox until she recovered and a powerful bond formed between the pair, with Gaspard a regular visitor, appearing at the sound of Zeb’s Brompton bicycle and eventually bringing her cubs to visit.

Since then Gaspard has become something of a social media star, with her Twitter page quickly gaining nearly 4,000 followers and her reputed taste for cave-aged parmesan attracting the attention of the national media. And now, the Islington-based vixen is to be the subject of a series of children’s books penned by Zeb aimed at bringing the life of the urban fox before younger readers.

Following something of a media blitz at WWHQ, we secured some great national coverage about the new books, including an article on Daily Mail Online. Check out what they had to say about Zeb and Gaspard’s book deal here.

The first title in the series is due for release in May 2018.

2. Talking flexible working with Grazia

Grazia is staple reading at WWHQ so the Working Word team jumped at the opportunity to help them out with a feature they were putting together on flexible working. We spoke with a member of the employment law team at our client Capital Law, to put together some key points in order to ensure that Grazia readers were aware of their rights and options when it comes to asking for flexible working and reinforcing the argument that these perks are no longer just for working mothers and are actually available for anyone looking for a better work life balance. Read the piece in full here


3. #OurSquad keeps on growing


Following the successful launch of the women and girls’ Our Squad campaign last week (if we don’t say so ourselves), we have been hard at work since then ensuring the momentum continues. If you’ve been following Our Squad (@oursquadcymru) across Twitter, Facebook and Instagram then you would have seen that we’ve been sharing content that celebrates and encourages more women to get moving - from films of our inspirational ambassadors discussing their own reasons for getting physically active to celebrities’ sporting our ‘Sgwad goals’ t-shirt and light-hearted GIFs that strike a chord with the Welsh patriot in all of us!

Remember, we don’t care if you get there now or in a minute – Our Squad is all about just having a go! Join here:


4. Wales’ young entrepreneurs make waves in the media this week


It’s been a big week for our client Big Ideas Wales, dominating column inches showcasing some of Wales’ hottest young entrepreneurs. Tuesday’s Western Mail farming supplement included a feature about the young entrepreneurs across the country who are choosing to enter the agriculture industry (and making a big success of it). In the digital age, we’re used to hearing about the latest start-up company but this feature, which we pitched to the Western Mail, highlighted the young businesspeople who were looking to land and farming to build a successful entrepreneurial career. The feature included Caitlyn and Geraint, owners of educational farm Ddraig Valley, and quail farmer David Vaughan (more from him later!)

Later in the week, WalesOnline released its men’s 35 under 35 list, a rundown of the hottest upcoming business talent in Wales right now. And not one, not two, but three of the entrants have used Big Ideas Wales’ services to kick-start their career. We pitched Maciek from sustainable drinks company Get Wonky, quail egg farmer David Vaughan and martial arts apparel designer Dan Huxtable for the list, all of whom were included and flying the flag for young entrepreneurs in Wales.


5. Creating compelling summer reading for students across Swansea

While many of us may be enjoying the delights of summer, for thousands of young people across the country it will have been an anxious few weeks as they eagerly anticipate their GCSE and A-level results which they will receive next Thursday. For some, it will be a great day as they celebrate getting the results they worked so hard for, but for others, it could spell a period of uncertainty as they question the next step in their educational journey.

 We’ve been working with Mark Jones, principal of Gower College Swansea, to bust some myths on the options available to students that find themselves in this kind of situation, securing coverage in the Western Mail and the South Wales Evening Post. Good luck to any students getting their results next week from the Working Word team!


And finally…

It’s just under a week until the deadline shuts for registrations for this year’s Cardiff 10K. The Working Word team will be running once again to support client and race organisers Kidney Wales. Registrations close on Thursday 17th August, to sign up click here