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The Week That Was #62... 5 peeks behind the week at Working Word

From walking around Wales and new fodder for foodies to Swansea Bay’s best beaches, TED’s ideas worth spreading and two remarkable young women…have a peek at five highlights from our week.

1. An epic adventure around the country begins this week with Kidney Wales

Embarking on a 450 mile trek around Wales is no mean feat, but that's exactly what client Kidney Wales is doing this week after we helped launch their Walk around Wales campaign, where a team led by Chief Executive Roy Thomas is walking the 750km between every dialysis centre in the country to raise funds for a new wellness centre.

 The walkers were waved off from Cardiff Castle on Tuesday by the BBC and ITV Wales teams after we co-ordinated Radio Wales and Radio Cymru interviews earlier in the morning. After fuelling up on pastries and cuppas, they made their journey to visit Llantrisant Renal Unit where they were greeted by S4C’s Heno and a heart-warming performance from the Llantrisant male voice choir. We’ve told the story on TV, radio, print and online. 

Click and scroll to 16 mins to see BBC Wales Today’s brilliant piece on the campaign.  Remember Roy and co- those boots were made for walking!


2. Sharing the stories of the young women who beat the Taliban and the college that made it possible


Nobel Peace Prize

The story of Nobel Peace Prize Malala Yousafzai is known the world over. Since the horrific day in October 2012 that saw Taliban gunmen board a school bus in a failed attempt to assassinate her, Malala has risen to become one of the world’s foremost campaigners for women’s rights.    

What is less known is that Malala was not alone on that school bus, two other young women, Shazia Ramzan and Kainat Riaz, were caught in that cross fire. In the years that have followed, our client UWC Atlantic College in South Wales has been their sanctuary and gateway to a future their friend Malala is campaigning to make a reality for women the world over.

Since the 1960s UWC Atlantic College has stood to make education a force for peace, bringing together students from across globe to live and learn together, with a shared goal to make the world a better place. Like Shazia and Kainat, the majority of those students attend the college thanks to scholarships and bursaries, and many have travel from areas of war and conflict.

Today, after almost four years in Wales, the girls are preparing to embark on the next stage of their journey, a university education. The successes they have achieved here in Wales are inspiring and deserve to be shared with the world, which is why we worked to secure an opportunity for The Daily Telegraph to visit the girls at their castle campus on the coast, to hear how an international education received in Wales has changed their lives and dreams for the future.


You can read that story here.


3. TEDx Cardiff’s ‘ideas worth spreading’ reach the Metro

What have Stephen Hawking, Bill Clinton, Bill Gates, Bono, Julian Assange, James Cameron and Sting got in common? Any joy?  Okay, they’ve all taken to the stage for a TED talk.  TED was founded in 1984 as a non-profit organisation devoted to spreading ideas through a series of short, powerful talks.  Speakers cover a huge range of topics, from science to business via local and global issues.  We’ve been working with the organisers of a Cardiff edition to spread the word about their event, securing a story in today’s Metro, focusing on the man who made Nelson Mandela’s right hand man cry, Mark Leruste.  Tickets for tomorrow’s event at Tramshed were the proverbial hotcakes and a lucky audience will get to hear about everything from slow and low barbecue to the world’s tallest peaks.  If that’s not you, you can still join in via a live stream. Yay for tech.


4. Swan-ning around in Llantwit Major
Food Bloggers Cardiff

Ever since the 12th century Old Swan Inn pub in Llantwit Major had a £40k makeover at the end of last year we have been inviting food journalists and bloggers to visit the market town and enjoy a slap up dinner (Geeky NB- one of the pub’s previous makeovers was thanks to real-life Citizen Kane, the newspaper magnate William Randolph Hearst, who paid for electricity in the town so his nearby home at St. Donat’s Castle was a la mode.) A few weeks ago it was the turn of Cardiff Life magazine who came along to enjoy some delicious dishes (including pork belly, grilled sea bass, rhubarb crumble and much more!), and take in the ambience. Read all about their experience in the latest Cardiff Life magazine.


5. West Country papers show the love for Swansea Bay

Visit Swansea BayWe spend a lot of our time organising media trips to Swansea Bay, Mumbles and Gower on behalf of our client Visit Swansea Bay.  Following a visit by the Bristol Post earlier this year, we were rewarded with a great spread in the paper just ahead of the Easter weekend, bigging up the region’s brilliant beaches, the emerging foodie scene and great array of country pubs. And they must have really enjoyed their trip as the feature was also syndicated into the Bath Chronicle, Western Daily Press and West Country Life magazine! Happy days.  


In other news...


Positioning PR expertise on corporate clangers


Uber PR disasters

In the social media age, it seems the news agenda is never far from a big organisation catching hell for bad practice. Anyone who’s seen the mobile phone footage from a United Airlines flight the past week will know what we mean. Our MD Dan shared some advice and analysis on recent incidents with WalesOnline. Read his take here.


And finally...


We were happy as Hemingway is to be nominated for an Arts & Business Cymru Award for our work with Cardiff Book Festival last week. We’ll try and be better behaved at the do. Promise.