Homeless World Cup

To launch the 2019 Homeless World Cup, we created a promo - presented by tournament chair Michael Sheen - which celebrates the role of the football pitch in bringing people together.  The film has been shown on national TV news and chat shows, as well as being viewed, shared and commented on tens of thousands of times.


More than 500 players representing over 50 countries will travel to Cardiff to play in the week-long festival of football, which takes place from July 27 - August 3rd. With homelessness at its worst point in decades in the city, across Wales and the UK, the tournament is working to create a legacy which has a real impact on people’s lives long after the final whistle is blown. 

Built by Export - Welsh Government

To encourage and inspire businesses in Wales to start their export journey, we created a short promo filmed in Dubai to show how the city has a number of exported goods from Wales. As part of the export campaign for Welsh Government, we also created a series of short films featuring businesses throughout Wales giving insights about the benefits of exporting.

Staying healthy when helping during the coronavirus crisis

We’re living in uncertain times which can leave many of us feeling lost and a bit helpless. So we’ve been working on a campaign with Welsh Government to share simple but important messages about ‘doing the little things’ (as once said by Wales’ patron saint, David) to make a difference to our own and others’ lives as we navigate through the coronavirus crisis.

From helping vulnerable people with errands to simply giving someone a call to say hello, we produced this film over a weekend to respond quickly to the ever-changing situation, giving people advice on how they can look after each other at this time.

Out & About - Dwr Cymru Welsh Water

Keeping the water flowing to our taps has never been more important than it is now. That’s why you’ll see Dwr Cymru Welsh Water workers out and about including on your TV screens in an advert we produced about the essential work they’re still carrying out.


The advert was shown on S4C and ITV Wales, which included a prime time spot during Coronation Street, which was estimated to be viewed by 10.7% of all adults in Wales.

A Presence in Every Community - Church in Wales

“Here’s the church, here’s the steeple, look inside, and see the people.” Remember the rhyme from your childhood? Well, to mark the centenary year for The Church in Wales, we created a modern take on the words to provide the narrative for a special film celebrating the occasion. We travelled across the country to film in a whole host of beautiful churches, showcasing the role that the Church plays in local communities across Wales.


Stay tuned for the end shot, the result of lighting up St. Tysilio on Church Island on the Menai Strait in dark of night.

St David’s Day Feast

For St David’s Day we worked with Food & Drink Wales to create the ultimate foodie feast using the best Welsh produce as a real celebration of the day.


We shot the video of a St David’s Day feast giving people ‘foodspiration’ for what to serve on the day, from a classic leek & potato soup with Caerphilly Cheese, to a showstopper centrepiece of Welsh lamb.

Partners in Grime - Dwr Cymru Welsh Water

This light-hearted video told the story of ‘partners in grime’, Mike and Neil. The pair have worked together as sewage operatives for Welsh Water for more than forty years, and even grew up on the same street. We saw human interest potential in the lovable duo's chemistry, believing it would appeal to The One Show audience. The show’s producers loved the video, and Mike and Neil’s segment was aired to a 3.5m strong audience, with a peak of 3.6m - a 19.5% share of the total TV audience.  The story secured coverage in national newspapers, with Daily Express, Daily Mail and Mail on Sunday dubbing the pair 'Britain's Best Friends' and using our film online.

Reasons to Export with Business Wales

We’ve been working with Business Wales for over a year to promote the benefits of exporting to Welsh SMEs. And with some of our best Welsh exports heading out to Japan to compete in the Rugby World Cup we decided to use this hook to highlight the importance of exports to the Welsh economy. We worked with former Welsh rugby international Shane Williams (who famously played out the last few years of his career in Japan) to create a film that was used across Business Wales’ digital channels, as well as in an extensive advertising campaign, in the build-up and throughout the tournament.

