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From horse selfies to Olympians, football finance to the steel industry, welcome to the first of our peeks behind the PR world at Working Word.

1. Showing Cardiff’s shoppers that winners DO quit for Stop Smoking Wales

Most Friday lunchtimes we’re eating avocado on toast and sipping Gin (half-true), but last Friday we found ourselves doing push-ups on a rainy Cardiff street.  I know, right?

We enlisted the help of Olympian Christian Malcolm and transformed him into the character of ‘Coach Quit’ for Stop Smoking Wales. We orchestrated a fitness flash-mob on the Hayes with Christian motivating passers-by to get active and quit smoking. The stunt not only raised a few eyebrows on the day, but resulted in over 11,000 Twitter impressions and TV coverage on Made In Cardiff TV and ITV Wales.

2. Putting a client’s legal expertise at the heart of the horse selfie row

Who knew a horse selfie row would be one of the week’s biggest stories? If you’ve been asleep or abroad, the gist is this:  a father and son took a picture of themselves with a smiley horse, and entered the photo into a competition run by Thomson Holidays. They won a £2,000 holiday, which the horse’s owner took issue with and tried to claim a cut of the winnings for herself. According to our client – intellectual property lawyer and partner at Capital Law Wayne Beynon – the horse’s owner didn’t have a leg (or hoof) to stand on.  We secured his expert view in stories in Guardian, Mail Online, Wales Online- and even in publications in Belgium and the Big Apple. After the media storm, Thomson decided that the photogenic father and son would be getting their prize after all. All’s well that ends well, eh?

Home page news on WalesOnline

Our story even Trumped Trump. Get used to it, Donald


3. Getting the word out about Capital Law’s Litigation funding and Cardiff City FC debt settlement

It was a big and busy week at Capital Law. They announced the launch of the UK’s first litigation fund owned by a law firm; cutting out the need for middle-men when a case needs to be fought on a no-win no-fee basis. They were also involved in an out of court debt settlement between Cardiff City FC’s current and past owners, that saw the football club become debt free.  Phew.

We ensured that Capital Law’s big news was front and centre in the media throughout the week.

The litigation funding story ended up in the Western Mail, The Times Legal Newsletter, and various law trade titles. The news of Cardiff City’s out of court settlement made the headlines on the back pages of the Western Mail and South Wales Echo, as well as appearing on BBC TV, radio and online.


4. Putting the steel back into British industry

The steel industry has been high on the recent news agenda following the devastating announcements that steelwork plants are set to close across the country but our client, Liberty Steel Newport, has continued to buck the trend as they dominate the headlines for all the right reasons.

This week, we announced the Gupta family’s latest strategic investment which has seen them commit to an eight-figure investment over time in the development of tidal lagoon power plant in the UK and India, with the BBC, Independent and Financial Times all covering the story.

5. Education, Education, Education

Education is a big part of what we do. And as our client Coleg y Cymoedd serve more than 20,000 students from Caerphilly, Rhondda Cynon Taf and surrounding areas, there’s never a quiet week! This one was no different with Principal Judith Evans discussing the lessons learnt from Wales’ education transformation agenda, based on her 27 years’ experience as an educator! She knows her stuff.

What’s more, our client, the UK’s biggest education recruitment specialists, Eteach, is still making waves two weeks after our Golden Hello story first took the media- Daily Telegraph, Independent, Mail Online, BBC and LBC, namely- by storm.  Since then, a number of stories have hit the news about the incentives offered to recruit  in certain industries, from nurses being offered bonus packages to relocate to GP’s being offered Golden Hellos worth up to £20,000 to move to practices in struggling regions.


And in other news…

We’ve spent the rest of the week obsessing over internet conspiracy theories for Netflix binge-fest Making A Murderer. Did Stephen Avery do it? Either way, we’re big time crushing on his dreamboat lawyers, unlikely heart-throbs Dean and Jerry.