Daniel Tyte
Managing Director

Dan’s the man behind Working Word’s strategic direction, leading our team of super talented PR professionals from the front.  A born storyteller and social media specialist, he loves a big idea, is cool in a crisis and really cares about making change in organisations through creative and compelling communications.

Dan's one of only 172 Chartered PR practitioners in the whole of the UK.  He's worked in PR since B.F. (Before Facebook), advising clients in fields as eclectic as professional sports, tourism, pop music, heritage, health, alcoholic drinks, third sector, arts, education, professional services and government information.

As a journalist he wrote for men’s, literary and music magazines.  As an author, he’s written Amazon best-selling Lord Sugar-approved social media books and his debut novel, Half Plus Seven, was published by Parthian Books in 2014, leading to performances at Hay and Edinburgh Festivals.  On a rare day off, Dan can be found on football terraces, in proper pubs and throwing shapes at indie discos.

Caroline Holmes
Operations Director

A total chatterbox and ultimate nosey parker, Caroline was born to work in PR. With more than a decade in the industry under her belt, she has devised, managed and delivered of creative communications programmes for some of the UK's best-known brands from Specsavers to Barratt Homes.

As operations director and co-owner of the business, Caroline is responsible for all things people-related as well as providing a cool head, awesome organisational skills and a ridiculous commitment to processes to keep the business running like clockwork.

Caroline is a co-founder of Fiftyone3, a networking organisation specifically designed for young professionals and chair of the Welsh business women’s network Grŵp. When she’s not in the office, Caroline is usually found chasing her two young kids round soft play.

Eoghan Mortell
Associate Director

Eoghan founded Working Word in 1999 and has been involved in planning and delivering scores of campaigns and programmes for high-quality clients in all kinds of sectors ever since.

Today, Eoghan remains an associate director of the company, working with Caroline and Daniel to keep the agency at the forefront of professional communications by ensuring consistent quality, creativity and innovation in all that we do.

He supports the team in achieving award-winning results for clients and likes nothing more than being hands-on in delivering our services. As a former journalist, Eoghan has a passion for news and an even bigger passion for getting clients into the news…for all the right reasons of course.

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Lydia Jones
Account Director

Thriving on challenges and being very goal-oriented, Lydia oversees a real range of campaigns for clients including BAFTA Cymru, Waterstone Homes, Boundary Commission for Wales and Sport Wales. As a first language Welsh speaker Lydia can step in as spokesperson in the media, regularly appearing on BBC and S4C for clients.

Over the past decade, she’s worked for clients like Llangollen Eisteddfod, theatr na nÓg, S4C and Only Men Aloud. In the ‘events world’ Lydia managed conferences, award ceremonies, experiential stunts and tours across Wales, and she has health & safety and risk assessment qualifications.

Creativity comes naturally to Lydia having previously starred in Welsh soap opera Pobol y Cwm as well as voicing many cartoons and adverts.  Friends and family, health and fitness, cooking and socialising, cinema and theatre going, her cat Mwg and her actor/writer husband are what keeps Lydia ticking out of work.

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Kara Williams
Account Director

Kara works across a myriad of sectors including industrial, manufacturing, law, hospitality, tourism and third sector. She is skilled at crafting creative and inspirational copy for clients and conceiving innovative branding and campaign themes. Something of a perfectionist Kara believes success lies in the details.

As an ex-journalist Kara is an experienced writer who is able to understand complex subjects quickly and succinctly identify and convey key messages to the target audience. These are invaluable skills for her work in the industrial, manufacturing and legal sectors, where clients include international industrial and metals group Liberty House and Capital Law.

Her ten years of experience as a lifestyle and travel journalist has also been instrumental in her work with leisure and tourism clients.  Books, shoes and interiors are Kara’s three main passions in life. If she wasn’t working in PR Kara would be an extremely expensive interior designer.

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Matthew Parr
Senior Account Manager

A naturally inquisitive person, Matt’s a guy that has to know what makes a thing tick. He takes the same approach to identify his client’s key messages and share them with the world.  He loves working with clients in manufacturing, education, finance, digital, electronics and the public sector.

Never afraid to pick up the phone and speak to journalists at the highest level, he has a great track record for securing high-profile national and international coverage.  

Matt’s first month in PR saw him chucked in at the deep end when he was tasked with running an event at the House of Lords and ended up interviewing the then Secretary of State for Business, Sir Vince Cable. It obviously didn’t faze him, six years later Matt can often be found at the House of Lords on behalf of our client, UWC Atlantic College. Outside of work you’ll likely find Matt at a music gig, working on his bike, or playing with Apple’s latest doodad.