As Shane says: “Yushutsu wo surukotode kokusaiboueki ni oite kyousouryoku ga takamarimasu” (“exporting makes you competitive on the international stage”)

European Elections TV Advert - Plaid Cymru

Communities of people literally falling to pieces. A train going round in circles before derailing. Political automatons fighting each other to the death. It can only mean one thing: our latest TV advert for Plaid Cymru giving their take on Brexit and why people should vote for them in the European Elections.  You might have seen it on BBC, ITV or S4C or causing debate on social media. 

Rhys Ifans- Dydd Miwsig Cymru

We organised a chat with Hollywood actor Rhys Ifans for Dydd Miwsig Cymru 2018, where he talked about a number of his favourite Welsh language tracks. Previously a member of Super Furry Animals and vocalist for The Peth, Rhys gave us an insight into the Welsh music that was a soundtrack to his younger years in a film we shot on-stage at The Old Vic theatre in London. 

The Coastal Way – Visit Wales

For the second in our series of Wales Way videos, we followed The Coastal Way from its picturesque inception point in Aberdaron to its epic conclusion in St Davids. At the centre of the film was Cai Morgan, a Welsh photographer and vlogger, who invited us along to some of his favourite spots, the best places to get that ‘gram’, and even a few hidden gems that are secreted well away from the beaten track. 

100 years of The Church in Wales

To tell the story of the Church in Wales - as part of its centenary celebrations - we sent Church historian Reverend Dr Trystan Owain Hughes back in time to when it all began in 1920.


The video takes you through the history and work that has been done over the last 100 years, through World War Two, to one of Wales darkest days the Aberfan disaster.

What's your favourite goal? - Homeless World Cup

A goal. We all have a favourite. Remember exactly where we were when it hit the net, who we were with, how we felt.


At the Homeless World Cup, a goal can change a person's life forever.


What's your favourite goal? Michael Sheen shares his.

The Church of Wales - The Passion

With church buildings closed because of COVID-19, our team worked with the Church in Wales to rethink how people could celebrate the most important of Christian festivals.


We beamed an Easter Service from Brecon Cathedral with the Archbishop of Wales into the homes of churchgoers through a live stream, meaning an Easter like no other didn’t pass without Mass.


We also collaborated with members of the Llandaff diocese, to tell the story of The Passion in a modern way using an extract from “The Street Bible”. Described as a "dangerously real retelling of Scripture" Rob Lacey’s book paraphrases parts of The Bible is an distinctive, urban style inspired by his performances of the text. 

Bathtub Inventor - Dŵr Cymru Welsh Water

Innovation is part of everyday life at Dŵr Cymru Welsh Water. With their unique not for profit operating model in the water industry in England and Wales – where all gains go to customers – they are already innovative. This short film celebrates one of their most innovative employees who gets his best ideas in the bath.

Scrum Home - Principality

To promote Principality’s sponsorship of the WRU Youth Rugby League we devised a social media video series called Scrum Home. This played on the Society’s brand purpose of helping people prosper in their home and sees us visit a different youth league club each month, finding out what the players love about rugby and why the club is like a home from home to them. The video is shared on Principality’s Twitter and Facebook channels and receives regular shares from Wales’ rugby community.

Miwsig Discovery- Dydd Miwsig Cymru

Dydd Miwsig Cymru aims to encourage people across Wales and the world to engage more with Welsh language music, and the Welsh language in general. We asked members of the public to listen to Welsh language songs for the first time to get their opinions and prove that Welsh language music isn’t a genre of its own; there’s plenty of different types of music that just so happens to be in Welsh!

Plaid Cymru - Party Political Broadcast

In September last year, Adam Price won a leadership election for Plaid Cymru, defeating the incumbent Leanne Wood and fellow challenger Rhun ap Iorwerth. Working Word was tasked with creating a short film that would show Adam’s rise in politics and lay out his vision for a new Wales. The film was shown on BBC Wales, ITV Wales, and S4C.

Community Housing Cymru

We helped Community Housing Cymru launch their strategy for the next three years, showing how they’ll support and work together with housing associations to tackle the housing crisis in Wales.

