Daniel Tyte
Managing Director

Dan’s the man behind Working Word’s strategic direction, leading our team of super talented PR professionals from the front.  A born storyteller and social media specialist, he loves a big idea, is cool in a crisis and really cares about making change in organisations through creative and compelling communications.


Dan's one of only 200 or so Chartered PR practitioners in the whole of the UK.  He's worked in PR since B.F. (Before Facebook), advising clients in fields as eclectic as professional sports, tourism, pop music, heritage, health, alcoholic drinks, third sector, arts, education, professional services and government information.


As a journalist he wrote for men’s, literary and music magazines.  As an author, he’s written Amazon best-selling Lord Sugar-approved social media books and two novels: 2014's Half Plus Seven, 'coming-of-age novel snorting with energy' (Daily Mail) and 2018's The Offline Project, 'an exceptionally funny, well-observed and street-smart book' (The Big Issue). 


And on a rare day off, Dan can be found on football terraces supporting Cardiff City FC. 



Caroline Holmes
Operations Director

A total chatterbox and ultimate nosey parker, Caroline was born to work in PR. With more than a decade in the industry under her belt, she has devised, managed and delivered of creative communications programmes for some of the UK's best-known brands from Specsavers to Barratt Homes.


As operations director and co-owner of the business, Caroline is responsible for all things people-related as well as providing a cool head, awesome organisational skills and a ridiculous commitment to processes to keep the business running like clockwork.


Caroline is a co-founder of Fiftyone3, a networking organisation specifically designed for young professionals and chair of the Welsh business women’s network Grŵp. When she’s not in the office, Caroline is usually found chasing her two young kids round soft play.

James Nee
Head of Creative

Before joining Working Word, James was Managing Director of Ernest – a collective of filmmakers and artists who created innovative and engaging promos for the Ministry of Defence, Macmillan Cancer Support, National Deaf Children's Society, Business Wales, New Wolsey Theatre, and Cardiff Council.


In collaboration with one of their regular clients Dwr Cymru Welsh Water, Ernest created a series of promos, radio adverts, and 360° content (created in partnership with Atticus Digital) for the award winning One Last Breath campaign.


Over the past year, James has worked closely with Working Word to create promos for Visit Wales, Principality, Sport Wales, and National Museum Wales, and joined the team in July 2018 as Head of Creative.


Outside the office, James is one half of Think Nice, whose debut short film Bullshit! was named Short of the Month on Vimeo .

Lydia Jones
Account Director

Thriving on challenges and being very goal-oriented, Lydia oversees a real range of campaigns for clients including BAFTA Cymru, Croeso Cymru, Dydd Miwsig Cymru, Diabetes UK Cymru, Welsh Data Science Graduate Programme, Discover Ceredigion, Waterstone Homes and Sport Wales. Lydia has also worked for clients like Llangollen International Musical Eisteddfod, Coleg Cymraeg Cendlaethol, Prifysgol Bangor University and S4C.


As a passionate first language Welsh speaker Lydia has an innate understanding that simply translating copy doesn’t always work, knowing when to adapt English language copy or choosing to create original Welsh copy for press releases and social media is part and parcel of her everyday work. She can step in as spokesperson for clients on BBC Radio Cymru, Heno, Golwg 360 and S4C’s Newyddion 9 and offer a Welsh language overview for all campaigns.


She’s also managed numerous prestigious events, conferences and tours across Wales, and with a natural love of spread sheets, schedules, health & safety and risk assessments, she’s quite the handy all-rounder.


Creativity comes naturally to Lydia having previously been an actress in a past life which included a regular stint in Welsh soap opera Pobol y Cwm as well as voicing many cartoons and adverts. Which enables Lydia to also lend her voice to campaigns for our clients, such as Business Wales and National Museum Cardiff. Lydia’s two top claims to fame are being interviewed by Zig & Zag and Chris Evans on the Big Breakfast and also getting Grace Jones on stage, on time and on budget.

Kara Williams
Account Director

Kara works across a myriad of sectors including tourism, hospitality and law. She is skilled at crafting creative and inspirational copy for clients and conceiving innovative branding and campaign themes. Something of a perfectionist Kara believes success lies in the details.


As an ex-journalist Kara is an experienced writer who is able to understand complex subjects quickly and succinctly identify and convey key messages to the target audience. These are invaluable skills for her work in legal and business sectors, where clients include Capital Law and Trade & Invest Wales.


