The Week That Was #211…5 peeks behind the week at Working Word
Crafting campaigns encouraging people to help each other during the coronavirus crisis. Securing coverage for clients leading industry efforts to combat COVID-19. Launching our first podcast series. Celebrating a centenary year with an emotive film about Syrian refugees. And sharing inspiring foster carer stories. Another week at Working Word of comms through the crisis. Here’s five peeks behind our week…
#1. Calling for life science industry collaboration in the fight against coronavirus
Our client, Life Sciences Hub Wales, is leading industry efforts to combat COVID-19 and is calling on companies from a range of industries to work together on solutions. The aim is to accelerate the development of much needed products like hand sanitisers and Personal Protective Equipment.
Last week, Life Sciences Hub Wales hosted a virtual conference which saw hundreds of organisations from all over the world come together to discuss possible ways of working together, whether that’s collaborating to scale up production, repurposing products or redeploying expertise, such as distilleries switching their activities to create hand sanitiser. We’ve worked to share the news of their work and call on companies in all sectors to join their collective efforts, you can learn more at Wales Online, Business Live, Business Insider, Business News Wales and the Western Mail.
Our work with Life Sciences Hub Wales and Welsh Government has also included officially launching the national roll out of the NHS Wales Video Consulting Service. The news that the service will allow GPs and the healthcare providers to offer video consultations to patients was announced by the NHS Wales Chief Executive, DR Andrew Goodall, during Thursday’s Welsh Government press conference and you can learn more reading the coverage with ITV, WalesOnline, and North Wales Daily Post.
Any companies that are interested in joining the national fight against COVID-19 are asked to email Life Sciences Hub Wales with their offer of support and details of their availability and capability: email@example.com
#2. Creating campaign content that shares important messages about coronavirus
We’re living in uncertain times which can leave many of us feeling lost and a bit helpless. So we’ve been working on a campaign with Welsh Government to share simple but important messages about ‘doing the little things’ (as once said by Wales’ patron saint, David) to make a difference to our own and others’ lives as we navigate through the coronavirus crisis.
From helping vulnerable people with errands to simply giving someone a call to say hello, we produced this film over a weekend to respond quickly to the ever-changing situation, giving people advice on how they can look after each other at this time.
#3. Launching our first podcast series
Distractions to keep us feeling occupied and happy are key right now. So what better time to launch our first podcast series? ‘What’s the Story?’ is a series of six episodes (3-5 mins in length) with some of the people we’ve been lucky enough to work with, including actor and activist Michael Sheen, leader of Plaid Cymru Adam Price and director of Bafta Cymru Hannah Raybould. We ask our guests why stories are so important to our lives and how they can change the world.
#4. Celebrating Church in Wales’ centenary with incredible case studies
On Wednesday, The Church in Wales celebrated its 100th birthday. We made a new short film showing how the Church touches peoples' lives. The film tells the story of Nermin and Raasha, two chefs from Syria who moved to Abergavenny, and with the help of the Church, are looking to create the town’s first Arabic restaurant.
#5. Sharing the story of an amazing foster couple
This week we shared the inspiring story of Maria Morphet and her husband Phillip who have been fostering for the past 22 years, providing a loving home to over 60 young people. As well as caring for two foster children on a long-term basis, the couple provide a specialised type of fostering, taking care of vulnerable parents and their babies to give them extra support and help them to remain as a family unit.
You can read more about the couple’s fostering journey on Gloucestershire Live.