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Jessica Beeken
Senior Account Manager

A natural publicist, Jessica has worked with a diverse range of clients at Working Word and was a key member of the team that propelled Liberty House from a little known commodity trader to a prominent industrial group thanks to a campaign that secured coverage in every national newspaper and broadcast media outlet.

Before her time at Working Word, Jessica enjoyed a three-year stint in London at numerous award-winning agencies including Synergy Sponsorship. The trained journalist has a proven track record of working with leading consumer brands, blue-chip companies and elite sporting talent. However, a personal career highlight was when she coaxed former Mayor of London, Boris Johnson, to mount a horse during a photo call for her client - despite his straight-laced press office team’s vigorous efforts to stop him.

Jessica is an avid sports fan and you’re likely to see her cheering on Chelsea Football Club, Team GB or the England rugby team at weekends.

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Hannah Jones
Account Manager

A natural story-spotter and imaginative writer, Hannah can usually be found thinking up creative new ways to get her clients in the limelight. Her enthusiasm for projects is infectious and she loves getting to the heart of a business, finding out who they want to speak to, what stories they want to tell, and what conversations they should be leading.

Among the team, Hannah is renowned for her love of digital and technology PR. She’s worked for clients like TeenTech (working with everyone’s favourite astrologer Professor Brian Cox at the Royal Society in London), Venturefest, and Innovation Point, and last year drove a campaign for a tech start-up that saw the business secure £500k in a crowdfunding round.

Away from Working Word, you’re most likely to find Hannah devouring a good book, training for a race (she’s a bit of a running junkie) or scouring the shelves in Hobbycraft for her next crafting project.

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Ro Welsh Harding
Account Manager

The office chatterbox, Ro is a born conversationalist and loves picking up the phone to journalists and clients alike and is known for securing regular broadcast coverage even in situations where her stories are particularly ‘difficult to sell’. Brainstorming and coming up with creative concepts are Ro’s bread and butter and she has even been known to wake up in the middle of the night to jot down an idea or two - you can’t predict when inspiration will strike!

Ro loves the variety that comes with working in a bustling PR agency, one day she can be working on a photoshoot at the Senedd organising hordes of school children and the next she can be talking to scientists about the hadron collider – where else could that happen?

Away from Working Word, Ro will most often be found walking/running in Pontcanna Fields with her Cockapoo puppy Ozzy – keep an eye out for our furry Working Worder who has made a few cameos in a number of client videos.

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Holly Jamieson
Senior Account Executive

Passionate for all things events, Holly loves getting stuck into the organising, planning and broadcasting of client campaigns, making sure the client is at the heart of the attention.

Holly is the first to grab hold of an account with an events element, which has seen her working on the annual Cardiff 10K race two years running, the BAFTA Cymru awards, the launch of Liberty Steel Newport and the Boundary Commission for Wales. Holly has a proven track record of securing national coverage working with a number of clients across a range of sectors, and has got her feature pitching down to a T.

With a super organised nature, Holly loves a seamlessly choreographed media planning schedule.  A major foodie, outside the office Holly loves exploring Cardiff’s culinary delights, in particular the summer pop-ups and a good old Sunday Roast. Holly is also partial to rummaging the city’s vintage fairs and antique shops for a bargain.

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Bethan Jones
Senior Account Executive

Bethan works with clients across a variety of sectors making every day at Working Word completely different from the last. She is currently working with Wales’ largest building society Principality, Coleg y Cymoedd and Visit Swansea Bay – to name a few!

With a particular interest in lifestyle and tourism, Bethan can usually be found organising press trips or chatting about her clients’ latest news or updates with the likes of The Sunday Times, Countryfile Magazine, Grazia and Lonely Planet.

As a Journalism, Media and Cultural Studies graduate, Bethan is passionate about keeping up to date with the latest breaking news and the newest social media app on the market, finding PR opportunities for her clients as a result.

A keen festival-goer, you can often find Bethan dancing away to good music in a field with her friends and family (and maybe a cider in hand too).  

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Greg Landon
Account Executive

Greg works with a range of clients across the education, automotive, health, housing, manufacturing and public sectors. A digital native, he has helped develop and implement digital PR strategies for several clients, as well as aiding with creative design work. A politics buff, he continuously seeks to keep up with current affairs and unlock opportunities in the news agenda.

Having grown up around the world, Greg came to university in Cardiff to study journalism, before switching to PR and graduating with Distinction in from an MA in International Public Relations and Global Communications Management at Cardiff University. Greg interned at Working Word throughout his degree, and became a full-time member of the team after graduating.

