From reaping the rewards to trying out lobster claws, here’s five peeks behind our week…
1. Getting our claws in to Burger and Lobster’s new menu…
On the cards this week, we have been supporting international restaurant chain Burger & Lobster with the launch of their new menu at the Cardiff branch. Adding even more luxe lobster treats and juicy burger choices to their menu, (as well as some unbelievable side dishes. As blogger Gourmet Gorro said: ‘Lobster Mac n Cheese is the kind of dish I’d happily mainline into one of my veins’). Burger & Lobster has seen hundreds of local movers, munchers, shakers and snackers through the door this week to try out some of these new delights. It’s safe to say the new menu has been a hit, creating a buzz with local media and bloggers in the run up to the big launch day tomorrow and trending on Twitter. We got a chance to sample the new menu on Wednesday and it was a big thumbs up from us…it’s a hard job, we know!
2. We’ve got a brilliant new client – Gower College Swansea!
We’ve had some exciting news at Working Word HQ this week as we have been asked by one of Wales’ biggest further education colleges, Gower College Swansea, to work with them on their summer recruitment campaign. We’ve got some awesome ideas for a creative campaign to capture the attention of potential students and can’t wait to get started!
3. Celebrating the success of Wales’ most deaf friendly organisations
We’ve been celebrating the annual Excellence Awards with our client Action on Hearing Loss following a glittering Gala Event last week. The charity’s awards aim to recognise organisations that go above and beyond to make their services accessible to the one in six people in Wales who are deaf or hard of hearing. Organisations including Western Power Distribution and Bridgend County Council were presented with Excellence Awards for ensuring their services are deaf friendly to both customers and employees. Congratulations to all the winners!
4. Principality share their expert advice to national media
This week, our client Principality Building Society received coverage in leading national women’s lifestyle magazine Yours, with their top personal finance tips. As the new Personal Savings Allowance came in to force this tax year, Principality’s experts have been sharing their knowledge on the topic, ensuring everyone is clued up and getting the best deal for their savings. Just in time for pay day!
5. A big week for Waterstone Homes…
Following the opening of Waterstone Homes’ second show home in Dinas Powys, we secured this great piece of coverage on Wales Online showcasing its gorgeous new rooms and offering readers expert tips on how creating luxurious interior design in their own homes.
The piece remained one of the top property stories over the weekend and also made an appearance in the South Wales Echo’s property pages.
Then again, when you take a look at just how beautiful this property is, it’s not hard to see why!
And in other news…
Our Tim’s pub map for a time before smartphones goes viral
Who can remember what is was like to organise meeting your mates in the time before texts, WhatsApp or instant messaging? Our creative director Tim Haughton was digging around in the attic on the weekend and found a pub map of Cardiff he’d started in 1988 and updated every year until 1996. Tim and his pals used the numbered guide in order to find each other throughout the night. Our Dan Tyte shared a picture on Twitter and before long it was trending with everyone from BBC Radio 1 DJ Huw Stephens to local MP Jo Stevens getting involved. And when something nostalgic goes viral in Wales, what happens next? WalesOnline get involved. They interview Tim for a piece online and in the South Wales Echo, which will have all of you 90s Cardiff drinkers all weepy-eyed for a snakebite and black in the Orange Kipper…
Have a blast this bank holiday weekend everyone!
Working Word is a PR, digital and brand agency based in Cardiff and London, telling transformative stories for clients all across the UK.