Dan’s the man behind Working Word’s strategic direction, leading our team of super talented PR professionals from the front. A born storyteller and social media specialist, he loves a big idea, is cool in a crisis and really cares about making change in organisations through creative and compelling communications.
Dan's one of only 200 or so Chartered PR practitioners in the whole of the UK. He's worked in PR since B.F. (Before Facebook), advising clients in fields as eclectic as professional sports, tourism, pop music, heritage, health, alcoholic drinks, third sector, arts, education, professional services and government information.
As a journalist he wrote for men’s, literary and music magazines. As an author, he’s written Amazon best-selling Lord Sugar-approved social media books and two novels: 2014's Half Plus Seven, a 'coming-of-age novel snorting with energy' (Daily Mail) and 2018's The Offline Project, 'an exceptionally funny, well-observed and street-smart book' (The Big Issue).
And on a rare day off, Dan can be found on football terraces supporting Cardiff City FC.
A total chatterbox and ultimate nosey parker, Caroline was born to work in PR. With more than a decade in the industry under her belt, she has devised, managed and delivered of creative communications programmes for some of the UK's best-known brands from Specsavers to Barratt Homes.
As operations director and co-owner of the business, Caroline is responsible for all things people-related as well as providing a cool head, awesome organisational skills and a ridiculous commitment to processes to keep the business running like clockwork.
Caroline is a co-founder of Fiftyone3, a networking organisation specifically designed for young professionals and chair of the Welsh business women’s network Grŵp. When she’s not in the office, Caroline is usually found chasing her two young kids round soft play.
Before joining Working Word, James was Managing Director of Ernest – a collective of filmmakers and artists who created innovative and engaging promos for the Ministry of Defence, Macmillan Cancer Support, National Deaf Children's Society, Business Wales, New Wolsey Theatre, and Cardiff Council.
In collaboration with one of their regular clients Dwr Cymru Welsh Water, Ernest created a series of promos, radio adverts, and 360° content (created in partnership with Atticus Digital) for the award winning One Last Breath campaign.
Over the past year, James has worked closely with Working Word to create promos for Visit Wales, Principality, Sport Wales, and National Museum Wales, and joined the team in July 2018 as Head of Creative.
Outside the office, James is one half of Think Nice, whose debut short film Bullshit! was named Short of the Month on Vimeo .
Thriving on challenges and being very goal-oriented, Lydia oversees a real range of campaigns for clients including BAFTA Cymru, Croeso Cymru, Dydd Miwsig Cymru, Diabetes UK Cymru, Welsh Data Science Graduate Programme, Discover Ceredigion, Waterstone Homes and Sport Wales. Lydia has also worked for clients like Llangollen International Musical Eisteddfod, Coleg Cymraeg Cendlaethol, Prifysgol Bangor University and S4C.
As a passionate first language Welsh speaker Lydia has an innate understanding that simply translating copy doesn’t always work, knowing when to adapt English language copy or choosing to create original Welsh copy for press releases and social media is part and parcel of her everyday work. She can step in as spokesperson for clients on BBC Radio Cymru, Heno, Golwg 360 and S4C’s Newyddion 9 and offer a Welsh language overview for all campaigns.
She’s also managed numerous prestigious events, conferences and tours across Wales, and with a natural love of spread sheets, schedules, health & safety and risk assessments, she’s quite the handy all-rounder.
Creativity comes naturally to Lydia having previously been an actress in a past life which included a regular stint in Welsh soap opera Pobol y Cwm as well as voicing many cartoons and adverts. Which enables Lydia to also lend her voice to campaigns for our clients, such as Business Wales and National Museum Cardiff. Lydia’s two top claims to fame are being interviewed by Zig & Zag and Chris Evans on the Big Breakfast and also getting Grace Jones on stage, on time and on budget.
Kara works across a myriad of sectors including tourism, hospitality and law. She is skilled at crafting creative and inspirational copy for clients and conceiving innovative branding and campaign themes. Something of a perfectionist Kara believes success lies in the details.
