Daniel Tyte
Managing Director

Dan’s the man behind Working Word’s strategic direction, leading our team of super talented PR professionals from the front.  A born storyteller and social media specialist, he loves a big idea, is cool in a crisis and really cares about making change in organisations through creative and compelling communications.


Dan's one of only 172 Chartered PR practitioners in the whole of the UK.  He's worked in PR since B.F. (Before Facebook), advising clients in fields as eclectic as professional sports, tourism, pop music, heritage, health, alcoholic drinks, third sector, arts, education, professional services and government information.


As a journalist he wrote for men’s, literary and music magazines.  As an author, he’s written Amazon best-selling Lord Sugar-approved social media books and his debut novel, Half Plus Seven, was published by Parthian Books in 2014, leading to performances at Hay and Edinburgh Festivals.  On a rare day off, Dan can be found on football terraces, in proper pubs and throwing shapes at indie discos.

Caroline Holmes
Operations Director

A total chatterbox and ultimate nosey parker, Caroline was born to work in PR. With more than a decade in the industry under her belt, she has devised, managed and delivered of creative communications programmes for some of the UK's best-known brands from Specsavers to Barratt Homes.


As operations director and co-owner of the business, Caroline is responsible for all things people-related as well as providing a cool head, awesome organisational skills and a ridiculous commitment to processes to keep the business running like clockwork.


Caroline is a co-founder of Fiftyone3, a networking organisation specifically designed for young professionals and chair of the Welsh business women’s network Grŵp. When she’s not in the office, Caroline is usually found chasing her two young kids round soft play.

Eoghan Mortell
Associate Director

Eoghan founded Working Word in 1999 and has been involved in planning and delivering scores of campaigns and programmes for high-quality clients in all kinds of sectors ever since.


Today, Eoghan remains an associate director of the company, working with Caroline and Daniel to keep the agency at the forefront of professional communications by ensuring consistent quality, creativity and innovation in all that we do.


He supports the team in achieving award-winning results for clients and likes nothing more than being hands-on in delivering our services. As a former journalist, Eoghan has a passion for news and an even bigger passion for getting clients into the news…for all the right reasons of course.

Lydia Jones
Account Director

Thriving on challenges and being very goal-oriented, Lydia oversees a real range of campaigns for clients including BAFTA Cymru, Waterstone Homes, Boundary Commission for Wales and Sport Wales. As a first language Welsh speaker Lydia can step in as spokesperson in the media, regularly appearing on BBC and S4C for clients.


Over the past decade, she’s worked for clients like Llangollen Eisteddfod, theatr na nÓg, S4C and Only Men Aloud. In the ‘events world’ Lydia managed conferences, award ceremonies, experiential stunts and tours across Wales, and she has health & safety and risk assessment qualifications.


Creativity comes naturally to Lydia having previously starred in Welsh soap opera Pobol y Cwm as well as voicing many cartoons and adverts.  Friends and family, health and fitness, cooking and socialising, cinema and theatre going, her cat Mwg and her actor/writer husband are what keeps Lydia ticking out of work.

Kara Williams
Account Director

Kara works across a myriad of sectors including industrial, manufacturing, law, hospitality, tourism and third sector. She is skilled at crafting creative and inspirational copy for clients and conceiving innovative branding and campaign themes. Something of a perfectionist Kara believes success lies in the details.


As an ex-journalist Kara is an experienced writer who is able to understand complex subjects quickly and succinctly identify and convey key messages to the target audience. These are invaluable skills for her work in the industrial, manufacturing and legal sectors, where clients include international industrial and metals group Liberty House and Capital Law.


Her ten years of experience as a lifestyle and travel journalist has also been instrumental in her work with leisure and tourism clients. Books, shoes and interiors are Kara’s three main passions in life. If she wasn’t working in PR Kara would be an extremely expensive interior designer.

