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From using savvy social to speak to world famous basketball players, to managing Twitter walls at economy breakfast events in the Welsh capital via some rather special national coverage, here are five peeks behind the last five days at Working Word. 


1) Securing a spot for the ‘lonely request stop’ as one of the Guardian’s most epic train journeys

Hailed as one of the top 10 train journeys in the world, this week we secured national coverage with Guardian Travel online for our client Mid Wales Tourism, for the Dovey Junction to Pwllheli train journey. Dovey Junction, the ‘lonely request stop’, is the starting point for the Cambrian coast line ‘clinging to the shore of Cardigan Bay’, with the Guardian describing the 2.5 hour journey as ‘one of the most scenic in Wales’. Trust us, you’ll want to see what all the fuss is about too.

2) A capital breakfast at Principality Stadium

It was former Prime Minister Harold Macmillan who said that what he feared most was ‘Events, dear boy, events'- anyone in the world of business in 2016 could be forgiven for agreeing with him.  Fortunately, Principality’s annual Capital Economics Breakfast at the Principality Stadium on Wednesday morning helped analyse the landscape for business leaders.  Hosted by the economic correspondent Sarah Dickins (you might have seen her on your TV), speakers including Principality’s Group Chief Executive Graeme Yorston, Principality Commercial’s Peter Hughes and Ed Stansfield from Capital Economics left the 200 guests with a cautiously optimistic message.  We were on hand to curate the Twitter conversation via a giant wall, with guests firing their burning questions at the panel through a hashtag.

3) Assisting NBA star with a visit to Swansea Bay

When Canadian basketball player Steve Nash, two-time winner of NBA's most valuable player and one of Time Magazine’s top 100 most influential people in the world, tells BBC he has a ‘soft spot for his Welsh heritage’, in particular Swansea where his mother grew up, we needed no better reason to invite him to the area. Working out a quick creative plan with our client Visit Swansea Bay, we designed an infographic we hope has enough star potential to catch Steve’s eye. Giving him a rundown of Swansea’s ‘All Stars’ from Mumbles to Rhossili and more, Visit Swansea Bay shared the infographic on its social channels, targeting key tourism boards in Phoenix, where Steve enjoyed most sporting success, and beyond. Let’s get Steve to Swansea!

4) Delving into the world of connectivity with Axiom

Axiom Manufacturing Services is an award-winning contract electronics manufacturers (CEM) based in Newbridge – and we work to position them as the thought-leaders they are within the industry. This week we secured and helped pen a 1200 word double page feature in New Electronics magazine discussing the technical ins and outs of the manufacturing state-of-the-art communications systems.

Technologies such as 4G and the Internet of Things have the potential to bring us unbridled convenience, but only if manufacturers can guarantee quality, and cut out issues such as interference. If you want to read how leading CEMs like Axiom are ensuring this, check out the online story here.


5) Announcing a new acquisition for Gupta's grand plan

Determined to prove the UK steel industry can become competitive once again, our client Sanjeev Gupta took a step forward in turning his vision for a fully integrated, end-to-end steel business into reality this week. The British industrialist announced, through Wyelands Holdings Limited, that he had finalised the terms of the purchase of Tungsten Bank PLC, which is to be renamed Wyelands Bank PLC. Eager to promote the development of a deposit-taking institution, Sanjeev hopes the bank will become an industry-friendly source of finance to oil the wheels of British engineering and manufacturing, thereby stimulating growth and job creation.

In other news...

It's been all hands on deck this week managing PR for the 20th anniversary Wales Quality Awards. Spending more than three decades helping organisations from all sectors in Wales become more competitive and sustainable, last night the awards chose Elfed High School in Flintshire and Balmoral Tanks of Llantristant as the overall Wales Quality Awards winners. The official entry process is now open for the 2017 Wales Quality Awards. More information can be found at:


And finally

As politicians and economists debate how best to grow the Welsh economy in a post-Brexit era, this weekend a new generation of young would-be Welsh entrepreneurs will come together at the culmination of Global Entrepreneurship Week to hone their business acumen at a number of events hosted by our client, Big Ideas Wales, and its partner organisations. Across three major events, taking place in Cardiff (Friday 18 November), Margam (Friday 18 – Sunday 20 November) and Llantrisant (Monday 21 November), youngsters aged six - 24 will experience unique opportunities to learn about entrepreneurship, and be guided on making their start-up dreams a reality.

We’ll be sure to tell you more about what we got up to at all three events next week!


Mwynhewch y penwythnos!