As an ex-journalist Kara is an experienced writer who is able to understand complex subjects quickly and succinctly identify and convey key messages to the target audience. These are invaluable skills for her work in legal and business sectors, where clients include Capital Law and Trade & Invest Wales.
Her ten years of experience as a lifestyle and travel journalist has also been instrumental in her work with leisure and tourism clients, including Visit Wales and Visit Swansea Bay.
Passionate about homes and interiors, with a particular weakness for unfortunately expensive scented candles, if she wasn’t working in PR Kara would be an interior designer.
Sarah thrives on the variety of agency life, with more than a decade of experience in PR in Wales, covering every sector from education to charity, construction and major consumer brands. She’s been first on the phone to some of the UK’s biggest ever lottery winners, managed their press events from start to finish, worked as an outsourced university press officer and headed up the PR team of a Welsh cancer charity in that time and loves getting to the heart of an organisation’s purpose and values to get the best results from a campaign.
Interviewing and writing comes naturally to Sarah, who can handle a case study with sensitivity, warmth and an eye on newsworthy angle. She has ghost-written pieces for rock stars and royals in the past, but her favourite interviews have been with ordinary people doing incredible things for Welsh charities.
Outside of work, Sarah enjoys adventures with her four-year-old son, escapism in the form of a good book, and planning complex budget holiday itineraries.
A naturally inquisitive person, Matt’s a guy that has to know what makes a thing tick. He takes the same approach to identify his client’s key messages and share them with the world. He loves working with clients in digital, technology, manufacturing, education, finance, digital and the public sector.
If you don’t know what a compound semiconductor is, or the difference between A levels and the International Baccalaureate, don’t worry, Matt does. He says the trick is to not be afraid to ask what might be a stupid question, we can confirm that he’s definitely not afraid to do that. Happily, this approach lets him great the information that gets the job done. He can also hold his own when talking WordPress to web developers, which comes in handy from time to time.
When he’s not working here, you’ll probably find Matt working on a DIY project at his first home. The quest to find which was actually documented on film as part of the Principality’s First Time Trier campaign.
An all-round chatter, Ro loves nothing more than talking to journalists and clients alike and is known in the office for securing regular broadcast coverage even in situations where her stories are particularly ‘difficult to sell’.
Asides from yakking, Ro loves to brainstorm creative concepts and campaign stunts, and Working Word brainstorms are definitely the place to be on a Monday morning.
The variety of agency life suits Ro to a tee and working with an eclectic mix of clients including charities, heritage bodies, education suppliers, fostering agencies and legal firms is pretty much a dream for Ro.
With her eclectic client list, Ro regularly secures national print, broadcast and online comment opps, piggy-backing breaking news stories and securing coverage which delivers her clients views on the news that matters most.
Ro is proud to be ‘Head of Quizzes’ at Working Word (a role she created for herself!) and takes great pride in creating her annual Christmas Bonanza Quiz which, in her words, is the master of all picture quizzes.
Outside of work, Ro is an avid makeup hoarder, sporadic runner, non-stop reader and dog parent to Ozzy the Cockapoo who is an honorary Working Worder having made a number of cameos in client videos.
Bethan works with clients across a variety of sectors making every day at Working Word completely different from the last. She is currently working with Wales’ largest building society Principality, gastropub group Knife & Fork Food and Visit Swansea Bay – to name a few! A highlight in her four years at Working Word to date, Bethan led National Museum Cardiff on its award winning ‘Dino Babies’ social media campaign, which told the story on social of a dinosaur wreaking havoc across the city.
With a particular interest in lifestyle and tourism, Bethan can usually be found organising press trips or chatting about her clients’ latest news or updates with the likes of The Sunday Times, Countryfile Magazine, Grazia and Lonely Planet.
Bethan is passionate about keeping up to date with the latest breaking news and the newest social media app on the market, finding PR opportunities for her clients as a result.