Sarah Wise
Account Director

Sarah thrives on the variety of agency life, with more than a decade of experience in PR in Wales, covering every sector from education to charity, construction and major consumer brands. She’s been first on the phone to some of the UK’s biggest ever lottery winners, managed their press events from start to finish, worked as an outsourced university press officer and headed up the PR team of a Welsh cancer charity in that time and loves getting to the heart of an organisation’s purpose and values to get the best results from a campaign.


Interviewing and writing comes naturally to Sarah, who can handle a case study with sensitivity, warmth and an eye on newsworthy angle. She has ghost-written pieces for rock stars and royals in the past, but her favourite interviews have been with ordinary people doing incredible things for Welsh charities.


Outside of work, Sarah enjoys adventures with her four-year-old son, escapism in the form of a good book, and planning complex budget holiday itineraries.

Matthew Parr
Senior Account Manager

A naturally inquisitive person, Matt’s a guy that has to know what makes a thing tick. He takes the same approach to identify his client’s key messages and share them with the world.  He loves working with clients in manufacturing, education, finance, digital, electronics and the public sector.


Never afraid to pick up the phone and speak to journalists at the highest level, he has a great track record for securing high-profile national and international coverage.  


Matt’s first month in PR saw him chucked in at the deep end when he was tasked with running an event at the House of Lords and ended up interviewing the then Secretary of State for Business, Sir Vince Cable. It obviously didn’t faze him, six years later Matt can often be found at the House of Lords on behalf of our client, UWC Atlantic College. Outside of work you’ll likely find Matt at a music gig, working on his bike, or playing with Apple’s latest doodad.

Ro Welsh Harding
Account Manager

The office chatterbox, Ro is a born conversationalist and loves picking up the phone to journalists and clients alike and is known for securing regular broadcast coverage even in situations where her stories are particularly ‘difficult to sell’. Brainstorming and coming up with creative concepts are Ro’s bread and butter and she has even been known to wake up in the middle of the night to jot down an idea or two - you can’t predict when inspiration will strike!


Ro loves the variety that comes with working in a bustling PR agency, one day she can be working on a photoshoot at the Senedd organising hordes of school children and the next she can be talking to scientists about the hadron collider – where else could that happen?


Away from Working Word, Ro will most often be found walking/running in Pontcanna Fields with her Cockapoo puppy Ozzy – keep an eye out for our furry Working Worder who has made a few cameos in a number of client videos.

Bethan Jones
Account Manager

Bethan works with clients across a variety of sectors making every day at Working Word completely different from the last. She is currently working with Wales’ largest building society Principality, Coleg y Cymoedd and Visit Swansea Bay – to name a few!


With a particular interest in lifestyle and tourism, Bethan can usually be found organising press trips or chatting about her clients’ latest news or updates with the likes of The Sunday Times, Countryfile Magazine, Grazia and Lonely Planet.


As a Journalism, Media and Cultural Studies graduate, Bethan is passionate about keeping up to date with the latest breaking news and the newest social media app on the market, finding PR opportunities for her clients as a result.


A keen festival-goer, you can often find Bethan dancing away to good music in a field with her friends and family (and maybe a cider in hand too).  

Anthea Crowe
Senior Account Executive

Anthea is passionate about all things PR. With a natural knack for writing, she’s skilled at effortlessly crafting content that media outlets love. She’s a real people person, and combined with her self-proclaimed perfectionism, is valued by clients for her friendly, focused and determined work ethic.


In her previous role, Anthea worked with a range of private sector, healthcare and professional services clients in London on digital marketing and PR campaigns that consistently achieved local, national and trade coverage.


Originally training as a multi-media journalist before turning her hand to PR, the fluent French speaker has a First Class Journalism degree from Cardiff University.


When Anthea is out of the office, she loves nothing more than spending time walking her two Irish setters Merlin and Murray, who made on-screen appearances as Redbeard on BBC’s Sherlock. 

Alisha Arthur
Account Executive

An English Literature graduate with a real love of the written word, the content Alisha creates has appeared online for brands such as Wallis, Dorothy Perkins and Remington.


