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From rugby heroes to business stars, here’s five peeks behind our week…


1. Iceland v Iceland: putting Capital Law in the heart of the national media name storm  

If we said ‘Iceland’, what’s the first thing you see in your mind’s eye? The thunderclap, Aron Gunnarsson’s lovely beard and Bjork? Or Kerry Katona, frozen lobster thermidor and mum going somewhere?

Ever since the Nordic nation’s football team performed heroics in Euro 2016 (sorry not sorry England), an intellectual property battle has brewed between the country and frozen food supermarket over the rights to the name.

We’ve put Capital Law’s point of view right in the thick of the debate, securing comment everywhere from the Independent's 'i' to Retail Gazette. Check out their views here.



2. Helping Principality spring a Big-gar surprise

It’s not every day an international rugby star turns up at your door holding VIP tickets to Wales v South Africa. But that’s exactly what happened when Principality Building Society gave one of its members the shock of her life. When lucky Laura Fear won the tickets, along with a range of other benefits, in a Member Rewards prize draw, Principality arranged for Dan Biggar to surprise her by hand-delivering them to her door. 

Of course, we caught the whole thing on camera and shared the news of Laura’s prize with local media. Fingers crossed for a win tomorrow!


3. Leading industry debate with The Times

The UK manufacturing industry is faced with a nationwide shortage of skilled engineers, which it vitally needs to stay competitive.

The Times examined this crucial topic on Tuesday, and we’re proud to have secured our client Axiom Manufacturing Services the opportunity to lead the conversation.

In this article Axiom’s Managing Director, David Davies, outlines his expert understanding of industry’s skill shortage and what must be done to resolve it. You can read it for yourself here.


4. Broadcasting international student perspectives on the issues faced in the Middle East

The conflicts and political instabilities facing the Middle East are well documented by the media. Images from the ongoing refugee crisis and intense international political debates continue to divide public opinion and create intense feelings of both empathy and fear. It’s all too easy to forget that the realities of those conflicts, and the plight of those fleeing them, are not just occurring outside our borders and on our TV screens. These issues are faced by many who have sought safety and compassion here in Wales.

For the international students of our client UWC Atlantic College these issues are very real – they are the stories of their classmates, their families and indeed their own personal experiences.

This week saw the residential international college on the south Wales coast host its Middle East and North Africa Conference. It was our privilege to bring the ITV news team to meet these students to share their stories and learn how they are working to inspire and create peace in the world.


5. Shining a spotlight on Wales’ blooming Bransons

Marking the culmination of Global Entrepreneurship Week, Big Ideas Wales hosted a weekend of entrepreneurial events. Business-minded youngsters gathered at Cardiff City Stadium and Margam Discovery Centre to undertake workshops and meet with established entrepreneurs to guide them on their journey. The young entrepreneurs were able to expand their knowledge and equip themselves with some essential skills needed to get business-ready. 

Both events were deemed a huge success and were attended by a number of print and broadcast media including ITV Wales, BBC Radio Cymru and Made in Cardiff.

In the same week, the annual competition to discover Wales’ pint sized entrepreneurs kicked off in style at The Royal Mint Experience in Llantrisant. Enterprise Troopers brings together five to 11 year olds from across the country, with teams running their own enterprises, selling merchandise and services of their choosing in their schools and local communities.

Four super-heroes were on hand to represent each of the key attributes of entrepreneurship – Attitude, Creativity, Relationships and Organisation. They took to the stage alongside pupils from Penygawsi Primary School and Ysgol Penalltau to launch 2017’s competition. We took S4C Heno and Newyddion along for the ride, scooping coverage of the launch event on Wednesday evening’s shows.



In other news...

We’ve been supporting the Caerphilly Business Forum Awards from the word go this year – that means everything from calling for submissions and raising awareness among the local business community right through to covering the awards themselves and sharing the winner’s stories with media.

The Awards ceremony took place last Friday night, and we shared the category winners live from CBF’s social media accounts, while keeping local media in the loop and securing coverage in some local titles.


And finally…

Bullying is everyone’s business – that’s the message from Welsh Government as we helped launch its anti-bullying campaign.  We’ve been talking to young people and adults about how to spot when someone might be being bullied, educating people on the tell-tale signs to look out for, and signposting the support services on offer across Wales to help victims of bullying.

From letter to editors from the Child’s Commissioner for Wales, to informative thought leadership features authored by a Welsh teacher, our media relations campaign will run for the next 12 months so keep an eye out for further anti-bullying news.