Showcasing the beauty of Swansea Bay, Mumbles & Gower by leveraging the audiences of national travel journalists, bloggers and vloggers
Working Word has been working with the tourism team for City and County of Swansea, Visit Swansea Bay, on both PR and digital for its past five campaigns. Supporting its wider marketing activity through engaging social media ideas and creative PR tactics, we have built a robust and reactive press office for the team which results in high quality coverage and engaging conversations both on and offline.
Using hooks like the Dylan Thomas centenary, Swansea City Football Club’s promotion to the Premier League and Visit Wales’ Year of Adventure, Working Word has created playful and engaging campaigns which promote Swansea Bay, Mumbles and Gower as a top class destination, somewhere for a range of audiences to visit and enjoy a range of activities across the whole of the region.
The campaigns delivered to-date have been successful in raising the region’s profile with the media and, more specifically, with audiences who previously had limited knowledge of the area.