Summary

Showcasing the success stories from A-level results day at Coleg y Cymoedd, highlighting the achievements of its learners and the educators whose support made them possible.

Objectives

Coleg y Cymoedd wanted to shine a spotlight on the outstanding performance of its dedicated A-level centre by inviting the media to join them on results day 2019 to meet learners as they received their grades, on a day that saw the centre exceed its targets.

To do this, we outlined the following objectives:

  • Secure attendance of local and national broadcasters at the centre on the day.
  • Secure hyperlocal, regional and national coverage of A-level results day at the college.
  • Gain media recognition for the educational support the college provides learners.
  • Promote the college to prospective learners and their parents in the area, highlighting the many higher education options and the pastoral support provided to all learners.
  • Support overall number of enquiries and applications to the college for September 2019.
Results
  • Five broadcasters- BBC Radio Wales, BBC Wales Today, ITV Wales, GTFM and Heart Radio- joined for the entire day.
  • Broadcast coverage ran from 8am, including Heart Radio’s hourly news bulletin and ITV and BBC Wales’ 6pm and 10pm news. ITV also utilised footage from the day for its weekly news recap programming.
  • In addition to TV and radio coverage, we secured online and print coverage in titles such as Wales Online, Western Mail, BBC News and Wales 24/7.
  • Thanks to the professional media photography arranged for the day, the College achieved national recognition with Telegraph’s website which featured a Coleg y Cymoedd’s learner celebrating outstanding results.
  • The college credited A-level publicity as key to the marked boost in new enquiries and registrations.
9
pieces of broadcast coverage
13
pieces of print/online coverage
142,031,612
total opportunities to see
How we did it?

A-level results day is one of the most important days in the academic calendar. This was especially true for Coleg y Cymoedd as 2019 marked the first year since the college assumed 100% control of its dedicated Sixth Form Centre.

Naturally, the college wanted to showcase the outstanding successes it knew it could expect from its A-level learners. Crucially, Coleg y Cymoedd wanted to acknowledge the dedication and pastoral commitment of the educators who help make those successes possible. It was our job to tell those stories.

Much like the learners themselves, our work began well in advance of results day as we worked with the college to identify learners who could help us, and the media, share the excitement of the day.  

In the months prior to the results day, we invited our regional and national media contacts to join us at Coleg y Cymoedd and set to work creating interviews and filming packages that would put the college at the centre of Wales’ A-level coverage.

As the big day loomed, we arranged an opportunity with Wales Online for Coleg y Cymoedd’s Principal, Karen Phillips, to share some sage advice for learners as they prepare for their next step. That piece also secured a double page feature in the Western Mail just days before the results were in.

Results day started early at Coleg y Cymoedd, as journalists and crews from Wales, ITV Wales, Heart Radio, GTFM and S4C arrived at the crack of dawn to start their coverage on campus with us. What followed was a day of hourly bulletins and interviews with happy learners, proud tutors and even the Minister for Education, Kirsty Williams, who joined us for pictures and an interview or five.