The Week That Was #50...5 peeks behind the week at Working Word
From milestone birthdays to powerful documentaries via social media workshops, here's five peeks behind our week in public relations.
1. Celebrating Principality Stadium's first birthday
We love a good birthday bash at Working Word. Cake, balloons, the whole shebang. But for the first-year anniversary of our client Principality Building Society’s ground-breaking partnership with the Welsh Rugby Union, we swapped party games for media relations, nifty social infographics and video.
After an action packed first year as the newly named Principality Stadium, we put together an infographic design telling the story of the first 365 days at the home of Welsh rugby. From the 70,000 Swarovski crystals on Beyonce’s leotard to the 980 tickets given away to lucky PBS Members, and not to mention the 21 Welsh tries scored at the home ground, it’s been a successful first year that’s benefited communities and businesses all over the country.
Of course, not missing any media opportunity, we shared the success story with Welsh media, picking up coverage including a lengthy piece by WalesOnline featuring Principality’s graphics in its own bespoke video to mark the occasion.
Congrats on an exciting first year Principality and the WRU…here’s to the next!
2. Hillsborough: Y Hunllef Hir / The Long Nightmare
We were very proud this week to work with production company Rondo Media on their documentary ‘Yr Hunllef Hir’ (‘The Long Nightmare’), which aired on S4C on Tuesday evening. The film focussed on Liverpool fans who’d travelled from North Wales to Hillsborough for the fateful FA Cup Semi-Final in April 1989, sharing the stories of survivors, interviewing families of fans who passed away and sharing testament from players Ian Rush and John Barnes alongside Professor Phil Scraton. Our team worked with the Chief Sports Writer at The Independent, securing two stories on the programme which you can read here and here. The film is available for the next 27 days on BBC iPlayer with English subtitles here. It’s a powerful, moving and essential experience.
3. Sharing social media expertise with Stop Smoking Wales
We know our hashtags from our memes here at Working Word and this week we were tasked with sharing some of our expertise with client Stop Smoking Wales.
Our team is packed with digital natives and having run multiple integrated campaigns for the public health body since Stoptober in 2015, it’s safe to say we know a thing or two about how social media can strategically target and compel smokers to start their quit journey. We passed on our knowledge to local stop smoking advisors at a training workshop in Public Health Wales’ Capital Quarter offices. Covering everything from current social trends to expanding onto new platforms, and everything in-between, our workshop went down a treat, and you can get a sneak peek behind the scenes on our Instagram.
We love nothing more than helping organisations maximise their online potential, so if you’d like some help with your social media, get in touch.
4. Schooling the education industry on better recruitment practices
We all know that job applications can be tedious and time consuming at the best of times with countless questions and pages upon pages of forms to fill out. And for teachers, the story is no different … so much so that they are actually putting them off from applying for posts.
This was the recent finding from our client and one of the UK’s leading education recruiters Eteach, with our team issuing research showing that 40% of teachers say no to a potential role just because of a laborious application process. You can read Eteach’s latest report here or check out the coverage on the Recruiter website.
5. Investing in the future of Welsh construction
Last week our client Coleg y Cymoedd was at the top of the news agenda after sending its budding science learners on a trip of a lifetime to the renowned CERN research centre in Switzerland as part of their practical education.
And, this week, we helped the college into the headlines again thanks to further investments it's made into its facilities and the quality of courses it provides. A brand new £1.4m Construction Centre of Excellence is currently underway in Ystrad Mynach, which will provide learners with the very best in construction classes.
In other news - Toast, Tea and Trump: Rise and Shine with CIPR Cymru
Some of the political buffs on our team took in an excellent early morning analysis of the US election at CIPR Cymru’s first Rise and Shine event of 2017. Rhodri ab Owen of Positif Politics looked at the reasons behind Donald Trump’s election success and the PR fallout of his victory. Whatever you think of the man, his candidacy and presidency will be one of the most examined case studies in PR and branding over the coming years, and Rhodri’s on-the-ground insights into his victory were a fine way to start an exciting year of CIPR Cymru events.
Last year, our operations director Caroline and managing director Dan were named as part of a list of young business and professionals in Wales Online’s 35 under 35, repeating their success in being part of the inaugural list in 2015. On Thursday, those recognised on the list attended an event led by Wales Online’s editor-in-chief Paul Rowland, chatting about how the platform can be used to tell stories of the country’s rising stars. While that might sound like a Busman’s Holiday, the chance to network with some of Wales’ brightest business folks was too good to miss. Congratulations to everyone that made the list!