A keen festival-goer, you can often find Bethan dancing away to good music in a field with her friends and family (and maybe a cider in hand too).
Ffion is a History graduate from Swansea University who went on to complete a Masters degree in Journalism at the University of Westminster, London.
Coming from a broadcast media background, Ffion has spent the past ten years working in marketing and communications including two years working in China and Hong Kong. Her love of writing and creativity led her to make the switch from journalism into PR and, in her time at broadcaster S4C, she oversaw a number of high profile campaigns including promoting coverage of the 2015 Rugby World Cup, the NHS at 70 birthday celebrations and award winning Welsh language children’s strand, Cyw.
Working bilingually, Ffion is an experienced event planner and has managed conferences, award ceremonies, photo shoots and corporate events with enthusiasm and meticulous attention to detail.
On a day off, Ffion enjoys nothing more than hiking the Welsh hills with her rescue dog Twts or going to Cardiff City Stadium to support the Welsh football team. After years of watching her Mamgu (Grandmother) baking, she’s a dab hand at making Welsh cakes.
Whether she’s managing press interviews, collating award-winning nominations, running social campaigns or drafting features, Anthea is passionate about all things PR.
Joining Working Word three years ago following a year in PR, Anthea has worked with a range of clients covering a variety of sectors from industry and healthcare to construction and consumer brands including Liberty Steel, Sport Wales, Treads shoes, Waterstone Homes and Oakwood Theme Park.
With a natural knack for writing, she is skilled at effortlessly crafting media-ready content that journalists love and has seen her work consistency published across national, regional and trade platforms. She’s a real people person and has been on the phone to some of the biggest names in journalism, from the Guardian and the FT, to the Wall Street Journal and Bloomberg, as well as managed press events with leading UK broadcasters.
Originally training as a multi-media journalist before turning her hand to PR, the fluent-French speaker has a First-Class Journalism degree from the UK’s number one journalism school, Cardiff University.
Outside of work, Anthea loves nothing more than spending time walking her two Irish setters Merlin and Murray, who made on-screen appearances as Redbeard on BBC’s Sherlock.
Tom is a passionate story teller, blogger and social media fiend. He joined the Working Word team after graduating with an MA in International Public Relations and Global Communications Management from Cardiff University.
Tom works with a variety of clients across sectors including education, technology, and tourism. He is a content creator – whether that be feature writing in multiple voices or producing press releases destined for the papers. He took his baby steps in the PR world when working on a social media campaign for the 2017 UEFA Champions League Final, before securing national coverage for Wales’ biggest tech festival and getting a local independent school in the Daily Telegraph.
He plays drums in his spare time, and over the years has gigged with a banjo player on a steam train and a jazz band in Disneyland Paris. There were other nights, too, but we don’t talk about those.
Vancouver Island native Kayla is a recent addition to the team following the completion of her MBA in Media Management from Cardiff University.
With PR experience both in Cardiff and Canada, Kayla has created engaging social media campaigns for restaurants and tourism visitor centres, captured the attention of international media for British Columbia’s 2017 Shellfish and Seafood Festival, and has worked closely with Canadian economic development societies ensuring prosperous sustainability for the Canadian economy.
Relationship-building and networking have always come second nature to the energetic and personable Kayla. With a passion for creating authentic connections with clients and people alike, Kayla excels at turning ideas into successful and enthusiastic campaigns and multimedia content. These are invaluable skills for her work with an eclectic mix of clients such as Business Wales Export, Food and Drink Wales, Hijinx, Grant Thornton and Five Rivers.
Outside of work, Kayla pursues the #VanLife in a renovated Transit Van, named Vanessa, and can be found parked up alongside a beach in Pembrokeshire or at the base of Snowdonia. When she’s back in Canada, you can find her slalom skiing her local Mount Washington or hiking and exploring the Beaufort Mountains.
Ffion has recently completed a Masters in International Public Relations and Global Communications Management, from Cardiff University. She joins the team after a successful work experience earlier in 2018.
