Summary

Industry leaders and celebs supporting youngsters getting into STEM

Objectives
  • Highlighting the awards as a key UK event of the year, showcasing the top talent of youngsters with a passion for STEM (Science, Technology, Engineering, and Maths).
  • Positioning TeenTech as the leading authority in helping to support young people into technology
  • Profiling the innovative ideas and the students behind them as well as key TeenTech spokespeople, including former BBC Tomorrow’s World presenter Maggie Philbin
Results
  • A three-page thought leadership feature from Maggie Philbin secured in Education Business magazine the week before the event
  • A prime-time broadcast interview with ITV News featuring Maggie Philbin and youngsters from the event
  • Key sectoral hits in EdTech, Computer Weekly, SecEd, and Independent Education Today
  • Regional hits telling the stories of local schools in titles like the Hampshire Chronicle, and Morpeth Herald
More than 11.6 million opportunities to see
An interview on ITV 1 Evening News aired to 3.5 million viewers
Twitter support from celebrities including Professor Brian Cox, Dr Christian Jessen, Sky’s Gemma Morris, BBC’s Rory Cellan-Jones, Kate Bevan, and Fran Scott.
Worked with one universally loved astronomer Professor Brian Cox
How we did it?

TeenTech was founded by former BBC Tomorrow’s World presenter Maggie Philbin

to get young people excited about careers in STEM subjects and signpost them towards dynamic and rewarding careers in field of science, technology, engineering and maths.  Their annual awards recognise amazing ideas from young people that make life ‘better, simpler or easier’.

We worked with organisers to review each of the finalists’ entries in order to tease out the most unusual and interesting inventions to build a news story around – everything from a cancer-detecting bra, to a biodegradable fishing net, to Bluetooth speakers made entirely from obsolete books and vinyl records.

We created our media story around the awards day at the UK’s home of science, the Royal Society, ensuring the event was on the radar of all national and broadcast media, invited key technology, education and national press to attend, and fed stories and designs through to press live on the day.

In a bid to capitalise on the news of the event winners, we ensured a quick turnaround of winners’ stories to send to regional media in each school’s local area.