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From Brexit to bitcoins, here’s five peeks behind our week…


1.Driving all things Digital…

We had an amazing two days at Digital 2016 this week, and were lucky enough to celebrate all things tech at the beautiful Celtic Manor Resort in Newport where around 2000 delegates listened, learned and did business at one of the UKs leading technology events.

Coverage was secured across the media landscape, including BBC, S4C and Made in Cardiff and we even encouraged Wales’s first billionaire Sir Terry Matthews (above) to try out a 3D printed golf club made at the Fab Lab in Cardiff!

Our client was also bowled over with our social media work – thousands of social media posts were made over the course of the event and thanks to our dedicated social team #digital2016 ended up being the number one and two trending topics on Twitter in Cardiff on Monday and Tuesday! #nailedit


2. Fighting fires with TDI…

 Fighting fires is part of the game when you work in PR, but we’ll admit that our client Taylor Dowding Innovation has got us beat.

The international technology press are celebrating the North Wales-based electronics experts for developing the future of lifesaving firefighting technology – a wearable thermal imaging camera, which allows rescuers to enter smoke-filled burning buildings to locate and save victims.

There’s not a lot of danger in our line of work, but we’re proud to tell the stories of our clients who make the world a little safer.


3. Should I stay or should I go..? 

On Wednesday evening our client Capital Law hosted a Brexit debate at their Cardiff offices and it was a lively affair! Chaired by Capital Law partner, leading commercial lawyer and German national, Marlies Hoecherl, an exclusive panel of ‘Brexit’ and ‘Bremain’ advocates took the stage for an informed and impassioned debate on the pros and cons of remaining in, or leaving the EU, and the effect that a Brexit might have.

Debating on behalf of Brexit lobbyists was Neil Hamilton, leader of UKIP in the Welsh Assembly and Professor Kent Matthews, Professor of Banking and Finance at Cardiff University. Facing them was former BBC Wales Controller and Chairman of Wales Stronger in Europe, Geraint Talfan Davies and Kevin Gardiner, Managing Director & Global Investment Strategist at Rothschild, who argued on behalf of remain advocates.

What followed was a verbal volley of argument and counter argument, that was both informative and entertaining in equal measure. Working Word were there to hear both sides lobbying their opinions, as well as managing media attending the event, which had attracted great interest in the local business community, helped along by a large feature in Tuesday’s Western Mail trailing the event.


4. Bottoms up…!

Last weekend the UK celebrated World Gin Day and our client Park Plaza Cardiff really know their way around this delicious tipple. We pitched in their Hendrick’s Afternoon Tea – a delightful afternoon tea served with an elderflower cocktail in a vintage teapot with cup and saucer – to leading lifestyle magazine Stylist and they loved it so much it was included in their ‘51 ways to celebrate World Gin Day’ round up. We’ll cheers to that!

5. It’s never too late… 

Quitting smoking isn’t the easiest thing to do. Quitting after you’ve smoked for 45 years might even seem impossible! Yet that’s exactly what Geoffrey Evans from Aberystwyth has recently did with the help of our client Stop Smoking Wales. It’s great to be able to tell stories through local media of those who get a new lease of health with support from Wales’ free smoking cessation service.


And in other news… 


The new look South Wales Echo is finally out, and it looks like a treat!

Its new format brings all news together at the front of the newspaper, whilst all features are placed at the back, making it an easier “more common sense” read for the news lover.

The Echo launched it’s #IAMCARDIFF! campaign highlighting what a brilliant place Wales’s Capital city is, and what truly brilliant people live in it. With the Cardiff 10k, plus the Champions League Final on its way to the Principality Stadium next year, we don’t think the echo could have picked a better time to celebrate our city…


And finally….

“In an Olympic year, it’s difficult to think of a better client to work with than the organisation responsible for developing and promoting sport and physical activity in Wales. We’ll be working with Sport Wales throughout the summer to inspire and encourage people to get active during and following the Olympics and Paralympics in Rio. Bring on the summer of sport!”

Working Word is a PR, digital and brand agency based in Cardiff and London, telling transformative stories for clients all across the UK.