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The Week That Was #77... 5 peeks behind the week at Working Word

From starting a squad to saving jobs, billion pound results via dragons and dinosaurs, here’s five peeks behind our week. 


1. Encouraging more women and girls into sport


This week we were very proud to launch Our Squad (that’s Sgwad Ni in Welsh), a campaign to empower and unite women and girls to get active in a fun, friendly inclusive Welsh way.

If you’ve turned on a TV or tuned into radio in Wales this week, you could well have heard the stories of our amazing ambassadors, which have been told to the nation across BBC, ITV and S4C.  Stories like that of Jin, a fitness instructor from Penarth who says sport saved her life; like Stephanie from Cardiff who found a second family through roller derby and like Danielle from Anglesey, who started Surf Senioritas, an online community for nearly 2,500 female surfers across the world.

The campaign video – complete with a tub-thumping soundtrack courtesy of Catatonia - has been viewed over 25,000 times. And BBC Wales News Online neatly wraps up the campaign in their piece here. Join #OurSquad here.


2. Propelling Principality into big business news

We’ve been sharing Principality Building Society’s record-breaking half-year results with the business world, securing coverage everywhere from the Financial Times, the South Wales Echo, Western Mail, and Wales Online, to Business Quarter.   Bravo to new Chief Executive Steve Hughes and team for achieving over £9bn in assets for the first time.


3. 100 new jobs in the pipeline thanks to Liberty

The weather may have tried to put a dampener on the start of August this week, but our client Liberty House Group was helping to lift the spirits in Hartlepool with the announcement of 100 new jobs at its two pipe mills in the region. The announcement came as Liberty sets its sights on playing a key role in the global oil and gas pipeline sector after completing the purchase of the pipe mills from Tata Steel UK.  They’ve also appointed top steel pipe specialist, James Annal, to head its new pipe and tube division. The positive news was greeted with an array of national and regional coverage – from BBC, ITV and Metro to the Northern Echo.


4. A lifesaving project born at UWC Atlantic College joins the world’s engineering greats   

Famous engineering projects like the Concorde, Alan Turing’s cipher decoder, the Channel Tunnel, London’s Tower Bridge, and the Jaguar E Type are some of the greatest the world has ever seen – now a prestigious award will see a project from Atlantic College take its place next to these icons.

The rigid hull inflatable boat (RIB), developed in the 1960s by Rear-Admiral Desmond Hoare, the founding Principal of UWC Atlantic College, that became the world’s most widely used craft for inshore rescue, has been awarded the Institution of Mechanical Engineers’ Engineering Heritage Award.  We were at the college last Sunday for the presentation.

Initially conceived by the college’s first Principal, Rear-Admiral Desmond Hoare, the early RIB X craft were built and test-driven along the dramatic Bristol Channel coastline by Atlantic College students. The patent for the RIB was created by Rear-Admiral Desmond Hoare who donated it to the RNLI for £1 in 1973, and a copy of the still uncashed cheque hangs in a frame on a wall at the College.


5. Dinosaur & Dragon: Legends of Wales

Did you know that the very first dinosaur footprints made 220 million years ago were discovered in Wales in 1878? Well, now you do! Our animation studio got to show off its skills this week thanks to the premiere of a short film we’ve made for National Museum Wales and Cadw.  Bringing the Visit Wales Year of Legends to life, the film follows a family as they take in the dinosaur and dragon exhibitions taking place across the country at the moment- but with a few unexpected twists. Is there a happy ending? You’ll have to see for yourselves here.

And finally...

We’ve been getting excited about Digital – a two day festival coming to Cardiff in September bringing everything from the Internet of Things, talent, investors, and smart cities, all served with a side of street food – and so have techradar, who listed the event on their Ultimate tech events and show guide 2017.  You can read all the juicy deets on the event here, and register for free here.