Working with Treads to get their PR, marketing and social strategy off on the right foot
Our brief was to deliver a PR and social media influencer campaign that would raise awareness of the Treads brand and its products among parents across the UK:
As part of our PR campaign with Treads, we were tasked with spreading the word about the indestructible school shoes brand, which was founded by single father Simon Locke after he grew tired of constantly having to replace his children’s school shoes due to them falling apart after just a short period of time. We put together a press release outlining the story of the brand and its position as a business - producing high-quality school shoes that combat the ongoing struggle parents face of having to replace school shoes multiple times a year.
We secured coverage in Welsh national and business titles including the Western Mail and Welsh Business News, increasing awareness of the brand and outlining the inspiring story behind it.
To increase engagement with Treads’ target audience, we researched and identified key parenting bloggers and influencers across the UK, offering them the opportunity to put Treads shoes to the test. We sent 21 key family influencers a pair of Treads for their children to wear to school, and for them to review later with their honest thoughts on how well the shoes held up.
Along with their blog reviews, influencers created social content about Treads across Facebook, Twitter and Instagram, with all reviews very positive and commending of the quality of the shoes. To further engage the influencers’ followers and raise awareness of Treads amongst them, we also worked with bloggers to host giveaways of Treads products on their blogs, offering the public a chance to win a pair of the shoes. The giveaways received over 10K entries from parents across the UK. Social media content produced by influencers generated more interaction with the brand’s social platforms, including increasing website clicks by over 170 and impressions by over 800 on Instagram.