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The Week That Was #75... 5 peeks behind the week at Working Word

From East London to outer space and Bear Grylls via chickens and creativity, here’s five peeks behind our week


1. Hatching inspirational business stories with Big Ideas Wales


Do you remember what you were doing when you were 13? Probably deciding which of your friends’ houses you were going to go to on the weekend or thinking up your next excuse for bunking off PE. Well, Callum Griffiths was founding his business, with just two chickens and a coop-full of ambition. Now the managing director of Clydach Farm Group, Callum has a 1500 strong chicken farm and a nutritional pet food company to his name…and he’s still only 18! Callum’s incredible story is one of the many that we have been telling for our client Big Ideas Wales, Welsh Government’s youth entrepreneurship programme. In fact, Callum pinpoints his motivation to start a business from an inspirational talk he heard in school from a Big Ideas Wales Role Model. The tale has gone full circle now as Callum has recently become a Role Model himself, with the aim of helping other young entrepreneurs succeed. We secured coverage for Callum’s business story in the Western Mail, South Wales Echo and Wales Online, to name a few!

2. Community Consultancy for Wales’ first Adventure Resort

You may have seen the story earlier this year about plans to bring a multi-million pound adventure resort to the Afan Valley. This week we’ve been working with the company behind the project, Northern Power House Developments, with a series of community consultations for local residents ahead of the submission of planning for the site. We roped in Peter Moore OBE, the man responsible for bringing Center Parcs to the UK and chair of leisure for Northern Powerhouse, to present his vision for the transformation of the former coal mine, which includes a Bear Grylls survival course and indoor snow slope which team WW is pretty excited about. The development promises to bring over 1,000 jobs and boost economic prosperity for the local area – we can’t wait!

3. Innovation Point goes unbound in East London

We were in London’s trendy (sic) Shoreditch this week alongside Innovation Point as their CEO David Warrender pitched Wales as the best place in the UK to start, grow and invest in a digital business.  The event was unbound, a global showcase that brings together more than 5,000 founders, entrepreneurs, investors, corporate & brand executives and thought leaders, connecting them with sources of innovation from around the world.  See here how David got on. (NB: He nailed it).

4. What’s creatively unique about Cardiff?

Womanby Street from Ernest Studio on Vimeo.

That’s the question our MD Dan was asking from the stage (okay, the front of the room) at the latest Creating Cardiff get-together this week.  Creative Cardiff, the network which connects people working in any creative organisation, business or job in the Cardiff region, brought together some of the city’s key storytellers to try to tackle this task.  The group, which included Western Mail editor Catrin Pascoe, Visit Wales’ Helia Phoenix and Christian Amodeo from I Loves The Diff, came up with a real range of gems which Creative Cardiff will now investigate and crystallise.  Speaking of gems, Dan showed our film partner Ernest’s recent short celebrating the city’s music scene on Womanby Street. Click and rock, people.

5. How do you top ‘astronaut’ on your CV?


A journey from Wales to Canada via the International Space Station may sound like something Elon Musk would do, but how about a former student from St. Donats?  It seems that UWC Atlantic College Class of ‘82 graduate, Julie Payette, wasn’t content just to be one of the first Canadians to go to space- she’s now decided to add Governor General of Canada to her CV.  By order of the Queen, Payette will join Justin Trudeau’s government later this year. At that point she will become the Queen’s representative in Canada, for events, ceremonies and official visits at home and abroad.

We’re not sure how you can top a CV like Julie’s, but she’s probably got a plan.

And finally...

We were whooping and cheering at the end of last week when it was announced that Swansea had been shortlisted for the City of Culture 2021. Huge congratulations to the team at Swansea 2021 for their efforts in showing off what the city has to offer. We’ll be working hard with our client Visit Swansea Bay over the next few months to maximise the many media opportunities for the region that will come from this. Best get to work!