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We encouraged people to give up the smokes, helped promote the newly renamed Principality Stadium, and got the word out about the next generation of young entrepreneurs. It’s been a busy week at Working Word. Take a look below to see what we got up to…

1. Celeb stunt scavenger hunt gets Principality Stadium trending

The RBS Six Nations is a hot topic for discussion at Working Word HQ, and last Saturday Welsh and Scottish rugby fans got to see their teams go toe-to-toe in the newly renamed Principality Stadium. To kick off Principality’s ten-year partnership with the WRU, we worked with the building society to create the Principality Stadium Challenge, which enlisted five celebrity-led teams to go on a scavenger hunt-style challenge in different regions across Wales.

Weather goddess Sian Lloyd, athletics warrior Jamie Baulch, opera king Wynne Evans, rugby hero Rupert Moon and TV hunk Matt Johnson, each led their own team, responding to real-time social media challenges to score a try, perform a rock concert or start a Mexican wave and more- all things that (will) happen at Principality Stadium.  With the celeb support, social started to buzz in no time, and the new name of the stadium trended on Twitter. Winner.



2. Getting that Friday Feeling? If it’s good enough for Michelin…

You’re almost there. T-minus six hours till the weekend. You may be thinking about heading to the pub later, and why not make it a good’un? Our client The Pilot, based in Penarth, has retained its place in the 2016 Michelin Eating Out in Pubs Guide for the third year running – the only pub from Cardiff and the Vale to earn a spot this year. And it features alongside some other tasty taverns in WalesOnline’s list of 19 pubs across Wales which made the list.  We’ve got that Friday feeling!

The Pilot offers great views over Cardiff. Can you spot Principality Stadium in the distance?


3. Building buzz for Wales’ go-to tech event

We made a splash in the press by announcing the return of one of Wales’ biggest tech events, Digital 2016 as the annual Tech Nation report revealed some insights into Wales’ digital landscape. Last year’s event saw the creator of Tomb Raider and Games Workshop, Ian Livingstone, share his story from the stage (check out the interview we secured for him in cultural arbiter Vice here) and this year’s programme is being worked on behind the scenes.

To help get the word out about the event (at Celtic Manor on the 6th and 7th June) we’re calling on everyone from developers, entrepreneurs, tech businesses, geeks, gamers, coders, hackers, and anyone who is a part of the digital economy to start telling us what they’d like to see at the event.

We’ve also been busy creating a buzz on social media, leading a conversation with Welsh tech influencers about the businesses they think are leading the way in Wales.

Last year’s ‘Digital Dozen’


4. Encouraging young entrepreneurs…

By the time he was in high school, Lord Sugar was earning more from small entrepreneurial projects than his father did working full time! It’s exactly this kind of spirit that the Welsh Government is trying to instill in primary school children with its latest Enterprise Troopers campaign – a competition across schools in Wales to develop their own savvy business ideas of the future. In the past week, we’ve been providing media support to the first legs of the competition in Llandudno and Narberth, ahead of next month’s national final at the Dr Who Experience in Cardiff.




5. Smoke-free smooches for Valentine’s Day

On Saturday we got into the Valentine’s spirit by organising a promotion for Stop Smoking Wales (SSW) at Friars Walk shopping centre in Newport. In just two hours, dozens of shoppers took pictures in branded heart cut-outs, tweets about the stunt gained thousands of impressions, and SSW got as many appointment sign-ups as they normally get in a full day of promotional activity. Here’s a short film, but if you want to check out the full selection of snaps, search for #SealedWithAKiss on Twitter or Facebook.



And in other news…

Our executive director Dan Tyte* was invited into the hallowed halls of BBC Wales on Tuesday, to share his insight on social media influencers to around 40 of the Marketing, Communications and Audiences team.  He got so excited he couldn’t help but send a Snapchat.


*Dan’s more influential than on Twitter than Robbie Savage if you believe WalesOnline