Her ten years of experience as a lifestyle and travel journalist has also been instrumental in her work with leisure and tourism clients, including Visit Wales and Visit Swansea Bay.


Passionate about homes and interiors, with a particular weakness for unfortunately expensive scented candles, if she wasn’t working in PR Kara would be an interior designer.

Sarah Wise
Account Director

Sarah thrives on the variety of agency life, with more than a decade of experience in PR in Wales, covering every sector from education to charity, construction and major consumer brands. She’s been first on the phone to some of the UK’s biggest ever lottery winners, managed their press events from start to finish, worked as an outsourced university press officer and headed up the PR team of a Welsh cancer charity in that time and loves getting to the heart of an organisation’s purpose and values to get the best results from a campaign.


Interviewing and writing comes naturally to Sarah, who can handle a case study with sensitivity, warmth and an eye on newsworthy angle. She has ghost-written pieces for rock stars and royals in the past, but her favourite interviews have been with ordinary people doing incredible things for Welsh charities.


Outside of work, Sarah enjoys adventures with her four-year-old son, escapism in the form of a good book, and planning complex budget holiday itineraries.

Matthew Parr
Senior Account Manager

A naturally inquisitive person, Matt’s a guy that has to know what makes a thing tick. He takes the same approach to identify his client’s key messages and share them with the world. He loves working with clients in digital, technology, manufacturing, education, finance, digital and the public sector.


If you don’t know what a compound semiconductor is, or the difference between A levels and the International Baccalaureate, don’t worry, Matt does. He says the trick is to not be afraid to ask what might be a stupid question, we can confirm that he’s definitely not afraid to do that. Happily, this approach lets him great the information that gets the job done. He can also hold his own when talking WordPress to web developers, which comes in handy from time to time.


When he’s not working here, you’ll probably find Matt working on a DIY project at his first home. The quest to find which was actually documented on film as part of the Principality’s First Time Trier campaign.       

Ro Roberts
Account Manager

An all-round chatter, Ro loves nothing more than talking to journalists and clients alike and is known in the office for securing regular broadcast coverage even in situations where her stories are particularly ‘difficult to sell’.


Asides from yakking, Ro loves to brainstorm creative concepts and campaign stunts, and Working Word brainstorms are definitely the place to be on a Monday morning.


The variety of agency life suits Ro to a tee and working with an eclectic mix of clients including charities, heritage bodies, education suppliers, fostering agencies and legal firms is pretty much a dream for Ro.


With her eclectic client list, Ro regularly secures national print, broadcast and online comment opps, piggy-backing breaking news stories and securing coverage which delivers her clients views on the news that matters most.


Ro is proud to be ‘Head of Quizzes’ at Working Word (a role she created for herself!) and takes great pride in creating her annual Christmas Bonanza Quiz which, in her words, is the master of all picture quizzes.


Outside of work, Ro is an avid makeup hoarder, sporadic runner, non-stop reader and dog parent to Ozzy the Cockapoo who is an honorary Working Worder having made a number of cameos in client videos.

Bethan Jones
Account Manager

Bethan works with clients across a variety of sectors making every day at Working Word completely different from the last. She is currently working with Wales’ largest building society Principality, gastropub group Knife & Fork Food and Visit Swansea Bay – to name a few! A highlight in her four years at Working Word to date, Bethan led National Museum Cardiff on its award winning ‘Dino Babies’ social media campaign, which told the story on social of a dinosaur wreaking havoc across the city.


With a particular interest in lifestyle and tourism, Bethan can usually be found organising press trips or chatting about her clients’ latest news or updates with the likes of The Sunday Times, Countryfile Magazine, Grazia and Lonely Planet.


Bethan is passionate about keeping up to date with the latest breaking news and the newest social media app on the market, finding PR opportunities for her clients as a result.


A keen festival-goer, you can often find Bethan dancing away to good music in a field with her friends and family (and maybe a cider in hand too).  

Anthea Crowe
Senior Account Executive

Whether she’s managing press interviews, collating award-winning nominations, running social campaigns or drafting features, Anthea is passionate about all things PR.


Joining Working Word three years ago following a year in PR, Anthea has worked with a range of clients covering a variety of sectors from industry and healthcare to construction and consumer brands including Liberty Steel, Sport Wales, Treads shoes, Waterstone Homes and Oakwood Theme Park.