In his spare time, he loves nothing more than watching 30 men chase an oval ball around a field – particularly when his native South Africa are in action.

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Anthea Crowe
Account Executive

Anthea is passionate about all things PR. With a natural knack for writing, she’s skilled at effortlessly crafting content that media outlets love. She’s a real people person, and combined with her self-proclaimed perfectionism, is valued by clients for her friendly, focused and determined work ethic.

In her previous role, Anthea worked with a range of private sector, healthcare and professional services clients in London on digital marketing and PR campaigns that consistently achieved local, national and trade coverage.

Originally training as a multi-media journalist before turning her hand to PR, the fluent French speaker has a First Class Journalism degree from Cardiff University.

When Anthea is out of the office, she loves nothing more than spending time walking her two Irish setters Merlin and Murray, who made on-screen appearances as Redbeard on BBC’s Sherlock. 

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Tim Haughton
Creative Director

Tim is our design guru and is equally adept at creating through the latest techy software or a set of colouring pencils.  He’s an infographic and animation champion and loves to plan projects through print and social media.  

Tim has worked for many advertising agencies over the last 25 years, and has worked in both film and TV with his work published in Vogue and Campaign. He’s lectured advertising and graphic communication at the University of South Wales. He also thinks he’s a hobbit and has fond memories of directing photo-shoots with both Gandalf and Celeborn (or Sir Ian McKellan and Marton Csokas to the non-Lord of the Rings fans).

His hobbies include playing the drums in his band and watching everyone else play football for his beloved five-a-side team Red Star Blokomotiv. He’s at his happiest drawing pretty pictures and playing 70s progressive rock.

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Andy Green
Brand Story Director

Andy is our champion of Brand Storytelling and added creative whizz-bang. He is passionate about narrative being at the heart of brilliant communications which fuels powerful stories.

A great mememaster - sticky word of mouth that gets passed on - the ‘Blue Monday’ meme commemorating ‘the most depressing day of the year’ (the third Monday in January) is one of his babies.

Andy has written seven books on brand communications which have been translated into 8 languages He also lectures part-time on the Master’s Degree on Global Communications at Cardiff University. He’s pioneering new ways on how we can tackle the Social Capital crisis in our society.

A Swansea University graduate, he ran the students’ union there for a year and was Wales #1 reggae promoter. He has invented a new sport, ‘Sumo Squash’. A real-life ‘Gavin & Stacey’, he is an Ambassador for Barry Island, Barry Town United and still occasionally, his first love, West Ham.

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Ginny Osborne
Financial Controller

A true Working Word stalwart, Ginny has been at the helm of the company’s finances since its inception in 1999, overseeing our accounts and making sure our office runs like a well-oiled machine.

Ginny has worked with some of South Wales’ leading PR agencies and, prior to working in PR, provided financial and secretarial support for a diverse range of clients from economists to engineers, from graphic designers to fashion houses. She originally studied art at the Ruskin School of Drawing and Fine Art in Oxford, and is a former Director of CSP Economic Publications.

Wanderlust is alive and well in Ginny’s heart and away from the office she can usually be found continent-hopping (more often than not, with a glass of red in her hand!) She loves to travel and has been touring the world on and off since her twenties. During her travels she's been a head candy bar girl in a cinema, panned for gold, hitchhiked in Japan and declined an offer to become Perry Mason and Ironside star Raymond Burr's PA when she lived in LA.

Ellie Karystiani
Office Administrator

Originally from Greece, Ellie has lived in Cardiff for the past eight years.  She holds a Bachelor’s degree in Mathematics with a specialisation in Statistics, Probabilities and Operational Research, and a Master’s degree in Logistics and Operations Management.  Ellie is a passionate perfectionist who loves adventure and challenge, making her the ideal person to organise the Working Word office. ‘Tell me that I cannot do something and I will make sure that I will prove you wrong!’

Ellie climbed Mount Kilimanjaro in Africa on behalf of Dreams & Wishes, a charity dedicated to fulfilling the dreams and wishes of seriously ill children and their families.  The secret for summiting Kilimanjaro lies in two words, ‘Pole Pole’ which means ‘slowly slowly’ in Kiswahili. It’s the secret words of success, the secret to arrive at the top and the secret for not exhausting yourself.

A former diamond specialist and maths tutor, Ellie lives for sports and music. Ellie loves running, tennis and weightlifting but she cannot resist to chocolate! She loves socialising and going out for food.

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