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The Week That Was... 5 peeks behind the week at Working Word

From wonky fruit to Snapchatting the Six Nations, property investment and the legalities behind a midweek pint over lunch, as ever no week is the same at Working Word. Here are our five highlights…

1) Democratising property investment with ShareProperty

Ever dreamed of becoming a real-estate mogul, with a portfolio of investments across the UK? Well, dream no more. We’ve started working with ShareProperty, the technology-driven approach to property investment that lets you start building an investment portfolio for as little as £100.

The firm was founded by 26-year-old financial-technology entrepreneur George Grigg and ex-City investment banker David Rees and is shaking up the property investment sector, opening it up to more people than ever before.

Our news of ShareProperty completing its first round of crowdfunding for a swish London office is spreading far and wide in local and trade media.


 2) Snapchatting our way through the RBS Six Nations

If you’re avid readers of the Week that Was, you’ll know we created a Snapchat filter for Wales’ blockbuster battle against England in this year’s Six Nations tournament with our client Principality Building Society. In what was a thrilling game against Ireland last Friday, our Snapchat filter marking the occasion racked up over 68,000 views, resulting in over 100,000 views for our filters across the two home games at Principality Stadium. With the ability to design the filter in-house, allowing Principality to put its own brand stamp on it, we’ve found the geo-filter an effective tool to make your mark at large-scale events.

3) Celebrating colleges as stepping-stones to fantastic futures  

It’s sad to say that it’s been a while since most of the Working Word team had to make a decision about which college to attend (some more than others), but we all remember the dilemmas we faced. Becoming a student is a big step – do you want to stay in the same school you’ve attended for years, or embrace a new way of learning, in a new environment, with new people?

One thing we probably didn’t consider is how college could better prepare us for the jump to University level education. Today the experts from Coleg y Cymoedd are here to show students and parents how college can act as a stepping-stone to education’s further stages.  

In this week’s Western Mail Education pages, Coleg y Cymoedd faculty director and head of Sixth – Form, Ian Rees, talked about just that.          


 4) Capital Law discuss the legalities of lunchtime lubrication

If like us you’re rejoicing that spring has finally sprung and it’s actually light when you head off home after a day in the office, you might be starting to dream of weekday pub lunches and beer garden breaks. But before you order that ale, or take your first sip of Sauvignon, you might want to think about how your employer would react. This was a hot topic for client Capital Law when they commented on the legalities of drinking during work hours in an article that has been featured on Wales Online , the Bristol Post  and the Coventry Telegraph .


5) Getting Wonky for Big Ideas Wales 

Get Wonky is a Cardiff-based start-up who make a variety of juices from fruit that is, you guessed it – wonky. Supermarkets and retailers often refuse to sell fruit and vegetables that are even slightly misshapen, and so sadly, it gets thrown away. Maciek and Karina, who head up Get Wonky, are combating this waste by taking the unloved fruit and turning it into delicious and environmentally-friendly juice. They’ve had support in getting their uplifting business started from our client Big Ideas Wales, who seek to inspire entrepreneurship in young people aged 5-25 across Wales. So far, we’ve secured wonky coverage throughout the Welsh and waste management trade press.

In other news...

Working Word has been one of organisations behind Grŵp, the business network for women in Wales, for five years and yesterday some lucky Working Worders took some of our lovely female clients to the annual Afternoon Tea event. We loved listening to Olympic silver medal cyclist Becky James speak about what it takes to be successful in her discipline (as well as eating lots of finger sandwiches and scones). Sure enough, Becky’s commitment to her sport left us all feeling very inspired. Thanks Grŵp!

And finally 

What are there only 172 of in the UK? Any guesses? Okay, it’s Chartered PR practitioners.  While you’ve definitely heard of chartered accountants or engineers, a Chartered PR might be new on you.  Our industry body- the Chartered Institute of Public Relations- is determined to professionalise the UK’s PR sector. Becoming a Chartered practitioner- dubbed a PhD in PR- as our MD Dan did recently, is the ultimate manifestation of that.   In an industry that changes in a blink, our whole team is committed to continuing professional development to ensure we’re ahead of the curve in the ways people communicate and act strategically and ethically in all we do.


Mwynhewch y penwythnos!