With a natural knack for writing, she is skilled at effortlessly crafting media-ready content that journalists love and has seen her work consistency published across national, regional and trade platforms. She’s a real people person and has been on the phone to some of the biggest names in journalism, from the Guardian and the FT, to the Wall Street Journal and Bloomberg, as well as managed press events with leading UK broadcasters.  


Originally training as a multi-media journalist before turning her hand to PR, the fluent-French speaker has a First-Class Journalism degree from the UK’s number one journalism school, Cardiff University.


Outside of work, Anthea loves nothing more than spending time walking her two Irish setters Merlin and Murray, who made on-screen appearances as Redbeard on BBC’s Sherlock.

Alisha Arthur
Account Executive

An English Literature graduate with a real love of the written word, culture and arts, Alisha has worked on creative campaigns that include #OurSquad, a bilingual campaign encouraging women to get active on behalf of Sport Wales, and most recently #DyddMiwsigCymru, challenging the nation to dive into the Welsh language music scene and delivering the trending hashtag to more than 3 million people. Alisha’s work for Discover Ceredigion has seen her lead bilingual social media campaigns that brought the county’s ancient history to life via inventive apps, and recruit real people to star in promotional videos and boost tourism in the area.


In her spare time Alisha can be found sifting through historical documents at the Glamorgan Archive. The aim is to bring local heritage to life for the younger generation via a series of highly visual exhibitions. exploring what it meant to be a Cardiffian in 1918. The initiative has involved exciting collaborations with Kids in Museums, The Fusion Programme, and Communities First in Cardiff, to rediscover the stories from during and immediately following the Great War, that helped shape the city we know today!

Tom Reeder
Account Executive

Tom is a passionate story teller, blogger and social media fiend. He joined the Working Word team after graduating with an MA in International Public Relations and Global Communications Management from Cardiff University. 


Tom works with a variety of clients across sectors including education, technology, and tourism.  He is a content creator – whether that be feature writing in multiple voices or producing press releases destined for the papers.  He took his baby steps in the PR world when working on a social media campaign for the 2017 UEFA Champions League Final, before securing national coverage for Wales’ biggest tech festival and getting a local independent school in the Daily Telegraph.


He plays drums in his spare time, and over the years has gigged with a banjo player on a steam train and a jazz band in Disneyland Paris.  There were other nights, too, but we don’t talk about those.

Bethan Jones-Arthur
Account Executive

Shwmae! Valleys native Bethan is a fluent Welsh speaker and Journalism, Media and Cultural Studies graduate. 

A passionate storyteller, Bethan enjoys creating attention grabbing content and connecting with people through social media, as well thinking up original concepts for photoshoots and chattering with journalists. She enjoys working bilingually and currently works with clients such as Visit Wales, Croeso Cymru, Dydd Miwsig Cymru, BAFTA Cymru, and more.

In her free time, Beth is an avid gig goer and loves the theatre. She spends a lot of time in Cardiff's best restaurants and bars doing 'research' for her personal passion project; TASTEWRECK, a food blog. If she's not at a concert or stand up show, Bethan is working on writing her own television series set in a Valleys café. 

Tim Haughton
Creative Director

Tim is our design guru and is equally adept at creating through the latest techy software or a set of colouring pencils.  He’s an infographic and animation champion and loves to plan projects through print and social media.  


Tim has worked for many advertising agencies over the last 25 years, and has worked in both film and TV with his work published in Vogue and Campaign. He’s lectured advertising and graphic communication at the University of South Wales. He also thinks he’s a hobbit and has fond memories of directing photo-shoots with both Gandalf and Celeborn (or Sir Ian McKellan and Marton Csokas to the non-Lord of the Rings fans).


His hobbies include playing the drums in his band and watching everyone else play football for his beloved five-a-side team Red Star Blokomotiv. He’s at his happiest drawing pretty pictures and playing 70s progressive rock.

Rebecca Burrows
Finance Manager

Rebecca is a real number cruncher, keeping the finances in check. While the rest of the team excel with words, numbers are Rebecca’s forte, which is good news for us!


Rebecca’s naturally inquisitive nature led to her studying History at university, before qualifying as a chartered accountant and developing her skills in the education sector. She has also worked in the music industry, managing the finances of an independent record label and its artists.


At heart, Rebecca is an adventurer, and has travelled across Europe, America and Australasia.  Rebecca is also kept rather busy by her three teenage children, and enjoys walking the dog, indulging in a good book and cooking feasts fit for royalty.