The Week That Was #64... 5 peeks behind the week at Working Word
From Champions League Final and Cardiff City FC campaign launches, to helping first-time buyers in Swansea as we steel the national headlines – here are the stories that kept Working Word busy this week…
1.Our European guides show Champions League fans why they should Visit Cardiff regardless of the result
As Cardiff natives, we know better than anyone what our beautiful city has to offer. We have been working with Visit Cardiff to ensure that in June, when football fans from across Europe descend to Wales’ capital city for the Champions League Final, they too know that Cardiff is more than a 90-minute city.
Enlisting the help of a few local faces, we created a series of guides that showcases the very best of Cardiff to fans across Europe. As well as translating the guides into the native languages of the football clubs, we filmed videos with each of our Italian, Spanish, German, Catalan and French ‘insiders’ to be utilised across Visit Cardiff’s social media channels.
Since being launched last month, our videos have racked up tens of thousands of views and engagement from fans across the continent and this week WalesOnline reported on their success. This time next week, we’ll know who lines up on the Principality Stadium pitch on the 3rd June. We. Can’t. Wai
2.Securing the futures of 2000 steel workers across England
There is a never a quiet moment at Working Word HQ thanks to our client Liberty House Group and this week was no different.
We were in Yorkshire on Tuesday to ensure that Liberty’s latest acquisition dominated the headlines, as they took control of Tata Speciality Steels business in a deal worth £100million to secure the future of five sites across the North of England and West Midlands.
As well as safeguarding 1,700 existing jobs, Liberty House announced it was investing a multi-million pound investment to expand the business, which is expected to generate an additional 300 jobs. From BBC News to The Times and Sky News to The Engineer; we secured well over 300 pieces of coverage in the space of 48 hours.
3.Kicking off family stand season tickets with Cardiff City FC
If you’re looking to entertain the family in Cardiff then you’d be forgiven for instantly thinking of the likes of Cardiff Castle, National Museum, St Fagan’s or Cardiff Bay. But what if we suggested a football match at Cardiff City FC? We’ve been working with local media and parenting bloggers to showcase a different side to the Bluebirds – the side that has helped the club win Family Club of the Year and Family Excellence Awards from the EFL in recent years for the experience they’ve created.
And if you don’t believe us then take a read of what WalesOnline, Welsh Mummy Blog and We Made This Life blog has to say. If you fancy taking the family for a fun yet affordable day out then a family or group of four (two adults and two juniors) can purchase a Cardiff City Family Stand season ticket for the 2017/18 season for as little as £6 per person per game.
4. Bringing beautifully designed affordable homes to South Wales
For any of you looking to make your first step onto the housing ladder, you’ll know just how difficult it can be finding that dream home within your budget. If Swansea’s on your location list, that ideal home might not be as far away as it first seems.
Our client, luxury property developer Waterstone Homes, has teamed up with POBL Group housing association to bring impeccably designed low-cost housing to the region, helping to make that first step a little bit easier. The award-winning house-builder has included five affordable homes on its popular Howell’s Reach development in the city, all of which have been built to a similar style as the larger higher-end properties on site, while retailing at around a quarter of the cost!
It’ll come as no surprise then that the new homes are proving very popular, featuring in the South Wales Evening Post over the bank holiday weekend as well as securing a top spot on Wales Online’s property pages. Go through the keyhole here.
5. Kidney Wales hit 250 mile mark as they reach north Wales
You may have seen in our previous Week That Was blog that client Kidney Wales has undertaken the pretty mammoth task of walking the entirety of Wales to raise funds for a new wellness centre to care for kidney disease patients across Wales. The charity’s Walk Around Wales campaign, which kicked off two weeks ago, has so far seen 45 pieces of print, online and broadcast coverage and was this week covered by ITV Wales as they recapped Kidney Wales’s latest endeavour to raise vital funds and increase awareness of the one in ten people in Wales affected by Kidney disease. Good luck to the Kidney Wales team as they start their journey home!
In other news..
The Working Word team is filled with dramatic talent- and not just of the am-dram type, there is a former TV actor in our ranks- so our new client is right up our alley. Founded over 30 years ago, Theatr na nÓg (aka Theatre of Eternal Youth) has a strong belief that people of all ages and backgrounds should be able to experience accessible, live theatre of the highest quality. Watch this space for coverage and news about their upcoming production of Eye of the Storm with original songs written by Grammy Award winner Amy Wadge (she’s the talent who wrote ‘Thinking Out Loud’ with Ed Sheeran).
If real-world politics is getting you down, there’s always fiction, where even if the President is a demented misanthrope, at least it’s entertaining. Netflix was right on cue this week with a neat marketing trick- a letter into the inboxes of subscribers direct from House of Cards’ President Underwood himself. We’ll be hooked when it hits screens at the end of the month. No spoilers please.