With previous work experience in PR covering non-profits, public sector, retail and travel, this bilingual Welsh speaker has been successful in helping generate BBC Wales and ITV Wales coverage on television and radio.
Ffion previously graduated from Cardiff University, with a BA in Journalism, Media and Cultural Studies, from the UK’s best Journalism school.
Outside of work, Ffion enjoys nothing more than spending time with friends and family. She appreciates going back to her hometown of Aberaeron for long walks on the beach with her family dog, Tilly, a 13-year-old westie. When on the beach, it would be no surprise if she has a camera around her neck, as a keen photographer doing weddings in her spare time.
Georgina completed a Master's in International Public Relations and Global Communications Management at Cardiff University in 2017, having previously graduated from Cardiff University with a BA in English Literature.
With an English literature background, Georgina has a real love of the written word. She enjoys creating eye-catching and engaging content for print, online publications and social media. Having previously worked with a variety of clients throughout different sectors, she’s always looking for new and exciting ways to produce original content. Georgina's already stuck into the fast-paced and dynamic working environment at Working Word. So far, she's shown off the wonder of Wales through Instagram Stories for Visit Wales, bagged UK broadcast for our food and drink industry, and worked with other clients including Principality Building Society, Five Rivers and the Welsh Government (to name a few!).
As a keen traveller and skier, Georgina has travelled across Europe, Africa and South East-Asia, as well as completing a ski season in Val D’Isere. Outside of work, Georgina enjoys catching up with friends, playing lacrosse and heading out into the Brecon Beacons.
Eden was born with a natural passion for storytelling and in particular, editing. She graduated from the University of South Wales with a degree in Film.
Eden’s role within the company is helping out with editing and producing new exciting moving image content for Working Word’s many successful campaigns.
Before working at Working Word, Eden gained her first broadcast credit, in the BBC’s film to mark the 70th anniversary of the NHS, 'To Provide All People’ as an edit assistant. She also worked on the Netflix show 'Sex Education’.
In her free time, you’ll find Eden in different music events or binge watching series or films on Netflix.
Before joining Working Word, Ruby graduated from Nottingham Trent University with a degree in Fashion Communication and Promotion. During her time there, Ruby worked on projects with brands such as luxury designer Anya Hindmarch and music platform Fred Perry Subculture.
At Working Word, Ruby assists the team with all things PR, across a variety of clients. With a passion for communications and creative ideas, she enjoys telling a story through engaging and innovative content. Coming from a fashion communication background, Ruby loves combining her written skills with creative visuals.
During her time off you can find Ruby catching up with friends and family, going to music events or watching a new film at the cinema. She also has a passion for reading and has ambitions to write her own book in the future.
Amanda is our figures and finance queen. While the rest of the team are wonders with words, Amanda’s all about the digits, which is good news for us!
She’s worked in accounts for 16 years, applying her love for number crunching in accountancy practice, for sole traders, SMEs and now our creative bunch at Working Word.
Her passion for pounds and pence came when working behind the bar in her local pub (get the change from the round wrong and you’d know about it). She’s kept on her toes by her two kids and loves singing and dancing in her kitchen to Motown and musicals.
Tim is our design guru and is equally adept at creating through the latest techy software or a set of colouring pencils. He’s an infographic and animation champion and loves to plan projects through print and social media.
Tim has worked for many advertising agencies over the last 25 years, and has worked in both film and TV with his work published in Vogue and Campaign. He’s lectured advertising and graphic communication at the University of South Wales. He also thinks he’s a hobbit and has fond memories of directing photo-shoots with both Gandalf and Celeborn (or Sir Ian McKellan and Marton Csokas to the non-Lord of the Rings fans).
His hobbies include playing the drums in his band and watching everyone else play football for his beloved five-a-side team Red Star Blokomotiv. He’s at his happiest drawing pretty pictures and playing 70s progressive rock.