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The Week That Was... 5 peeks behind the week at Working Word

From April Fool’s pranks that backfire to Wales’ Business Power List, we’ve had quite the week at Working Word towers.

1. Celebrating power players with our client portfolio

We’re an agency that thrives on supporting clients from a range of sectors and this week saw the heads of four of our clients from across the steel industry, law sector, tech and personal finance industry included in Wales Business Insider’s Power List. Sanjeev Gupta, chairman of Liberty House, Steve Hughes, the new Group Chief Executive of Principality Building Society, Kevin Crofton, Chair of Compound Semiconductor Applications Catapult, and Chris Nott, Senior Partner at Capital Law, were all inside the top 35 in the list that defines the 50 most influential people in Wales. Good work!

And to top it off, we’ve been jumping for joy this week after finding out that our work with Liberty Steel has been nominated as one of the UK’s best Corporate and Business Communications Campaigns at the CIPR Excellence Awards. Our PR and comms work with Liberty has ranged from announcing the latest steel plant purchases across the UK to building the profile of its chairman Sanjeev with key media interviews. We’re keeping fingers and toes crossed for the awards in June!

2. Sharing words of wisdom with ShareProperty

Finding the perfect partner is a tricky business. You make a huge commitment to spending the majority of your time together, relying on one another to make important decisions, and manoeuvring life’s highs and lows. Did we mention we’re talking about finding a business partner?

ShareProperty, the innovative company that lets anyone become a property investor for as little as £100, is the brainchild of ex-City investment banker David Rees and entrepreneur tech-whiz George Grigg. As part of our work to build their reputation in the UK business community, we scooped an opportunity for George to share his top tips for making a business partnership work on

3. Who looks foolish now? When corporate April Fool pranks backfire

In the era of fake news, it can feel like every day is April Fool’s, but at Working Word HQ we know the 1st April remains an opportunity to put our clients in the spotlight. We secured an opportunity for Capital Law with Wales Online to talk about some of the most epic fails companies have made when trying to fool their employees and customers, landing many of them in legal hot water. You can read all about it here.

4. Launching Canton development W2 to the market

This week property client Loftco launched the second phase of their eagerly anticipated apartments at their prestigious W2 development in Canton, joining recent projects like arts venue Tramshed and The Pumphouse in Barry. We shared their story with Welsh business and property press, resulting in coverage on Wales Online and Business News Wales, as well as Tuesday’s South Wales Echo and Wednesday’s Western Mail. To date sales are extremely buoyant and joint agents Savills and Peter Alan have been busy fielding interest from dozens of potential buyers.

5. Competitions win favour with our tourism clients

More and more of our clients want to create positive engagement with the readers of national magazines. This is where we step up in. This week we had another successful hit for the lovely folk at Mid Wales Tourism with a high profile online and print competition with the glossy Great British Food Magazine. If you fancy your chances in winning a two night stay in Hay-on-Wye, the town of books, why not try the competition for yourselves here.


In other news...

We’re always keen to support the next generation of PR talent at Working Word and this week our operations director Caroline Holmes was invited to judge a crisis communications simulation for PR students at the University of South Wales. The students became the PR team at Carnival Cruise Lines as they replicated the events of 2013 when one of the company’s cruise liners, re-named by the media as the ‘poop cruise’ was stranded at sea for three days leaving passengers in squalid conditions. Caroline was mega impressed with the students’ quick thinking and ability to put their learning into practice to develop press statements, social media content and handle difficult questioning from journalists on what is, in PR terms, a total nightmare. We’ll know where to send Carnival Cruise Lines next time they put their PR out to tender…….


And finally

Digital Tuesday saw us heading down to Tramshed Tech to hear all about the 2017 Tech Nation Report – the most comprehensive analysis of the UK’s digital tech sector – which provided us with some fascinating insights into the exciting state of the tech industry across Britain as a whole and Wales specifically, as well as the chance to mingle with some of the region’s top digital talent.

Tan y tro nesaf, mwynhewch y penwythnos!

Until the next time, have a great weekend!