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The Week That Was #74... 5 peeks behind the week at Working Word

From the Welsh housing market and saving steelworkers’ jobs, to an ‘out of this world’ science lesson for Cardiff  pupils, here’s five peeks behind our week.  


1. Telling the story of Wales' housing market with Principality

The year is really flying by, we think you’ll agree. So much so, that this week we issued Principality Building Society’s house price index (HPI) for the second quarter of the year. Established earlier this year as the first HPI dedicated solely to the Welsh market, the HPI showcases trends, prices, sales and growth across Wales’ 22 local authorities.

We shared the story with media and set up broadcast interviews with ITV Wales, Swansea Sound and BBC Radio Cymru, as well as securing coverage with Capital FM, Heart FM, WalesOnline and BBC Wales Online.  In case you haven’t seen them already, check out Q2 results here.

2. Saving steelworks in Hartlepool, Scunthorpe and Australia - all in a week's work for Liberty

Our client Liberty House Group was back dominating the headlines this week as the company announced it had reached an agreement to acquire Tata Steel UK’s LSAW pipe mills in Hartlepool. The announcement is expected to rescue the remaining 140 jobs at the mill, as well as generate further job creation through upskilling the workforce and developing new products. Safe to say it’s been a busy week for Liberty as this was the third major steelworks acquisition agreement it announced in just over a week, following agreements to buy Caparo Merchant Bar at Scunthorpe and the Arrium plants in Australia.

3. Kings Monkton pupils reach for the stars 

It’s been an exciting week for one of Wales’ oldest private schools, our client Kings Monkton. Last week, the school played host to a rare collection of lunar samples and meteorites, collected on NASA’s Apollo missions of the ‘60s and ‘70s. Pupils took part in an interactive experience in the school’s laboratories, where they used geologist lenses to explore the moon rocks and meteorites in more detail. The rocks are available to schools in Wales on free short term loans from the Science and Technology Facilities Council.  Kings Monkton is the only school in Wales to take advantage of the opportunity this year, so we were on the case sharing this story with media, and landing coverage with IE-Today and ­ED-Quarter.

4. Creating the perfect cultural weekend in Swansea Bay for the Sunday Express

We’re big fans of a city break here at Working Word. And while some might like jetting off to enjoy their city break overseas, we’ve been championing the wonders of Swansea Bay and Gower for years now on behalf of our client Visit Swansea Bay. And we’re pretty confident we’ve converted journalist Clair from the Sunday Express S Magazine too, who enjoyed a weekend in Swansea recently soaking up every inch of the rich culture of this city, from the Glynn Vivian art gallery to the Dylan Thomas ‘Love the Words’ exhibition. We arranged Clair’s press trip with Visit Swansea Bay, resulting in her sharing her experiences online and in print.

5. Running for Summer – telling the amazing stories behind Cardiff’s favourite road race

Another year and yet another summer of eating too many holiday treats and neglecting our training schedules for the Cardiff 10k! But that’s not the case for everyone, as the team has been finding out this week. We’ve been speaking with supporters of our client Kidney Wales, who organise the Cardiff 10K, to find out why they are running this year’s race. You can read more about our first case study Hayley Carter, in this week’s Bridgend and Porthcawl Gem. Hayley is dedicating her run to her nine year old niece and kidney patient, Summer.

And finally…

With the football transfer window well and truly open, our managing director Dan has been reminiscing about some of the best and worst marketing campaigns for new club signings on his Linkedin blog - from Roque Mesa’s signing for Swansea City FC (TOP), to Antonio Rüdiger’s Chelsea FC signing (FLOP). Fill your boots football fans!