Our Squad- Sport Wales

Our campaign endeavoured to increase the participation of women and girls in sport, so we commissioned a video that embodied the ethos of ‘Our Squad’. The soundtrack, International Velvet by Catatonia, provided a distinctly Welsh tone to the video with lyrics such as: “Everyday when I wake up, I thank the Lord I'm Welsh.” Our film featured dozens of everyday women getting a sweat on, broken up by light-hearted moments that ensured we engaged with women and girls who are turned off by intense exercise or sport. The video ran on Twitter, Facebook, Instagram and YouTube, reaching more than 100,000 people and generating more than 50,000 views across social media.

The Grapes of Wales

Back in the long hot summer we spent a day filming for Visit Wales in two of Wales’ finest vineyards, Glyndwr Vineyard in the Vale of Glamorgan and Ancre Hill Estates in Monmouth. We know, we know… it’s a hard life but somebody’s got to do it. The results can be enjoyed in this sunshine infused and vino filled video, which was just published across Visit Wales’ social media channels. Cheers!

National Lottery Lifechangers- Mike Williams, NME

Over the past 25 years, National Lottery has awarded around £101m to over 4,600 good causes in Wrexham and Flintshire. Our campaign is aiming to showcase the stories of extraordinary people whose lives have been changed by the money.  We launched the campaign by sharing the tale of Mike Williams, former editor-in-chief of iconic music magazine NME, visiting old haunts around his hometown of Wrexham and seeing how funding is having a transformative effect on the area.

Year of the Sea visual poem- Visit Wales

We commissioned Ifor ap Glyn, the National Poet of Wales, to write a Welsh language poem Blwyddyn y môr 2018 (The Year of the Sea 2018) in conjunction with Literature Wales to celebrate Wales’ epic shores in the Visit Wales Year of the Sea 2018. Inspired by long days spent on the sand and in the sea, Ifor’s poem and our considered editing invokes a magical world where the two meet, where nature can be experienced and enjoyed, where the time spent with family and friends makes memories that last a lot longer than the summer sun.

We Love Newport- Principality

Every quarter Principality releases its Welsh House Price Index, providing a picture for the housing market across Wales’ 22 local authorities. To amplify this and create cross-channel content, we launched a social media series called ‘We Love…’ which highlights a local authority performing well that quarter. Importantly the videos link back to the Society’s brand purpose – to help people prosper in their homes. So far, we’ve asked the people of Newport, Anglesey and Bridgend what they love about their hometown, with the video receiving hundreds of social shares, picking up local media coverage and even being played at the Newport City Summit.

Trailer – Dydd Miwsig Cymru 2019

Following our work on Dydd Miwsig Cymru 2018, we wanted to build the hype for Dydd Miwsig Cymru 2019. Using footage from our previous efforts, along with a brand new interview with Huw Stephens, we released it to coincide with our press release encouraging people across Wales – and beyond – to take part in 2019.

The home of St David – Visit Wales

Filmed exclusively for St David’s Day 2018, we went in search of the real St David in St Davids. Who was the man? And what did he do? We spoke to locals including Bethan Price, the Mayor of St Davids; Julia Horton Powdrill, owner of Really WildForaging and Rhys Price, Director of Voyages of Discovery.

How to cook Glamorgan sausages with the Avant Garde Vegan – Visit Wales

In the fourth in our series of chef videos for Visit Wales we worked with the Instagram and cookbook star, The Avant Garde Vegan, Gaz Oakley, to create vegan Glamorgan Sausages.

Ghost hunting at the Skirrid Inn – Visit Wales

Ahead of Halloween 2018 we filmed a video with amateur ghost hunter Siân Adler as she went looking for spooky things at The Skirrid Mountain Inn (Wales' oldest inn), where hundreds of criminals were hung in its former life as a court house.

