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From social media to shortlists, here’s five peeks behind our week…


1. Say hello to our new client, Waterstone Homes!

We’re super thrilled to be working with luxury family house builder Waterstone Homes. Waterstone has chosen Working Word to make sure the house buying folk of Wales know all about their amazing properties in gorgeous locations from Pontcanna to Tenby. The Bridgend-based house builder is a member of the Jehu family of companies which prides itself on being a family owned business that’s been building quality homes for over 80 years. Major house envy in the office this week #propertygoals.


2. Honouring Wales’ top game designers with BAFTA Cymru

This week we have been working with our client BAFTA Cymru to announce the nominations for the newly-titled 2016 British Academy Cymru Games Award.

After receiving a record number of entries for 2016, there were loads of interesting nominations for each category; Doctor Who Game, Teletubies and Toots Race to name a few! We arranged for BAFTA’s director, Hannah Raybould to be interviewed across a number of media outlets including: Radio Cymru, Heno, Radio Cardiff and Buzz to talk about why the games industry is having such a huge impact on the Welsh economy.

The shortlisted nominations will gather at an event held at the Tramshed as part of the fifth Wales Games Development Show on 18 June, where the winner for each category will be announced. Good luck to all!

Anyone looking to purchase a ticket for the ceremony should click here.

See all of the nominations here.


3. Meeting Britain’s biggest business lobby

It’s fair to say our client Axiom Manufacturing Services hosted a pretty high-profile visit at its Newbridge facility on Wednesday. The Confederation of British Industry (CBI) is the voice of around 190,000 businesses in the UK, and its Director-General, Carolyn Fairbairn, visited the contract electronics manufacturer as part of a tour examining sustained growth and quality apprenticeship programmes in Welsh businesses.

Director of CBI Cymru, Emma Watkins, was also on hand for a tour of the factory from M.D. David Davies and former apprentice Alex Lewis. 



4. Double page spread for the Digital Dozen, Wales’ top techies


Last week we revealed Digital 2016’s Digital Dozen, and the hype is still going strong. The 12 companies have been chosen as some of the best digital talent Wales has to offer, and all have trailblazing products and services that make them stand out from the crowd. This week saw all twelve feature in a double-page spread that we bagged in the Western Mail as well as regional titles celebrating the companies flying the flag for their local area.

Want to see the Digital Dozen in the flesh and find out what makes their tech tick? Representatives from the 12 companies will be at Digital 2016 in June, along with an impressive line-up of speakers. Tickets are free – but limited! Click here to reserve a spot while there are still some left.


5. Telling the stories of Welsh teachers who’ve flown the nest

Ahead of Wales’ biggest teacher careers fair, Eteach Live, we’ve been working with our client Eteach to highlight the stories of three Welsh teachers that have made the decision to leave Wales and establish careers over the border or overseas. Their stories were featured in this week’s education supplement in the Western Mail encouraging fellow teachers to attend this weekend’s event to learn about the career opportunities on offer outside of Wales.


In other news

If you have automatic updates switched on on your mobile, you may have noticed that one of your apps underwent a bit of a face-lift earlier this week. Social media giant Instagram’s classic vintage camera icon has been replaced by a simple, flat design, backed by a gradient colour scheme. The inside of the app has changed too; gone are the blue toolbars, in favour of an almost entirely white design. Instagram – which surpassed Twitter to become the world’s second biggest social network last year – explained the move on their blog, saying that “the simpler design puts more focus on your photos and videos without changing how you navigate the app.”

While the new icon and in-app layout may take some getting used to, there’s no doubt in our minds that it looks a lot cleaner, and more in keeping with modern web design trends.


And finally…
Some good news to end on this week; Executive Director Caroline Holmes has returned to the fold from maternity leave, after what was no doubt a wonderful eight months bringing up baby Maggie. Great to have you back, Caz!

Working Word is a PR, digital and brand agency based in Cardiff and London, telling transformative stories for clients all across the UK.