The Week That Was #212... 5 peeks behind the week at Working Word
Crafting campaigns encouraging people to look after themselves and others this Easter Weekend. Encouraging travel no further than from your own sofa. Announcing longlists of this year's inspiring political writers. Another week at Working Word of comms through the crisis. Here’s five peeks behind our week…
#1. Announcing the Orwell Prizes
“It was a bright cold day in April, and the clocks were striking thirteen…”
So went one of George Orwell’s most famous quotes from 1984. One bright rather warm day in April the culmination of our work with The Orwell Foundation was released to the world. We’ve been working with the charity to share news of their annual prizes. We made four short films to announce four important categories: Political Fiction, Political Writing, Journalism and Exposing Britain’s Social Evils, sponsored by the brilliant Joseph Rowntree Foundation. Some of the biggest names in writing and journalism have made it onto the lists, which are full of reading inspiration for a long Easter weekend. Our films have already been viewed over 200k times on social media and you can see them here…
#2. Launching #HomeNotAlone to offer support over the Easter Weekend
Another week passes while we navigate our way through the coronavirus crisis as a nation. We’ve been working with Welsh Government on the ‘Looking out for each other’ campaign that aims to offer advice and support to everyone on ‘lockdown’. We launched #HomeNotAlone / #GartrefGydanGilydd this week, a place to follow tips and bits of inspiration on how to keep busy at home over the Easter weekend and beyond. We’ve created short videos with people from across Wales telling us how they’re planning to spend the weekend at home, word searches of Welsh places to keep your mind ticking over and mindfulness colouring templates of Welsh landmarks which both adults and children can enjoy.
#3. National Geographic showcases the Celtic Routes as a post-lockdown spot
None of us should be travelling further than our backyard or somewhere local to exercise at the moment. But it’s okay to dream about where next when it’s safe to travel again. As part of our work with new Welsh-Irish tourism collab – Celtic Routes – we have been telling the national media about all of the amazing locations across the six counties involved in the project. And this week acclaimed travel title, National Geographic dedicated a full page of coverage to the Celtic Routes, commenting: “this collection of coastal trails and underexplored destinations throws up myths, legends and stories that have long permeated the region’s landscapes and cultures – and that’s before you even consider the natural beauty of these wild, windswept countries’. Get it in your diary for better times.
#4. Burns and Mayhew announce pawfect partnership to help animals and people in need
This week we announced that Burns Pet Nutrition has teamed up with high-profile animal welfare charity, Mayhew, to help feed hundreds of animals in need.
Burns has become the charity’s official food supplier for 2020 and will provide nutrition for all of the dogs at its rescue centre, as well as free food and advice to be included in Mayhew’s special adoption starter packs, which it gives to all new owners when they rehome a dog. The family firm will also be on hand to provide ongoing support and nutritional guidance to Mayhew.
#5. UK award recognition for our Homeless World Cup campaign
Last summer we worked on a very special campaign. 500 players with lived experience of homelessness or social exclusion represented close to 50 nations in the 17th Homeless World Cup. It took place in our home city of Cardiff and we were lucky enough to tell the stories of the players and how sport could change their lives to the world’s media. Today we discovered our campaign has been nominated for two of the UK’s biggest PR awards. Our campaign is up in Social Purpose and Not-for-Profit category. Everything crossed!