AerFin- Business Wales Growth Week

Business Wales Growth Week was a campaign that aimed to educate businesses across Wales about the practical support on offer by Business Wales to reach that next level of growth. Working Word secured the support of four big Businesses in Wales, namely AerFin, Tinopolis, Bluestone and Toyota, the businesses offered up their facilities and welcomed local businesses in for an exclusive look at how they make their business work and to tell their individual growth stories.


Working Word made sure that not only would the attendees on the day get to have this exclusive insight, but we also created video highlights for each business. In addition we provided a bilingual event facilitator, who also provided the bilingual voice overs. Here’s a behind the scenes look at AerFin, the civil aviation parts distributor.


Dinosaur Babies- National Museum Wales

Our digital campaign to promote National Museum Cardiff’s family-friendly ‘Dinosaur Babies’ exhibition won a CIPR PRide award for Best Social Media campaign in Wales in 2017. We told the story of a dinosaur on the loose causing havoc around Cardiff through daily video news reports posted on the Museum’s Twitter & Facebook channels which accompanied a digital prehistoric style newspaper ‘The Daily Draco’. The campaign contributed towards record visitor figures in July and August 2017 for National Museum Cardiff, exceeding targets by 23%.

Kizuna- National Museum Wales

In summer 2018, National Museum Cardiff held one of the UK’s biggest ever Japanese exhibitions, Kizuna. Our brief was to design and deliver a digital campaign to promote the exhibition throughout the summer. To launch it, our in-house video team created a striking visual promo that transformed Cardiff's most recognisable areas – such as Bute Park and Cardiff Castle - into a landscape of red and white, reflecting the Japanese flag. The video was shared on the Museum’s Facebook and Twitter channels generating nearly 500,000 impressions between the two networks.

The Real Tiger Bay – Visit Wales

To celebrate the launch of Tiger Bay the Musical at the Wales Millennium Centre we shot a video with Cardiff Bay historian Neil Sinclair discussing the rise and decline of what was once the world’s busiest port.

How to cook the perfect Welsh cake – Visit Wales

In the third in our series of chef videos for Visit Wales we went to Abergavenny market to make a special film about Welsh cakes with Kathryn Gunter, owner of The Market Bakery. The video was made to coincide with St David’s Day 2018 and has since gone on to be Visit Wales’ most viewed video of all time.

AerFin- Wythnos Twf Busnes Cymru

Nod wythnos Twf Busnes Cymru yw addysgu busnesau ledled Cymru am y gefnogaeth ymarferol mae Busnes Cymru yn cynnig, er mwyn i’r Busnesau gyrraedd y lefel nesaf o gynnydd. Roedd cwmnïau blaenllaw o bob rhan o Gymru yn rhan o’r wythnos - AerFin, Tinopolis, Toyota a Bluestone - yn agor eu drysau i ddangos i fusnesau sut i wireddu breuddwydion a thyfu'n gyflym.


Wnaethom ni hefyd greu fideo llawn uchafbwyntiau, yn ogystal â chreu’r fideo, ein Cyfarwyddwr Cyfrif wnaeth ddarparu'r llais ar gyfer y fideo a hefyd chynnal y digwyddiadau yn ddwyieithog. Dyma fideo, sydd yn dangos beth sydd yn digwydd tu ôl i'r llenni yn AerFin, y dosbarthwr a phrydlesiwr rhannau ar gyfer awyrennau sifil.

We Love Bridgend- Principality

Every quarter Principality releases its Welsh House Price Index, providing a picture for the housing market across Wales’ 22 local authorities. To amplify this and create cross-channel content, we launched a social media series called ‘We Love…’ which highlights a local authority performing well that quarter. Importantly the videos link back to the Society’s brand purpose – to help people prosper in their homes. So far, we’ve asked the people of Newport, Anglesey and Bridgend what they love about their hometown, with the video receiving hundreds of social shares, picking up local media coverage and even being played at the Newport City Summit. Here’s our Bridgend video.