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The Week That Was... 5 peeks behind the week at Working Word 

From annual results to app entrepreneurs to apprentice features, here's five peeks behind another busy week here at Working Word.


1) Awakening interest in Doze

Dafydd Jones of Merthyr College isn’t your average 16 year old. The aspiring tech entrepreneur from Tonyrefail is finalising development on his own app, Doze, which will help passengers on the Tube in London avoid missing their stop. Doze taps into existing Wi-Fi hotspots at each Tube station, meaning that once you’ve set your stop, you’ll get a friendly alarm reminder when you pull up to the platform. No more falling asleep and ending up at the end of the line! Dafydd’s receiving help on his entrepreneurial journey from our client Big Ideas Wales, and we’re chuffed to have secured coverage for his great idea in print, online and radio outlets across the UK, including a spot in the BBC live studio.

2) Sharing record-breaking figures for Principality

It was a busy week for client Principality Building Society who announced its annual results, just two weeks after announcing Steve Hughes would become the new CEO in March. We helped share the news that Wales’ largest building society had achieved record lending to homeowners and pre-tax profits of more than £50m, with assets exceeding £8bn for the first time in its history. The results were shared on BBC Wales Today, Radio Cymru and Radio Wales, as well as picking up spreads across news and trade titles. Congratulations Principality on another record-breaking year!

3) New clients with new stories to tell 

Earlier this month we started working with South Wales accountancy firm KTS Owens Thomas and got the ball rolling straight away by scoring media coverage for the launch of its brand new service, KTS Forensics. Details of the forensic accountancy service – which will have one of the largest dedicated forensic support teams in Wales – were shared with media both locally and nationally, securing coverage with the likes of the Western Mail and Accountancy magazine.

4) Showcasing Axiom's commitment to apprentices

Ever since the UK government announced its target of three million apprenticeships by 2020, the topic has been one of the most discussed in business development. This week, we secured a place for Axiom’s managing director David Davies – who himself started off as an apprentice – in a double-page feature on apprentices for Wales Business Insider. Even though David was quoted alongside the likes of SPTS, Renishaw and GE Aviation, it was Axiom who took centre stage with the lead picture and main pull-out quotes.

5) Snapping our way through the Six Nations

You might recall last week we told you about a nifty Snapchat filter we designed with Principality Building Society for the first game of the RBS Six Nations to be held at Principality Stadium. Although Wales couldn’t get the win against England in the end, our filter proved to be popular with punters, with over 700 people using it on their way into the stadium resulting in over 32,000 views in total. Keep your eyes peeled for a Wales v Ireland filter in March.

In other news...

We may have lost the rugby, but the Welsh are on their way to London!

Saturday 18th of February sees The London Welsh Centre open its doors to over 60 Welsh businesses, in the inaugural Welsh Emporium in association with Waterstone Homes. The event celebrates the craft and skills of Welsh companies, with special guest Siân Lloyd officially opening the event. We like to spot the best opportunities for our clients and luxury house builder Waterstone Homes was only too pleased to lend its support to Welsh businesses in the big city, where our team will be representing them tomorrow. Read all about it in Saturday’s Western Mail supplement.

And finally...

Our favourite thing of last year was without a doubt the Welsh football team’s rollercoaster ride to the semi-finals of Euro 2016.  In a time when the public seems divided on a lot of issues, it really felt like the whole of the nation united behind the boys like never before.  But these things don’t just happen- it was only a few years previously that the team was playing in front of half-empty (and that’s being generous) stadiums and getting stuffed all over Europe.  The FAW’s Head of Public Affairs Ian Gwyn Hughes told a packed room at the CIPR AGM just how he and his team had set the goals and objectives which they put into activated with such openness and honesty and authenticity.