Working Word is a PR, digital and brand agency based in Cardiff and London, telling transformative stories for clients all across the UK.
From tourism to trade press, weddings to Welsh tech, here’s five peeks behind our week…
1. Digital Dozen 2016: the top twelve new tech companies in Wales
The wait is over for tech start-ups from across Wales, as this was the week we announced the finalists of 2016’s Digital Dozen. We’ve shone a light on a really diverse mix of companies that are making an impact on the UK’s economy through ground-breaking uses of technology and all things digital. From social media intelligence that’s been used to save lives (yes, really!) to incredible advances in fintech and medtech (that’s financial technology and medical technology to you and I!) All 12 companies will be invited to attend June’s Digital 2016 event where a number of them will take to the stage along with our impressive line-up of speakers. Want to nab a space? The free tickets are flying out fast, so be quick and click here.
2. Celebrating the diamond anniversary of the UK’s first Area of Outstanding Natural Beauty
2016 marks a big anniversary for our client Visit Swansea Bay; their beloved Gower is celebrating its 60th anniversary as the UK’s first ever Area of Outstanding Natural Beauty (AONB). Alongside Visit Swansea Bay we worked with Country Walking Magazine to celebrate this special event, resulting in an eight-page feature on this stunning destination. Just flicking through some of the gorgeous photography in this month’s edition, you’ll understand why Gower has been described as the “daddy” of all AONB’s – and the first of its kind to be awarded the title. From dream-like beaches, coastline walking paths with picturesque views, and top tips for a pub pit stop, this feature is the ultimate guide to glorious Gower.
3. Snapping up a monthly trade press column for client Orbis
Autism touches the lives of around 700,000 people in the UK, yet the condition is still widely misunderstood and often misrepresented in pop culture. Our client, Orbis Group, are specialists in caring for and educating young people and adults with autism – but their work goes even further than that.
We’ve arranged for Orbis’ director of education, Lucy Pottinger to become a regular columnist over at Autism Intelligence where she’s putting her expert knowledge to good use and raising awareness of what life is like for people with autism spectrum condition (ASC). She kicked off her role as columnist with a myth-busting listicle all about the misconceptions around the condition.
4. Promoting Wales’ high-flying, high-tech manufacturers
Statistically, flying is the safest from of transportation, and one of the biggest reasons for this is the intense level of quality and testing that goes into aerospace technology.
This week, we’ve been celebrating the achievements of one of the UK’s leading manufacturers of aerospace electronics (and our client), Axiom Manufacturing Services, who have just secured the coveted Nadcap accreditation.
The Nadcap is the gold standard for quality and safety when it comes to aerospace technology, so you can feel safe the next time you fly off for your holidays. Unfortunately, it has nothing to do with the quality of the inflight meal you’ll receive, sorry about that.
5. Eteach Live: Wales’ biggest careers event for teachers
Hundreds of education professionals will head for Principality Stadium next Saturday for the UK’s largest teacher careers fair, Eteach Live. Behind the event is our client Eteach, the UK’s leading education recruitment providers who work with hundreds of schools across the UK as well as thousands of teachers. The Eteach Live event will offer attendees the chance to learn about teaching opportunities around the globe including the Middle East and Asia. We got coverage for the event in top trade title Recruitment Buzz, which you can read here.
In other news
At the end of the day, it looks like the future of news is digital. Trinity Mirror’s The New Day, the UK’s first new print newspaper since the i launched in 2010, ran its final issue today after two months and only fifty issues. It had launched with a £5m TV advertising campaign, and was treated with a great deal of curiosity by media types like us, but – seemingly – widespread disinterest by the general public. After promising advertisers that the title would reach a circulation of 200,000, figures almost immediately settled at around the 30,000 mark, no doubt creating a massive headache for the paper’s sales department.
When the first edition came out, we commented that it was a bold move to open a new title in the current media landscape on our blog. With newspaper sales dwindling, and sites like WalesOnline, MailOnline, and the Independentseeing web traffic going through the roof, it’s little surprise that a new print title has struggled to compete. Make no mistake, newspapers are here to stay for a while yet. But after the New Day experiment, it’s difficult to see how new titles can break into this declining market.
Some happy news to end the week… our very own Executive Director Dan Tyte is now a married man! Following a wonderful ceremony at City Hall, and an appropriately Beatles-filled reception (needless to say there were some sore heads among the Working Word folk on Sunday morning!), Dan and Bec jetted off to New York where they’re currently living it up man and wife. We hope you’ll join us in wishing the newlyweds a great honeymoon, and a happy life together. To Dan and Bec!