Highly creative and well known for her organisational prowess, Alisha has helped co-ordinate large scale events, including festival pop ups at Glastonbury, to the Alternative Hair Visionary Awards in London’s iconic Royal Albert Hall.


A red wine lover, yoga junkie and secret geek, Alisha can sometimes be found sifting through historical documents at the Glamorgan Archive.

Tom Reeder
Account Executive

Tom had his first article published when he was just fifteen, reviewing the day he raced his mum’s old sports car around an airfield. And clearly the young Tom was inspired by seeing his name in print as he later upped sticks from his London home and moved to Cardiff to study English Literature, while also trying his hand at music and foodie journalism at the same time. He later went on to study PR and Communications at Master’s level.


Tom is a passionate story teller, blogger and social media fiend. He interned with Working Word during his final year at university, before joining the team as an Account Executive on his graduation. Outside work Tom enjoys cooking, playing drums and pretending to train for the Cardiff Half.

Bethan Jones-Arthur
Account Executive

Shwmae! Valleys native Bethan is a fluent Welsh speaker and Journalism, Media and Cultural Studies graduate.
In past roles, she has utilised her love for writing on projects for the Welsh Government, a Welsh cancer charity, leading recruitment agencies, and many more clients.

A passionate storyteller, Bethan enjoys creating attention grabbing content and connecting with people through social media, as well thinking up original concepts for photoshoots and chattering with journalists. Currently, she works with clients in tourism, arts and culture, education, and the public sector.

In her free time, Bethan is an avid gig goer and loves the theatre. She spends a lot of time in Cardiff's best restaurants and bars doing 'research' for her personal passion project; TASTEWRECK, a food blog. Bethan is currently counting down the days until she can finally adopt a dachshund. 

Tim Haughton
Creative Director

Tim is our design guru and is equally adept at creating through the latest techy software or a set of colouring pencils.  He’s an infographic and animation champion and loves to plan projects through print and social media.  


Tim has worked for many advertising agencies over the last 25 years, and has worked in both film and TV with his work published in Vogue and Campaign. He’s lectured advertising and graphic communication at the University of South Wales. He also thinks he’s a hobbit and has fond memories of directing photo-shoots with both Gandalf and Celeborn (or Sir Ian McKellan and Marton Csokas to the non-Lord of the Rings fans).


His hobbies include playing the drums in his band and watching everyone else play football for his beloved five-a-side team Red Star Blokomotiv. He’s at his happiest drawing pretty pictures and playing 70s progressive rock.

Rebecca Burrows
Finance Manager

Rebecca is a real number cruncher, keeping the finances in check. While the rest of the team excel with words, numbers are Rebecca’s forte, which is good news for us!


Rebecca’s naturally inquisitive nature led to her studying History at university, before qualifying as a chartered accountant and developing her skills in the education sector. She has also worked in the music industry, managing the finances of an independent record label and its artists.


At heart, Rebecca is an adventurer, and has travelled across Europe, America and Australasia.  Rebecca is also kept rather busy by her three teenage children, and enjoys walking the dog, indulging in a good book and cooking feasts fit for royalty.

Andy Green
Brand Story Director

Andy is our champion of Brand Storytelling and added creative whizz-bang. He is passionate about narrative being at the heart of brilliant communications which fuels powerful stories.


A great mememaster - sticky word of mouth that gets passed on - the ‘Blue Monday’ meme commemorating ‘the most depressing day of the year’ (the third Monday in January) is one of his babies.


Andy has written seven books on brand communications which have been translated into 8 languages He also lectures part-time on the Master’s Degree on Global Communications at Cardiff University. He’s pioneering new ways on how we can tackle the Social Capital crisis in our society.

A Swansea University graduate, he ran the students’ union there for a year and was Wales #1 reggae promoter. He has invented a new sport, ‘Sumo Squash’. A real-life ‘Gavin & Stacey’, he is an Ambassador for Barry Island, Barry Town United and still occasionally, his first love, West Ham.